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System and method for delivering statistically scheduled advertisements

  • US 7,584,490 B1
  • Filed: 01/23/2007
  • Issued: 09/01/2009
  • Est. Priority Date: 08/31/2000
  • Status: Expired due to Term
First Claim
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1. A system for delivering targeted advertisements to subscribers in a television service network environment, the system comprising:

  • an ad scheduler for providing an ad schedule based on channel change statistical information and avail time information, wherein the channel change statistical information identifies probabilistic percentages of subscribers who would likely change their channels during different time durations, the avail time information identifies time durations between adjacent avails in each presentation stream and the ad scheduler determines a threshold value based on the probabilistic percentages, compares the threshold value against each time duration between the avails, determines a degree of market segment relatedness between advertisements, and produces the ad schedule based on said comparison and determination results.

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