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Systems and methods for statistically selecting content items to be used in a dynamically-generated display

  • US 7,594,189 B1
  • Filed: 03/29/2006
  • Issued: 09/22/2009
  • Est. Priority Date: 04/21/2005
  • Status: Expired due to Fees
First Claim
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1. A system for selecting one or more content items in a dynamically-generated display, the system comprising:

  • a web server computer system comprising a memory operatively coupled to a processor, the web server computer system configured to receive a request for a display from a client computer, and to relate the client computer to a particular user; and

    a content selection computer system in communication with the web server computer system, wherein the content selection computer system is configured to retrieve values for a plurality of attributes of the particular user, and, for each content item of a plurality of content items, to;

    retrieve a probability model associated with the content item;

    compute probabilities with the retrieved attribute values for the particular user as inputs for the probability model;

    retrieve payoff values associated with the one or more user responses to the content item; and

    retrieve confidence intervals for the payoff values for each content item, wherein a confidence interval is a range of the payoff values bounded by a confidence factor;

    wherein the content selection computer system is configured to select a content item from the plurality of content items for the dynamically-generated display based at least on the probabilities, payoff values, and confidence intervals.

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