Methods and apparatus for anonymous user identification and content personalization in wireless communication
First Claim
1. A method of providing personalized content to a wireless device coupled to a wireless communication network having a content provider, the wireless device comprising a device identifier, authentication information, and a subscriber identity module (SIM) having a serial number assigned, at least in part, by a manufacturer of the SIM, the wireless device being configured to transmit the authentication information and an anonymous user identifier to the wireless communication network, the anonymous user identifier being based, at least in part, on the serial number and being unrelated to both the device identifier and the authentication information, the method comprising:
- receiving the authentication information;
performing an authentication process based on the authentication information and not based on the anonymous user identifier, the authentication process authenticating the mobile station with the wireless communication network; and
after the mobile station is authenticated with the wireless communication network, at the content provider;
receiving an anonymous user identifier from the wireless device over the wireless communication network;
selecting content based on the anonymous user identifier; and
providing the selected content to the wireless device over the wireless communication network.
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Abstract
Methods and apparatus for providing personalized content to a user of a wireless network include establishing an anonymous user identifier and delivering the user identifier to a content provider. Based on the user identifier, communication with a predetermined data source is established or predetermined data content is selected. In some embodiments, a device identifier is provided in addition to the user identifier and device specific, personalized content is delivered to the user. In one example, a device identifier and a user identifier are based on a mobile station serial number and a subscriber identity module, respectively, and are used in an HTTP header. The anonymous user identifier can be based on a subscriber identity module (SIM) serial number, or a hash of the SIM serial number so that user information such as a user phone numbers is not available to content providers.
122 Citations
29 Claims
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1. A method of providing personalized content to a wireless device coupled to a wireless communication network having a content provider, the wireless device comprising a device identifier, authentication information, and a subscriber identity module (SIM) having a serial number assigned, at least in part, by a manufacturer of the SIM, the wireless device being configured to transmit the authentication information and an anonymous user identifier to the wireless communication network, the anonymous user identifier being based, at least in part, on the serial number and being unrelated to both the device identifier and the authentication information, the method comprising:
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receiving the authentication information; performing an authentication process based on the authentication information and not based on the anonymous user identifier, the authentication process authenticating the mobile station with the wireless communication network; and after the mobile station is authenticated with the wireless communication network, at the content provider; receiving an anonymous user identifier from the wireless device over the wireless communication network; selecting content based on the anonymous user identifier; and providing the selected content to the wireless device over the wireless communication network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification