Method for determining the post-launch performance of a product on a market

• US 7,577,578 B2
• Filed: 12/05/2001
• Issued: 08/18/2009
• Est. Priority Date: 12/05/2001
• Status: Active Grant

• Current Assignee: IQVIA, Inc. (IQVIA Holdings, Inc.)
• Original Assignee: IMS Software Services Ltd. (IQVIA Holdings, Inc.)
• Inventors: Linde, Mats, Linde, Viveka
• Primary Examiner(s): RUDY, ANDREW J
• Application Number:
  US10/006,600
• Publication Number:
  US 20030105773A1
• Time in Patent Office: 2,813 Days
• Field of Search: 705/10, 705/7
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities

Abstract

A method for determining the post-launch performance of a product on a market is provided. The method involves storing, in a database, collected data related to at least one key success factor associated with at least the market performance which is related to said product; storing, in a database, collected data related to unmet needs on said market; storing, in a database, collected data related to the propensity of a decision-maker to choose said product; and using a computer to calculate the future market share of said product based on said collected data, thereby determining said post-launch performance on said market. The method allows improved forecasting of the future performance of a product on a market and provides improved understanding, benchmarking, forecasting and strategic decision-making as regards the future sales of the product in question.

Claims

1. A method for determining the post-launch performance of a product on a market, comprising:

storing, in a database, collected first data related to at least one key success factor associated with at least a market performance which is related to said product;

storing, in a database, collected second data related to unmet product needs on said market;

storing, in a database, collected third data related to a propensity of a decision-maker to choose said product;

linking a computer to said databases; and

using a simulation model on said computer to calculate a future market share of said product based on said collected first, second, and third data, thereby determining said post-launch performance on said market.

2. A method according to claim 1, wherein said calculating comprises multiplying a numerical value representing the collected data related to said unmet needs with a numerical value representing the collected data related to said propensity and with a numerical value representing the an existing market share of at least one further, competing, product.

3. A method according to claim 1 or 2, wherein said collected data and a results of said calculating is made available for transmission to at least one user via a network such as an internet.