Systems and methods for providing contextual advertising information via a communication network
First Claim
Patent Images
1. A method, comprising:
- receiving, at a user device, advertising information from a remote advertising controller, along with an advertising rule, default location information, and time delay information associated with the advertising information;
locally determining at the user device contextual information associated with remote information being accessed by a user;
locally determining at the user device that the advertising information is to be provided based on (i) the determined contextual information, (ii) supplemental information associated with the user, and (iii) the advertising rule;
locally and dynamically calculating, by the user device, an adjusted screen display position, wherein a user screen display comprises a two-dimensional area having an x-axis and a y-axis and the default location information is adjusted along at least one of the x or y axis; and
providing, after a delay indicated by the time delay information, the determined advertising information from the user device to the user via the screen display at the adjusted screen display position.
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Abstract
According to some embodiments, systems and methods are provided to display contextual advertising information to a user via a communication network.
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Citations
11 Claims
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1. A method, comprising:
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receiving, at a user device, advertising information from a remote advertising controller, along with an advertising rule, default location information, and time delay information associated with the advertising information; locally determining at the user device contextual information associated with remote information being accessed by a user; locally determining at the user device that the advertising information is to be provided based on (i) the determined contextual information, (ii) supplemental information associated with the user, and (iii) the advertising rule; locally and dynamically calculating, by the user device, an adjusted screen display position, wherein a user screen display comprises a two-dimensional area having an x-axis and a y-axis and the default location information is adjusted along at least one of the x or y axis; and providing, after a delay indicated by the time delay information, the determined advertising information from the user device to the user via the screen display at the adjusted screen display position. - View Dependent Claims (2, 3, 4)
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5. An apparatus, comprising:
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a processor; and a storage device in communication with said processor and storing instructions adapted to be executed by the processor to; receive advertising information from a remote advertising controller, along with an advertising rule, default location information, and time delay information associated with the advertising information; locally determine contextual information associated with remote information being accessed by a user; locally determine that the advertising information is to be provided based on (i) the determined contextual information, (ii) supplemental information associated with the user, and (iii) the advertising rule; locally and dynamically calculating an adjusted screen display position, wherein the screen display comprises a two dimensional area having an x-axis and a y-axis and the default location information is adjusted along at least one of the x or y axis based at least in part on the received location information; locally and dynamically calculating an adjusted screen display position, wherein a user screen display comprises a two dimensional area having an x-axis and a y-axis and the default location information is adjusted along at least one of the x or y axis; and provide, after a delay indicated by the time delay information, the determined advertising information to the user at the adjusted screen display position. - View Dependent Claims (6, 7, 8)
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9. A computer-readable medium storing instructions adapted to be executed by a processor to perform a method, said method comprising:
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receiving, at a user device, advertising information from a remote advertising controller, along with an advertising rule, default location information, and time delay information associated with the advertising information; locally determining at the user device contextual information associated with remote information being accessed by a user; locally determining, at the user device, supplemental information associated with the user, wherein the supplemental information includes information about products previously advertised to the user; locally determining at the user device that the advertising information is to be provided based on (i) the determined contextual information, (ii) the supplemental information associated with the user, and (iii) the advertising rule; locally and dynamically calculating, by the user device, an adjusted screen display position, wherein a user screen display comprises a two dimensional area having an x-axis and a y-axis and the default location information is adjusted along at least one of the x or y axis; and providing, after a delay indicated by the time delay information, the determined advertising information from the user device to the user via the screen display at the adjusted screen display position. - View Dependent Claims (10, 11)
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Specification