System and method for automatically assigning an extension number to a telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a performance advertising multi-advertisement, multi-publisher framework
First Claim
1. A method of assigning an extension number to a telephone number in real time, the method comprising:
- assigning a unique telephone number to an advertiser account from a collection of active telephone numbers stored in a database as an advertiser creates an account and an advertisement and;
associating the account, advertisement, and telephone number assignment details with one another and storing into the database and;
assigning automatically and storing in the database a numerical identifier for the individual advertisement and associating it with the advertiser account within which it was created and the assigned telephone number associated with said advertiser and;
assigning automatically and storing in the database a numerical identifier to a publisher account as a publisher creates an account into the database and;
displaying dynamically in an Internet-based advertisement served by the inventor and published by the publisher at the publisher'"'"'s website the telephone number assigned to the advertiser and;
displaying dynamically as an extension number after the telephone number a combination of the numerical identifier of the individual advertisement and the numerical identifier of the publisher and;
connecting by telephone prospects who call the assigned telephone number and enter the displayed extension number to the advertiser and;
identifying and tracking such calls by the advertiser, advertisement and the publisher thereby;
allowing accurate charges to the advertiser account per advertisement and accurate measurement of the tally of calls generated by a unique publisher'"'"'s publication of the advertisement.
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Abstract
A system and method for automatically dynamically creating an extension number associated to an assigned telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a voice communication-based performance advertising multi-advertisement, multi-publisher framework. The present invention remedies the shortcomings of the prior art by generating the extension number dynamically and automatically based on an algorithm that defines an advertiser account, individual advertisement and the publisher, thereby allowing a most efficient and scalable method for tracking calls in such a framework. This current invention can be utilized to bring the number of necessary assigned telephone numbers for a system containing 100 advertisers with 99 advertisements each, published by 99 different publishers from the 980,100 required in the old system to just 100 telephone numbers. And this efficiency is exponentially realized.
17 Citations
7 Claims
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1. A method of assigning an extension number to a telephone number in real time, the method comprising:
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assigning a unique telephone number to an advertiser account from a collection of active telephone numbers stored in a database as an advertiser creates an account and an advertisement and; associating the account, advertisement, and telephone number assignment details with one another and storing into the database and; assigning automatically and storing in the database a numerical identifier for the individual advertisement and associating it with the advertiser account within which it was created and the assigned telephone number associated with said advertiser and; assigning automatically and storing in the database a numerical identifier to a publisher account as a publisher creates an account into the database and; displaying dynamically in an Internet-based advertisement served by the inventor and published by the publisher at the publisher'"'"'s website the telephone number assigned to the advertiser and; displaying dynamically as an extension number after the telephone number a combination of the numerical identifier of the individual advertisement and the numerical identifier of the publisher and; connecting by telephone prospects who call the assigned telephone number and enter the displayed extension number to the advertiser and; identifying and tracking such calls by the advertiser, advertisement and the publisher thereby; allowing accurate charges to the advertiser account per advertisement and accurate measurement of the tally of calls generated by a unique publisher'"'"'s publication of the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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Specification