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System and method for toy adoption and marketing

  • US 7,568,964 B2
  • Filed: 10/14/2008
  • Issued: 08/04/2009
  • Est. Priority Date: 12/31/2003
  • Status: Expired due to Fees
First Claim
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1. A method that provides a virtual presentation comprising:

  • providing a toy that is associated with a registration code;

    using a computer system for validating the registration code received by a registration subsystem via a computer network;

    responsive to said validating by said computer system, providing content from a virtual world subsystem on said computer system for displaying a virtual replica of the toy representing said toy on a website to be displayed by a user computer;

    using said computer system for providing at least one virtual room on the website for the virtual replica of the toy;

    using said computer system for offering one or more virtual furnishings for the at least one virtual room;

    using said computer system for providing content that allows the one or more virtual furnishings to be arranged in the at least one virtual room; and

    interacting the virtual replica of the toy with at least one of the one or more virtual furnishings, wherein said interacting is presented on said website via an animated display of said virtual replica of the toy exhibiting a response to said interacting, said response comprising a video component and/or an audio component.

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