Advertising compliance monitoring system
First Claim
Patent Images
1. A system for monitoring compliance with an advertising program comprising:
- backscatter means for sending data associated with a sign placed in a location in accordance with a specific advertising program;
receiving means for receiving the sign data; and
analyzing means for communicating with the receiving means and for analyzing the sign data to determine whether the sign is in compliance with the specific advertising program.
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Accused Products
Abstract
An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.
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Citations
21 Claims
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1. A system for monitoring compliance with an advertising program comprising:
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backscatter means for sending data associated with a sign placed in a location in accordance with a specific advertising program; receiving means for receiving the sign data; and analyzing means for communicating with the receiving means and for analyzing the sign data to determine whether the sign is in compliance with the specific advertising program. - View Dependent Claims (2, 3, 4, 5)
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6. A system for monitoring consumer exposure to specific advertising comprising:
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advertising means located in a store; backscatter means carried by a consumer; receiving means disposed adjacent the advertising means for receiving data from the backscatter means; and analyzing means for communicating with the receiving means and for determining how many consumers pass within a predetermined distance from the receiving means. - View Dependent Claims (7, 8)
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9. A system for monitoring products on a shelf comprising:
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a product sensor that detects whether a product is present on the shelf; an RFID tag associated with at least one shelf, the tag storing tag data corresponding to whether a product is present on the shelf; a reader that receives the tag data from the tag; and a computer that receives the tag data and determines whether the shelf is empty. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A system for monitoring products comprising:
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an RFID tag associated with at least one shelg the at least one shelf including conductors formed by conductive ink; and a product including conductive ink that makes an electrical connection between at least two of the conductors to form a closed circuit. - View Dependent Claims (16, 17, 18)
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19. A method of calibrating an RFID tag reader comprising:
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locating a calibration tag a specified distance from the reader; initiating an automatic calibration process wherein the reader adjusts its output power and determines whether it can detect the calibration tag; and determining the minimum output power required to detect the tag at the specified distance. - View Dependent Claims (20, 21)
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Specification