Computerized system for targeted horticultural advertising

• US 7,587,297 B2
• Filed: 02/28/2007
• Issued: 09/08/2009
• Est. Priority Date: 03/02/2006
• Status: Active Grant

• Current Assignee: Parrot Drones
• Original Assignee: PlantSense, Inc.
• Inventors: Wilkins, David L., Glenn, Matthew K.
• Primary Examiner(s): Feliciano; Eliseo Ramos
• Assistant Examiner(s): Suglo; Janet L
• Application Number:
  US11/712,017
• Publication Number:
  US 20070208591A1
• Time in Patent Office: 923 Days
• Field of Search: 702/2, 702/19, 702/182, 47/17, 47/581.R, 705/1
• US Class Current: 702/182
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A computerized system for targeted horticultural advertising. In some embodiments, the system comprises a computer. The computer receives environmental data collected at a horticultural site. The computer determines conformance of the environmental data to a plant species profile and directs a user to commercial information regarding a plant associated with the plant species profile based on the conformance. In some embodiments, the system is used in plant selection and purchasing. In some embodiments, the system is used in plant health diagnostics and troubleshooting.

Claims

1. A computerized system for targeted horticultural advertising, comprising:

a probe adapted to coiled environmental data at a horticultural site; and

a computer adapted to receive the environmental data and direct a user to commercial information regarding a plant based on a comparison of the environmental data with a species profile associated with the plant, wherein the environmental data comprise temperature data and light data and the temperature data are adjusted as a function of the light data.

2. The system of claim 1, wherein the commercial information comprises purchasing information for the plant and the computer directs the user to the purchasing information after the environmental data are determined to conform to the species profile.

3. The system of claim 2, wherein the commercial information comprises local retailer information and pricing information for the plant.

4. The system of claim 1, wherein the commercial information comprises purchasing information for care products regarding the plant and the computer directs the user to the purchasing information after the environmental data are determined to not conform to the species profile.

5. The system of claim 4, wherein the purchasing information comprises local retailer information and pricing information.

6. The system of claim 1, wherein the commercial information comprises purchasing information for care services regarding the plant and the computer directs the user to the purchasing information after the environmental data are determined to not conform to the species profile.

7. The system of claim 6, wherein the purchasing information comprises local professional information and fee information.

8. The system of claim 1, wherein the computer collects user interview data and the computer directs the user to the commercial information after the environmental data and the user interview data are determined to conform to the species profile.

9. The system of claim 1, wherein the environmental data include data indicative of plant-environment compatibility.

10. The system of claim 1, wherein the environmental data further comprise humidity, soil moisture and soil pH data.

11. The system of claim 1, wherein the computer has client software installed thereon for facilitating receipt of the environmental data on the computer, comparing the environmental data with the species profile and directing the user to the commercial information.

12. The system of claim 11, wherein the client software interacts with a controller of the probe for receiving the environmental data, interacts with a regional plant database for comparing the environmental data to the species profile and interacts with an advertising portal hosted on the Internet for directing the user to the commercial information.

13. A method for targeted horticultural advertising, comprising:

receiving by a computer environmental data collected by a probe at a horticultural site;

collecting by the computer user interview data; and

directing by the computer a user to commercial information regarding a plant based on the user interview data and a comparison of the environmental data with a species profile associated with the plant, wherein the environmental data comprise temperature data and light data and the temperature data are adjusted as a function of the light data.

14. The method of claim 13, wherein the commercial information comprises purchasing information for the plant and the computer directs the user to the purchasing information after the environmental data are determined to conform to the species profile.

15. The method of claim 13, wherein the commercial information comprises purchasing information for care products regarding the plant and the computer directs the user to the purchasing information after the environmental data are determined to not conform to the species profile.

16. The method of claim 13, wherein the commercial information comprises purchasing information for care services regarding the plant and the computer directs the user to the purchasing information after the environmental data are determined to not conform to the species profile.

17. A computerized system for targeted horticultural advertising, comprising:

a probe adapted to collect environmental data at a horticultural site; and

a computer adapted to receive the environmental data and direct a user to commercial information regarding a plant based on a comparison of the environmental data with a species profile associated with the plant, wherein the environmental data comprise humidity data and light data and the humidity data are adjusted as a function of the light data.

18. A method for targeted horticultural advertising, comprising:

receiving by a computer environmental data collected by a probe at a horticultural site;

collecting by the computer user interview data; and

directing by the computer a user to commercial information regarding a plant based on the user interview data and a comparison of the environmental data with a species profile associated with the plant, wherein the environmental data comprise humidity data and light data and the humidity data are adjusted as a function of the light data.