System and method for delivering statistically scheduled advertisements
First Claim
1. A system for delivering targeted advertisements to subscribers in a television service network environment, the system comprising:
- an ad scheduler for providing an ad schedule based on channel change statistical information and avail time information, wherein the channel change statistical information identifies probabilistic percentages of subscribers who would likely change their channels during different time durations, the avail time information identifies time durations between adjacent avails in each presentation stream and the ad scheduler determines a threshold value based on the probabilistic percentages, compares the threshold value against each time duration between the avails, determines a degree of market segment relatedness between advertisements, and produces the ad schedule based on said comparison and determination results.
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Abstract
A system and method for scheduling advertisements in a television service network environment. An ad scheduler prepares an ad insertion schedule based on channel change statistical information and avail time information. The scheduler evaluates the statistical information, time durations between adjacent avails in a presentation stream, and the relatedness of market segments assigned to a plurality of advertisements. It schedules the ads into presentation stream groups based on this evaluation. The statistical ad scheduling allows the system to eliminate “forced” switching between multiple presentation streams, whereby system wears and malfunctions can be decreased.
169 Citations
18 Claims
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1. A system for delivering targeted advertisements to subscribers in a television service network environment, the system comprising:
an ad scheduler for providing an ad schedule based on channel change statistical information and avail time information, wherein the channel change statistical information identifies probabilistic percentages of subscribers who would likely change their channels during different time durations, the avail time information identifies time durations between adjacent avails in each presentation stream and the ad scheduler determines a threshold value based on the probabilistic percentages, compares the threshold value against each time duration between the avails, determines a degree of market segment relatedness between advertisements, and produces the ad schedule based on said comparison and determination results. - View Dependent Claims (2, 3)
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4. A system for delivering targeted advertisements to subscribers in a television service network environment, the system comprising:
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a multiple presentation stream generator for generating a plurality of presentation stream groups each group corresponding to a particular programming channel, each of the presentation stream groups composed of a plurality of multiple presentation streams that are carrying the same programming and the same avails, each of the presentation streams carrying advertisements directed to different advertiser-specific market segments according to an ad schedule; and an ad scheduler for providing the ad schedule based on channel change statistical information and avail time information, wherein the channel change statistical information identifies probabilistic percentages of subscribers who would likely change their channels during different time durations, the avail time information identifies time durations between adjacent avails in each presentation stream and the ad scheduler determines a threshold value based on the probabilistic percentages, compares the threshold value against each time duration between the avails, determines a degree of market segment relatedness between advertisements, and produces the ad schedule based on said comparison and determination results. - View Dependent Claims (5, 6, 7)
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8. A method for delivering targeted advertisements to subscribers in a television service network environment, the method comprising:
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generating a plurality of presentation stream groups, each group corresponding to a particular programming channel, each of the presentation stream groups composed of a plurality of replicated presentation streams carrying the same programming and the same avails, each of the presentation streams carrying advertisements directed to different advertiser-specific market segments according to an ad schedule; and producing the ad schedule based on channel change statistical information and avail time information, wherein the channel change statistical information identifies probabilistic percentages of subscribers who would likely change their channels during different time periods, and the avail time information identifies time durations between adjacent avails in the presentation stream groups, wherein the producing comprises; determining a threshold value based on the probabilistic percentages; comparing the threshold value against each time duration between the avails; determining a degree to which the market segment of advertisements is related; and producing the ad schedule based on said comparison and determination results. - View Dependent Claims (9, 10)
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11. A method of delivering presentation streams carrying targeted advertisements to subscribers in a switched television service network environment, the method comprising:
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(a) generating a set of presentation streams corresponding to a programming channel having programming data, each of the presentation streams in the set corresponding to a different one of a plurality of market segments, each of the presentation streams in the set carrying the same programming data as the programming channel and at least one advertisement directed to a market segment to which the presentation stream corresponds, wherein the presentation streams are generated independent of a request for the programming channel by the subscribers; (b) producing an ad schedule based on channel change statistical information and avail time information, wherein the channel change statistical information identifies probabilistic percentages of subscribers who would likely change their channels during different time periods, and the avail time information identifies time durations between adjacent avails in the presentation stream groups, wherein the producing comprises; determining a threshold value based on the probabilistic percentages; comparing the threshold value against each time duration between the avails; determining a degree to which the market segment of advertisements is related; and producing the ad schedule based on said comparison and determination results, (c) simultaneously delivering the set of presentation streams to a switching device. - View Dependent Claims (12, 13, 14)
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15. A method for delivering targeted advertisements to subscribers in a television service network environment, the method comprising:
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producing an ad schedule based on channel change statistical information and avail time information, wherein the channel change statistical information identifies probabilistic percentages of subscribers who would likely change their channels during different time periods, and the avail time information identifies time durations between adjacent avails in the presentation stream groups, wherein the producing comprises; determining a threshold value based on the probabilistic percentages; comparing the threshold value against each time duration between the avails; determining a degree to which the market segment of advertisements is related; and producing the ad schedule based on said comparison and determination results. - View Dependent Claims (16, 17, 18)
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Specification