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System and method for targeting advertisements to tenants in a building

  • US 7,590,723 B2
  • Filed: 09/25/2001
  • Issued: 09/15/2009
  • Est. Priority Date: 09/25/2000
  • Status: Active Grant
First Claim
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1. A method for targeting advertisements to tenants in a building, said method under the control of a manager, the method comprising the steps of:

  • providing a portal for a building, said portal accessible via the Internet;

    wherein providing a portal for a building includes the step of;

    providing a user with access to an anonymous user home page;

    determining whether said user is one of an advertiser or a tenant, each tenant and each advertiser being uniquely identified and having a specific user role with respect to said portal for the building;

    receiving data input by said user with respect to a user profile; and

    processing via said portal said data to create one of a building user home page or a vendor user home page for the user,providing a personalized home page for each tenant and each advertiser;

    associating at least one advertiser with said portal for the building;

    receiving at least one request from at least one advertiser to place an advertisement on said portal, wherein the advertisement is targeted at a selected group of tenants in said building, said selected group of tenants being selected by the advertiser;

    wherein said step of receiving at least one request to place an advertisement includes the steps of;

    receiving a request from at least one advertiser for historical transaction data, wherein said historical transaction data includes one or more of data processed by collective users of the building and/or data processed by tenant and one or more data regarding prior orders placed for products or services via the portal;

    providing said advertiser with the requested historical transaction data, wherein said targeted tenants in the building are determined based on said historical transaction data;

    the manager selectively granting said at least one request from said at least one advertiser to place said advertisement on said portal; and

    upon the manager granting said at least one request, posting said advertisement on said portal for said building such that the advertisement is viewable by said selected group of tenants and not by other tenants of the building.

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