Content display monitor

• US 7,590,568 B2
• Filed: 12/29/2006
• Issued: 09/15/2009
• Est. Priority Date: 09/03/1996
• Status: Expired due to Fees

• Current Assignee: comScore, Inc., Nuweb
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Blumenau, Trevor
• Primary Examiner(s): ZURITA, JAMES H
• Application Number:
  US11/618,251
• Publication Number:
  US 20070106779A1
• Time in Patent Office: 991 Days
• Field of Search: 705/26, 705/37
• US Class Current: 705/26.62
• CPC Class Codes: G06F 11/34 Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
• CPC Class Codes: G06F 11/348 Circuit details, i.e. tracer hardware
• CPC Class Codes: G06F 11/3485 for I/O devices
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 2201/875 Monitoring of systems including the internet
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/12 Accounting
• CPC Class Codes: H04L 43/08 Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters

Abstract

The invention can enable monitoring of the display of content by a computer system. Moreover, the invention can enable monitoring of the displayed content to produce monitoring information from which conclusions may be deduced regarding the observation of the displayed content by an observer. The invention can also enable monitoring of the display at a content display site of content that is provided by a content provider site over a network to the content display site. Additionally, the invention can enable the expeditious provision of updated and/or tailored content over a network from a content provider site to a content display site so that the content provider'"'"'s current and appropriately tailored content is always displayed at the content display site. Aspects of the invention related to transfer of content over a network are generally applicable to any type of network. However, it is contemplated that the invention can be particularly useful with a computer network, including private computer networks (e.g., America Online™) and public computer networks (e.g., the Internet). In particular, the invention can be advantageously used with computer networks or portions of computer networks over which video and/or audio content are transferred from one network site to another network site for observation, such as the World Wide Web portion of the Internet.

Claims

1. A system in a computer networked environment for generating monitoring information about a display of content, comprising:

a first content provider site that stores a first content file, wherein the first content file is associated with a first computer readable display instruction which, when executed, causes display of content associated with the first content file, and a computer readable request instruction which, when executed, causes a request for a second content file; and

a second content provider site that stores the second content file, wherein the second content file is associated with a second computer readable display instruction which, when executed, causes display of content associated with the second content file with the content associated with the first content file, and the second content file is associated with at least one computer readable monitoring instruction which, when executed, causes generation of monitoring information indicating the display of the content associated with the second content file has occurred; and

a content display site to receive the first content file from the first content provider site, to request the second content file from the second content provider site upon executing the computer readable request instruction, to display the content associated with the first content file and the content associated with the second content file substantially simultaneously on a same display upon executing the first and second computer display instructions, wherein the content display site executes the at least one computer readable monitoring instruction when the second content file is accessed, thereby causing monitoring information indicating the display of the content associated with the second content file has occurred to be transmitted to a remote site which is different from the first and second content provider sites and which did not transfer the content file from the content provider to the content display site.

2. A system as defined in claim 1, wherein the monitoring information about the display of the content associated with the second content file is collected without collecting monitoring information about the content of the first content file.

3. The system of claim 1, wherein the monitoring information about the display of the content reflects at least one user input relating to the content displayed at the content display site.

4. The system of claim 3, wherein the user input comprises a mouse click.

5. The system of claim 3, wherein the user input comprises a keyboard input.

6. The system of claim 3, wherein the user input is monitored by monitoring events transmitted by an operating system of the content display site.

7. The system of claim 1, wherein the monitoring information about the display of the content reflects at least one user selection relating to the content displayed at the content display site.

8. The system of claim 7, wherein the user selection comprises a hyperlink selection.

9. The system of claim 7, wherein the user selection comprises selection of a user interface mechanism.

10. The system of claim 7, wherein the user selection comprises selection of a graphical pushbutton.

11. The system of claim 7, wherein the user selection is monitored by monitoring events transmitted by an operating system of the content display site.

12. The system of claim 1, wherein the monitoring information about the display of the content reflects at least one user event relating to the content displayed at the content display site.

13. The system of claim 12, wherein the user event is an event transmitted by an operating system of the content display site.