Pausing one or more ads, one or more ad groups, and/or one or more ad campaigns

• US 7,546,625 B1
• Filed: 01/10/2003
• Issued: 06/09/2009
• Est. Priority Date: 01/10/2003
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kamangar, Salar Arta
• Primary Examiner(s): Srivastava; Vivek
• Assistant Examiner(s): ALAM, MUSHFIKH I
• Application Number:
  US10/340,867
• Time in Patent Office: 2,342 Days
• Field of Search: 725 32- 36, 725/86, 725/88, 725/90, 725/60, 725/42, 725/46, 725/58
• US Class Current: 725/93
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Helping advertisers by simplifying the management of interactive advertising. Such simplification can by achieved by allowing an advertiser to pause the serving of an ad, or some grouping of ads. The pausing may continue for a predetermined time period, until a specified time and/or date, or until a restart is selected.

Claims

1. A computer-implemented method for managing information used to control serving of a set of one or more advertisements, the information including a time period over which the set of one or more ads may be served, wherein said time period is specified by an accepted start time input and an accepted stop time input, the method comprising:

a) accepting a selection input for identifying at least a portion of the information;

b) accepting a pause input, from an advertiser, which is different from the accepted start time and stop time inputs, which sets a pause indicator for the one or more advertisements associated with the portion of the information identified by the selection input, and which sets a pause time period;

c) updating the information based on the accepted selection input and the accepted pause input;

d) storing the updated information;

e) pausing, within said time period, the serving of the one or more ads associated with a set pause indicator in response to the accepted pause input, such that the one or more ads paused will not be served within the time period specified by the accepted start time and stop time inputs,

f) accepting a signal indicting the expiration of the set pause time period which is different from the accepted start time and stop time inputs, and which resets the pause indicator for the one or more advertisements associated with the portion of the information identified by the selection input;

g) further updating the information based on the accepted signal indicating the expiration of the set pause time period;

h) storing the further updated information based on the accepted signal indicating the expiration of the set pause time periods; and

i) restarting, within said time period, the serving of one or more ads associated with a reset pause indicator in response to the accepted signal indicating the expiration of the set pause time period, such that the one or more ads restarted will be eligible to be served within the time period specified by the accepted start time and stop time inputs,

wherein the pausing of the serving of one or more ads associated with the set pause indicator is independent of whether or not the one or more ads may otherwise be served by an ad system within the time period specified by the accepted start time and stop time inputs.

2. The computer-implemented method of claim 1 wherein the information is selected from a group consisting of (A) an advertisement, (B) an ad group, (C) an ad campaign, and (D) an account.

3. The computer-implemented method of claim 2 wherein the information used to control the serving of the set of one or more advertisements is organized in a hierarchical structure,

wherein the selection input identifies at least a portion of the information by identifying a hierarchical level of the information, and

wherein updates to the hierarchical level identified propagate down to sub-components of the hierarchical level identified.

4. The computer-implemented method of claim 3 wherein the account is located at the highest level of the hierarchy and contains at least one ad campaign, wherein each of the at least one ad campaigns contains at least one ad group, wherein each of the at least one ad groups contains at least one advertisement, and

wherein the selection input identifies at least a portion of the information by identifying at least one of (a) the ad account, (b) one of the at least one ad campaigns, (c) one of the at least one ad groups, and (d) one of the at least one advertisements.

5. A computer-implemented method for managing information used to control serving of a set of one or more advertisements, the information including a time period over which the set of one or more ads may be served, wherein said time period is specified by an accepted start time input and an accepted stop time input, the method comprising:

a) accepting a first selection input for identifying at least a portion of the information;

b) accepting a pause input, from an advertiser, which is different from the accepted start time and stop time inputs, and which sets a pause indicator for the one or more advertisements associated with the portion of the information identified by the selection input;

c) updating the information based on the accepted selection input and the accepted pause input;

d) storing the updated information;

e) pausing, within said time period, the serving of the one or more ads associated with a set pause indicator in response to the accepted pause input, such that the one or more ads paused will not be served within the time period specified by the accepted start time and stop time inputs;

f) accepting a second selection input for identifying at least a second portion of the information;

g) accepting a restart input, from the advertiser, which is different from the accepted start time and stop time inputs, and which resets the pause indicator for the one or more advertisements associated with the second portion of the information identified by the second selection input;

h) further updating the information based on the accepted second selection input and the accepted restart input;

i) storing the further updated information based on the accepted second selection input and the accepted restart input; and

j) restarting, within said time period, the serving of one or more ads associated with a reset pause indicator in response to the accepted restart input, such that the one or more ads restarted will be eligible to be served within the time period specified by the accepted start time and stop time inputs,

wherein the pausing of the serving of one or more ads associated with the set pause indicator is independent of whether or not the one or more ads may otherwise be served by an ad system within the time period specified by the accepted start time and stop time inputs.

6. The computer-implemented method of claim 5 wherein the information is selected from a group consisting of (A) an advertisement, (B) an ad group, (C) an ad campaign, and (D) an account.

7. The computer-implemented method of claim 6 wherein the information used to control the serving of the set of one or more advertisements is organized in a hierarchical structure,

wherein the first and second selection inputs identify at least a portion of the information by identifying a hierarchical level of the information, and

wherein updates to the hierarchical level identified propagates down to sub-components of the hierarchical level identified.

8. The computer-implemented method of claim 7 wherein the account is located at the highest level of the hierarchy and contains at least one ad campaign, wherein each of the at least one ad campaigns contains at least one ad group, wherein each of the at least one ad groups contains at least one advertisement, and

wherein the first and second selection inputs identify at least a portion of the information by identifying at least one of (a) the ad account, (b) one of the at least one ad campaigns, (c) one of the at least one ad groups, and (d) one of the at least one advertisements.

9. The computer-implemented method of claim 5 wherein the portion of the information identified by the first selection input and the portion information identified by the second selection input are the same.

10. The computer-implemented method of claim 5 wherein the portion information identified by the second selection input is a subset of the portion of the information identified by the first selection input.

11. Apparatus for managing information used to control serving of a set of one or more advertisements, the information including a time period over which the set of one or more ads may be served, wherein said time period is specified by an accepted start time input and an accepted stop time input, the apparatus comprising:

a) at least one processor;

b) at least one input; and

c) at least one storage device storing program instructions which, when executed by the at least one processor, perform a method including;

i) accepting a selection input for identifying at least a portion of the information;

ii) accepting a pause input, from an advertiser, which is different from the accepted start time and stop time inputs, which sets a pause indicator for the one or more advertisements associated with the portion of the information identified by the selection input, and which sets a pause time period;

iii) updating the information based on the accepted selection input and the accepted pause input;

iv) storing the updated information;

v) pausing, within said time period, the serving of the one or more ads associated with a set pause indicator in response to the accepted pause input, such that the one or more ads paused will not be served within the time period specified by the accepted start time and stop time inputs,

vi) accepting a signal indicating the expiration of the set pause time period which is different from the accepted start time and stop time inputs, and which resets the pause indicator for the one or more advertisements associated with the portion of the information identified by the selection input;

vii) further updating the information based on the accepted signal indicating the expiration of the set pause time period;

viii) storing the further updated information based on the accepted signal indicating the expiration of the set pause time period; and

ix) restarting, within said time period, the serving of one or more ads associated with a reset pause indicator in response to the accepted signal indicating the expiration of the set pause time period, such that the one or more ads restarted will be eligible to be served within the time period specified by the accepted start time and stop time inputs,

wherein the pausing of the serving of one or more ads associated with the set pause indicator is independent of whether or not the one or more ads may otherwise be served by an ad system within the time period specified by the accepted start time and stop time inputs.

12. The apparatus of claim 11 wherein the information is selected from a group consisting of (A) an advertisement, (B) an ad group, (C) an ad campaign, and (D) an account.

13. The apparatus of claim 12 wherein the information used to control the serving of the set of one or more advertisements is organized in a hierarchical structure

wherein the selection input identifies at least a portion of the information by identifying a hierarchical level of the information, and

wherein updates to the hierarchical level identified propagate down to sub-components of the hierarchical level identified.

14. The apparatus of claim 13 wherein the amount is located at the highest level of the hierarchy and contains at least one ad campaign, wherein each of the at least one ad campaigns contains at least one ad group, wherein each of the at least one ad groups contains at least one advertisement, and

wherein the selection input identifies at least a portion of the information by identifying at least one of (a) the ad account, (b) one of the at least one ad campaigns, (c) one of the at least one ad groups, and (d) one of the at least one advertisements.

15. Apparatus for managing information used to control serving of a set of one or more advertisements, the information including a time period over which the set of one or more ads may be served, wherein said time period is specified by an accepted start time input and an accepted stop time input, the apparatus comprising:

a) at least one processor;

b) an input for

i) accepting a first selection input for identifying at least a portion of the information, and

ii) accepting a pause input, from an advertiser, which is different from the accepted start time and stop time inputs, and which sets a pause indicator for the one or more advertisements associated with the portion of the information identified by the selection input; and

c) at least one storage device storing program instructions which, when executed by the at least one processor, perform a method including;

i) updating the information based on the accepted selection input and the accepted pause input;

ii) storing the updated information; and

iii) pausing, within said time period, the serving of the one or more ads associated with a set pause indicator in response to the accepted pause input, such that the one or more ads paused will not be served within the time period specified by the accepted start time and stop time inputs,

wherein the pausing of the serving of one or more ads associated with the set pause indicator is independent of whether of not the one or more ads may otherwise be served by an ad system within the time period specified by the accepted start time and stop time inputs,

wherein the input further accepts a second selection input for identifying at least a second portion of the information, and a restart input, from the advertiser,

wherein the restart input is different from the accepted start time and stop time inputs,

wherein the restart input resets the pause indicator for the one or more advertisements associated with the second portion of the information identified by the second selection input,

wherein the act of updating further updates the information based on the accepted second selection input and the accepted restart input,

wherein the act of storing stores the further updated information based on the accepted second selection input and the accepted restart input; and

wherein the serving of one or more ads associated with a reset pause indicator is restarted in response to the accepted restart input, such that the one or more ads restarted will be eligible to be served within the time period specified by the accepted start time and stop time inputs.

16. The apparatus of claim 15 wherein the information is selected from a group consisting of (A) an advertisement, (B) an ad group, (C) an ad campaign, and (D) an account.

17. The apparatus of claim 16 wherein the information used to control the serving of the set of one or more advertisements is organized in a hierarchical structure,

wherein the first and second selection inputs indentify at least a portion of the information by identifying a hierarchical level of the information, and

wherein updates to the hierarchical level identified propagate down to sub-components of the hierarchical level identified.

18. The apparatus of claim 17 wherein the account is located at the highest level of the hierarchy and contains at least one ad campaign, wherein each of the at least one ad campaigns contains at least one ad group, wherein each of the at least one ad groups contains at least one advertisement, and

wherein the first and second selection inputs indentify at least a portion of the information by identifying at least one of (a) the ad account, (b) one of the at least one ad campaigns, (c) one of the at least one ad groups, and (d) one of the at least one advertisements.

19. The apparatus of claim 15 wherein the portion of the information identified by the first selection input and the portion information identified by the second selection input are the same.

20. The apparatus of claim 15 wherein the portion information identified by the second selection input is a subset of the portion of the information identified by the first selection input.