System and method for providing text summarization for use in web-based content
First Claim
1. A system for providing text summarization for use in Web-based content, comprising:
- a text identifier to determine text responsive to an executed query comprising one or more query terms;
a phrase identifier to identify at least one phrase within the text; and
a phrase summarizer to summarize at least one of the at least one phrase into summarized text, the phrase summarizer includinga word marker to mark at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, anda word placer to place the at least one marked word into the summarized text subject to space restrictions.
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Accused Products
Abstract
A system and method for providing text summarization for use in Web-based content is presented. Text is determined responsive to an executed query. Phrases within the text are identified, and words within the phrases are marked using matches of the words within the phrases with words of the executed query and/or a format rule. Marked words are placed into the summarized text subject to space restrictions. A system and method for building Web-based advertising creatives is also presented. At least one item description responsive to an executed query is identified and a name is extracted. Marked words are placed into the advertising creative subject to space restrictions.
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Citations
72 Claims
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1. A system for providing text summarization for use in Web-based content, comprising:
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a text identifier to determine text responsive to an executed query comprising one or more query terms; a phrase identifier to identify at least one phrase within the text; and a phrase summarizer to summarize at least one of the at least one phrase into summarized text, the phrase summarizer including a word marker to mark at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and a word placer to place the at least one marked word into the summarized text subject to space restrictions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A computer-implemented method for providing text summarization for use in Web-based content, comprising:
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determining, using a computer system including one or more computing devices, text responsive to an executed query comprising one or more query terms and identifying at least one phrase within the text; summarizing, using the computer system, at least one of the at least one phrase into summarized text, the act of summarizing including marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and placing the at least one marked word into the summarized text subject to space restrictions; and outputting at least some of the summarized text to induce rendering on a networked client device. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. A computer-readable storage medium holding code for performing a method comprising:
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determining, using a computer system including one or more computing devices, text responsive to an executed query comprising one or more query terms and identifying at least one phrase within the text; summarizing, using the computer system, at least one of the at least one phrase into summarized text, the act of summarizing including marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and placing the at least one marked word into the summarized text subject to space restrictions; and outputting at least some of the summarized text to induce rendering on a networked client device.
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45. An apparatus for providing text summarization for use in Web-based content, comprising:
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means for determining text responsive to an executed query comprising one or more query terms and means for identifying at least one phrase within the text; and means for summarizing at least one of the at least one phrase into summarized text, the means for summarizing including means for marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and means for placing the at least one marked word into the summarized text subject to space restrictions.
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46. A system for building Web-based advertising creatives, comprising:
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an advertising server to identify at least one item description responsive to an executed query comprising one or more query terms; a phrase identifier to extract a name from the item description and to identify at least one phrase within the name; and a phrase summarizer to summarize at least one of the at least one phrase into an advertising creative, the phrase summarizer including a word marker to mark at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and a word placer to place the at least one marked word into the advertising creative subject to space restrictions. - View Dependent Claims (47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57)
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58. A computer-imlemented method for building Web-based advertising creatives, comprising:
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identifying, using a computer system including one or more computing devices, at least one item description responsive to an executed query comprising one or more query terms; extracting, using the computer system, a name from the item description; identifying, using the computer system, at least one phrase within the name; summarizing, using the computer system, at least one of the at least one phrase into an advertising creative, the act of summarizing including marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and placing the at least one marked word into the advertising creative subject to space restrictions; and outputting the advertising creative to induce rendering on a networked client device. - View Dependent Claims (59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70)
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71. A computer-readable storage medium holding code for performing a method comprising:
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identifying, using a computer system including one or more computing devices, at least one item description responsive to an executed query comprising one or more query terms; extracting, using the computer system, a name from the item description; identifying, using the computer system, at least one phrase within the name; summarizing, using the computer system, at least one of the at least one phrase into an advertising creative, the act of summarizing including marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and placing the at least one marked word into the advertising creative subject to space restrictions; and outputting the advertising creative to induce rendering on a networked client device.
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72. An apparatus for building Web-based advertising creatives, comprising:
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means for identifying at least one item description responsive to an executed query comprising one or more query terms; means for extracting a name from the item description; means for identifying at least one phrase within the name; and means for summarizing at least one of the at least one phrase into an advertising creative, the means for summarizing including means for marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and means for placing the at least one marked word into the advertising creative subject to space restrictions.
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Specification