Satellite positioning system enabled media measurement system and method
First Claim
1. A method for determining the effectiveness of media displays, comprising:
- employing a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents, each of said respondents associated with a respective one of said plurality of monitoring devices, each of said plurality of monitoring devices including;
(i) a satellite positioning system (“
SPS”
) location component for tracking the movement of the related respondent along the path of travel followed by the respondent when the monitoring device is in a location that is suitable for receiving SPS signals; and
(ii) an RF location component for tracking the movement of the related respondent along the path of travel followed by the respondent when the monitoring device is in a location that is not suitable for receiving SPS signals, each of said plurality of monitoring devices generating tracking data that represents the path of travel followed by the respondent;
storing said tracking data;
collecting the tracking data from each of the monitoring devices; and
analyzing said collected tracking data to determine if said plurality of respondents have been exposed to media displays by matching geo data based at least in part on said tracking data that represents the paths of travel followed by said plurality of respondents with media display locations to determine the effectiveness of the media displays at the media display locations.
0 Assignments
0 Petitions
Accused Products
Abstract
The present invention is directed to utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure). The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).
-
Citations
46 Claims
-
1. A method for determining the effectiveness of media displays, comprising:
-
employing a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents, each of said respondents associated with a respective one of said plurality of monitoring devices, each of said plurality of monitoring devices including;
(i) a satellite positioning system (“
SPS”
) location component for tracking the movement of the related respondent along the path of travel followed by the respondent when the monitoring device is in a location that is suitable for receiving SPS signals; and
(ii) an RF location component for tracking the movement of the related respondent along the path of travel followed by the respondent when the monitoring device is in a location that is not suitable for receiving SPS signals, each of said plurality of monitoring devices generating tracking data that represents the path of travel followed by the respondent;storing said tracking data; collecting the tracking data from each of the monitoring devices; and analyzing said collected tracking data to determine if said plurality of respondents have been exposed to media displays by matching geo data based at least in part on said tracking data that represents the paths of travel followed by said plurality of respondents with media display locations to determine the effectiveness of the media displays at the media display locations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
-
-
27. A monitoring device for tracking the path of travel followed by a related respondent carrying or otherwise traveling with the monitoring device comprising:
-
(a) a satellite positioning system (“
SPS”
) location component for;(i) tracking the movement of the related respondent along the path of travel followed by the respondent when the monitoring device is in a location that is suitable for receiving SPS signals; and (ii) generating related SPS path of travel data; (b) an RF location component for; (i) tracking the movement of the related respondent along the path of travel followed by the respondent when the monitoring device is in a location that is not suitable for receiving SPS signals; and (ii) generating related RF tracking data; and (c) a memory for receiving said SPS path of travel data from said SPS location component and said RF tracking data from said RF location component and storing said SPS path of travel data and said RF path of travel data. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
-
Specification