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Customization of search results for search queries received from third party sites

  • US 7,565,630 B1
  • Filed: 06/15/2004
  • Issued: 07/21/2009
  • Est. Priority Date: 06/15/2004
  • Status: Active Grant
First Claim
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1. A computer implemented method comprising:

  • receiving a request to perform a search at a general search engine site, the request comprising a query received from a user through a search query interface presented on a third party website;

    accessing a search customization profile defined for the third party website by a provider of the third party website, wherein the search customization profile includes a topic identifier;

    mapping the topic identifier to a specific topic to be used for customizing the search;

    retrieving a set of documents responsive to the query, each document in the set of documents having an information retrieval score;

    adjusting the information retrieval score of each of the documents that are associated with the specific topic by a weight value associated with the specific topic;

    ranking the set of documents according to the respective information retrieval scores after adjusting the information retrieval score of each of the documents that are associated with the specific topic; and

    returning to the third party website, in response to the request, search results identifying at least a highest ranking portion of the set of documents and the rank order of the documents in the highest ranking portion.

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