Method, medium, and system for providing activity interest information

• US 7,539,632 B1
• Filed: 09/26/2007
• Issued: 05/26/2009
• Est. Priority Date: 09/26/2007
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Berg, Christel C., Chakrabarti, Kushal, Rodgers, John D.
• Primary Examiner(s): Smith; Jeffrey A
• Assistant Examiner(s): ZIMMERMAN, MATTHEW E
• Application Number:
  US11/861,599
• Time in Patent Office: 608 Days
• Field of Search: 705/26, 705/27
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

The present disclosure provides systems and methods for identifying the product pages of an interactive catalog receiving at least one click-through originating from a commentary page and generating a list of products corresponding to the product pages. The method including determining a total number of click-throughs to each of the product pages from the commentary pages during a predetermined period of time and ordering the list in descending order based on the total number of click-throughs. Additionally, the method includes causing the display of the list.

Claims

1. A computer implemented method comprising:

under control of one or more computer systems configured with executable instructions for performing the following steps;

identifying a referral address for each click-through to at least one product page of an interactive catalog;

for each product page, identifying each of the referral addresses corresponding to a commentary page having a hyperlink to the product page within the content thereof;

determining a total number of click-throughs to each of the product pages originating from the commentary pages over a predetermined period of time;

causing the display of a list of at least one of the products identified on the product pages and the corresponding referral address of each of the commentary pages generating click-throughs thereto, the list being ordered in descending order based on the total number of click-throughs.

2. The method of claim 1 wherein the step of causing the display further comprises ordering the referral addresses based on a number of click-throughs on each of the product pages originating therefrom.

3. The method of claim 1 including providing a hyperlink to each of the referral addresses corresponding to the commentary pages identified in the list.

4. The method of claim 1 including causing the display of an excerpt of the content of at least one of the commentary pages including a portion of the content containing the hyperlink to the product page.

5. The method of claim 1 further comprising screening the commentary pages based on the subject matter of the content thereof.

6. The method of claim 1 wherein the commentary page is selected from a group consisting of a blog site, a news site, and a deal site.

7. The method of claim 1 wherein the number of click-throughs is limited such that only one click-through per a session on the interactive catalog is counted towards the total number of click-throughs.

8. The method of claim 1 wherein the number of the number of click-throughs are counted at certain times based on a predetermined sample rate for updating the number of click-throughs.

9. The method of claim 3 further comprising causing the display of a window including a hyperlink to a plurality of the referral addresses corresponding to the commentary pages.

10. The method of claim 9 wherein the hyperlinks are displayed in varying size fonts depending on the number of click-throughs on the product page originating from the corresponding commentary page.

11. The method of claim 1 further comprising filtering the referral addresses to remove referral click-throughs originating from advertisements.

12. A computer system having a computer that executes a computer program causing the computer system to perform a method, comprising:

under control of one or more computer systems configured with executable instructions,

identifying a referral address for each click-through to at least one item page of an interactive catalog;

for each item page, identifying each of the referral addresses corresponding to a commentary page having a link to the item page within the content thereof;

determining a total number of click-throughs to each of the item pages originating from the commentary pages over a predetermined period of time;

causing the display of a list of at least one of the items identified on the item pages and the corresponding referral address of each of the commentary pages generating click-throughs thereto, the list being ordered based on the total number of click-throughs.

13. A computer readable storage medium having a computer executable component for causing one or more computer systems to perform a method, comprising:

under control of one or more computer systems configured with executable instructions,

identifying the referral URL for each hit generated on each of a plurality of item pages of an interactive catalog;

for each product page, identifying each of the referral URLs corresponding to a commentary page having a link pointing to the item page within the content thereof;

determining a total number of hits on each of the item pages from one or more of the commentary pages over a period of time;

causing the display of a list of items in an order associated with the total number of hits on each of the respective product pages.

14. The computer readable medium of claim 13, wherein the item is at least one of a product, a personal profile, or a news article.

15. The computer readable medium of claim 14, wherein the interactive catalog is at least one of a product catalog, a user profile catalog, a news article catalog, or a catalog of multimedia.