Web-enabled subscription marketing application
First Claim
1. A method of analyzing marketing information comprising:
- providing a plurality of marketing subscription information;
transforming a subset of the plurality of direct marketing subscription information into a plurality of transition tables, structured hierarchically, comprising;
using a first set of stored procedures, generating a first lookup table for a lookup database, wherein the first lookup table comprises a first level of a hierarchical structure;
using a second set of stored procedures, generating a second lookup table for a lookup database by propagating at least a portion of information from the first lookup table to the second lookup table, wherein the second lookup table comprises a second level of the hierarchical structure, below the first level; and
using a third set of stored procedures, generating a key table by denormalizing the first and second lookup tables, wherein the key table comprises the first and second levels of the hierarchical structure; and
generating a first report by using the key table.
0 Assignments
0 Petitions
Accused Products
Abstract
The present invention provides network based reporting techniques designed to meet the needs of subscription based marketers. Clients access, edit report on, and analyze their subscriber database using the Internet, for example. In a representative embodiment, a plurality of client computers connect to the Internet using a local area network (LAN), for example. The client computers pass security protocols before gaining access to web, application, and database servers. Once connected, the client computers are able to retrieve and display information using a web browser. Database contents are denormalized to provide the capability to generate reports based upon relatively large amounts of information. In addition, the data is transformed into a structure specifically to facilitate and enhance multi-channel subscription marketing activities.
32 Citations
20 Claims
-
1. A method of analyzing marketing information comprising:
-
providing a plurality of marketing subscription information; transforming a subset of the plurality of direct marketing subscription information into a plurality of transition tables, structured hierarchically, comprising; using a first set of stored procedures, generating a first lookup table for a lookup database, wherein the first lookup table comprises a first level of a hierarchical structure; using a second set of stored procedures, generating a second lookup table for a lookup database by propagating at least a portion of information from the first lookup table to the second lookup table, wherein the second lookup table comprises a second level of the hierarchical structure, below the first level; and using a third set of stored procedures, generating a key table by denormalizing the first and second lookup tables, wherein the key table comprises the first and second levels of the hierarchical structure; and generating a first report by using the key table. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification