Retail display for pump dispenser for use with substrates

• US 7,578,388 B2
• Filed: 04/27/2007
• Issued: 08/25/2009
• Est. Priority Date: 04/27/2007
• Status: Active Grant

• Current Assignee: Clorox Company
• Original Assignee: Clorox Company
• Inventors: O'Connell, Tami, Kiechel, John, Russell, Jodi Lynn, Sheppard, Nasahn, Khatami, Peddy, Enga, Agnete, Itzkowitz, Laura, Ruiz de Gopegui, Ricardo
• Primary Examiner(s): BUI, LUAN KIM
• Application Number:
  US11/741,361
• Publication Number:
  US 20080264827A1
• Time in Patent Office: 851 Days
• Field of Search: 206/223, 206/229, 206/230, 206/459.5, 206/497, 206/581, 215/228, 215/230, 220/212, 220/694, 222/109, 222/190, 222/205, 222/321.9, 222/330, 222/372, 222/378, 222/1, 132/293, 132/294, 132/298, 401/188.R, 401262-266, 401/195
• US Class Current: 206/229
• CPC Class Codes: B05B 1/14 with multiple outlet openings B05B1/02, B05B1/26 take precedence; with strainers in or outside the outlet opening
• CPC Class Codes: B05B 11/0097 Means for filling or refilling the sprayer through additional openings in the container B05B11/0056
• CPC Class Codes: B05B 11/1001 Piston pumps B05B11/1087, B05B11/1088, B05B11/109 take precedence
• CPC Class Codes: B05B 11/1047 the pump being preassembled as an independent unit before being mounted on the container
• CPC Class Codes: B05C 17/002 with feed system for supplying material from an external source; Supply controls therefor B05C17/02 takes precedence
• CPC Class Codes: B65D 2203/00 Decoration means, markings, information elements, contents indicators
• CPC Class Codes: B65D 47/2056 lift valve type lift valves not opened by deformation B65D47/24
• CPC Class Codes: B65D 47/42 with pads or like contents-applying means contents-applying means associated to aerosol container nozzles B65D83/285; brushes combined or associated with containers A46B11/00; swabs for applying media to the human body from an integral supply A61F13/40

Abstract

A retail or advertising display contains visual cues which convey the area of use and the method of use of a novel vertical pump-up dispenser to the consumer. Having a sponge or other substrate on top of the dispenser conveys the area of use of the dispenser. The dispenser has a large actuator surface designed to convey that it can deliver a composition to a broad substrate area, such as a sponge, in the consumer'"'"'s hand without the consumer having to pick up the pump dispenser. Having a hand over the substrate and dispenser conveys the one-handed method of cleaning that the dispenser allows. There may be additional indicia of use, such as arrows pointing down. The retail display may contain the dispenser and the substrate packaged together.

Claims

1. A retail display for a set of products comprising:

a. a first product comprising a container having an actuator with an actuator top surface and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, and wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface, wherein a subsystem of the fluid distribution system delivers fluid to an area of the actuator top surface greater than the circumferential area of the tube, wherein the fluid is a treatment composition;

b. a second product comprising a sponge for applying the fluid of the first product; and

c. packaging for the set of products;

d. wherein the actuator top surface is concave;

wherein the second product sits on top of the actuator top surface and is held in place by the packaging as part of the retail display.

2. The retail display of claim 1, wherein the actuator top surface and the substrate have substantially the same X-Y dimensions.

3. The retail display of claim 1, wherein the ratio of the X-Y area of the actuator top surface and the substrate is from 0.8:

1 to 1;

0.8.

4. The retail display of claim 1, wherein the second product does not have a handle.

5. The retail display of claim 1, wherein the packaging shows an illustration of the second product sitting on top of the first product and a depiction of a consumer hand above the second product.

6. The retail display of claim 1, wherein the subsystem is selected from the group consisting of a manifold type distribution subsystem, a spray type distribution subsystem, and a surface distribution channel type distribution subsystem.

7. A method of conveying the use of a novel dispenser comprising:

packaging together a top actuating fluid dispenser and a fluid application sponge together wherein the dispenser has an actuator with a concave actuator top surface and a fluid distribution system, wherein the fluid distribution system comprises a tube delivering fluid to the actuator top surface, and wherein depression of the actuator causes fluid to travel through the tube toward the actuator top surface, wherein a subsystem of the fluid distribution system delivers fluid to an area of the actuator top surface greater than the circumferential area of the tube, wherein the fluid is a treatment composition;

wherein the sponge sits on top of the actuator top surface and is held in place by packaging as part of a retail display.