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Detection of search behavior based associations between web sites

  • US 7,593,981 B2
  • Filed: 11/03/2006
  • Issued: 09/22/2009
  • Est. Priority Date: 06/28/1999
  • Status: Active Grant
First Claim
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1. A computer-implemented method of identifying related web sites, the method comprising:

  • accumulating search activity data reflective of search activities of each of a plurality of users, said search activity data identifying particular search terms used by said users in particular search requests, and identifying web sites selected by the users from search results of said search requests;

    analyzing the accumulated search activity data of said plurality of users on an aggregated basis to identify search-activity-based associations between particular web sites, wherein analyzing the accumulated search activity data comprises at least one of (a) aggregating web-site-selection events by common search term, and (b) taking into consideration amounts of time spent by particular users accessing particular web sites selected from search results; and

    storing, in computer storage, data reflective of said search-activity-based associations between particular web sites.

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