Network for targeting individual operating a microcomputer regardless of his location
First Claim
1. A computer-implemented method for communicating an offer of goods or services to an individual having a microcomputer wirelessly linked to the internet and provided with a GPS receiver, the method comprising:
- receiving over the internet, from the microcomputer, location information derived from the GPS receiver and identity information corresponding to the name of the individual;
using the location information and the identity information in a programmed computer in communication with a data bank of goods and services and a data bank of consumer profiles to determine an appropriate offer of goods or services for the individual; and
thereupon, under the control of the programmed computer, communicating the offer over the internet to the microcomputer using an e-mail address that identifies the individual.
3 Assignments
0 Petitions
Accused Products
Abstract
A network adapted to target an individual operating a microcomputer that is linked to an Internet to offer this individual goods or services appropriate to his needs that are available at a place within reach of the individual'"'"'s present location. The microcomputer is provided with a GPS receiver that indicates the present location of the individual, this location and the identity of the individual being transmitted from the microcomputer to a web site on the highway. At the web site, a computer associated with a data bank storing the profiles of a multitude of consumers is programmed to find out whether the identified individual is included in the data bank, and to determine from his profile whether there are available at a place reachable from his present location appropriate goods or services. If a match is found, an offer to supply such goods or services is conveyed from the web site to the microcomputer.
150 Citations
20 Claims
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1. A computer-implemented method for communicating an offer of goods or services to an individual having a microcomputer wirelessly linked to the internet and provided with a GPS receiver, the method comprising:
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receiving over the internet, from the microcomputer, location information derived from the GPS receiver and identity information corresponding to the name of the individual; using the location information and the identity information in a programmed computer in communication with a data bank of goods and services and a data bank of consumer profiles to determine an appropriate offer of goods or services for the individual; and thereupon, under the control of the programmed computer, communicating the offer over the internet to the microcomputer using an e-mail address that identifies the individual. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method for communicating an offer of goods or services to an individual having a microcomputer wirelessly linked to the internet and provided with a GPS receiver, the method comprising:
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sending over the internet, from the microcomputer, location information derived from the GPS receiver and identity information corresponding to the name of the individual; and receiving over the internet, at the microcomputer via an e-mail address that identifies the individual, an appropriate offer of goods or services for the individual determined by and thereupon sent under control of a programmed computer in communication with a data bank of goods and services and a data bank of consumer profiles based on the location information and the identity information. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification