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Dynamic time-of-purchasing-decision incentive system and method

  • US 7,555,444 B1
  • Filed: 02/05/2002
  • Issued: 06/30/2009
  • Est. Priority Date: 02/12/2001
  • Status: Active Grant
First Claim
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1. A system for delivering shopping incentives individually customized to influence each customer by using products currently being considered by the customer and the customer'"'"'s past shopping behavior metrics to encourage the purchase of products having machine readable codes where said incentives are generated by a plurality of independently competing manufacturer controlled dynamic incentive offer engines each receiving data about the product being considered and the consumer'"'"'s past shopping behavior metrics to enable the targeted customization of each incentive said engine will generate to meet the manufacturer'"'"'s objectives, and where the incentives are presented to the customer at the time a purchase decision is being made, said system comprising:

  • a. a wireless device having a scanning means usable by the shopper to read machine readable codes;

    b. a computer readable medium storing a processing application that accesses stored shopper data relating to determining a customer behavior customized shopping incentive for the shopper wherein said stored shopper data is comprised of demographic information and past shopping behavior metrics for each product class as derived from the item first scanned while shopping within the product class on a shopping trip, the product class incentives offered on said shopping trip, the product class incentives selected to be redeemed on said shopping trip, and the product class incentives declined on said shopping trip;

    c. said wireless device having a first communication means for communicating the machine readable code and stored shopper data to said processing application;

    d. one or more computer readable mediums storing a plurality of independently competing manufacturer controlled dynamic incentive offer engines having manufacturer controlled logic of a computer implemented process that creates a customized shopping incentive determined by combining the stored shopper data received from said processing application with the manufacturer'"'"'s internal concerns including at least marketing budget and internal market share objectives;

    e. said processing application having a second communication means for communicating said data relating to determining a customized shopping incentive to the plurality of incentive offer engines;

    f. each of the plurality of incentive offer engines having a third communication means for communicating the customized shopping incentives to said processing application;

    g. said processing application having a fourth communication means for communicating the customized shopping incentives to said wireless device;

    h. said wireless device having a user interface usable by the shopper to select the incentives to be redeemed;

    i. said wireless device having a fifth communication means for communicating said customized shopping incentives to be redeemed to a point of sale system; and

    j. said wireless device having a sixth communication means for communicating said customized shopping incentives to be redeemed to said processing application.

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