Real time navigation and advertising platform for public transportation
First Claim
1. A method of advertisement, comprising:
- determining location information on a plurality of public transportation vehicles in real time;
estimating arrival times of the vehicles;
acquiring real time information on the passengers inside one of the vehicles;
selecting advertisements responsive to the acquired real time information on the passengers inside one of the vehicles; and
displaying the estimated arrival times along with the selected advertisements within the one of the vehicles.
2 Assignments
0 Petitions
Accused Products
Abstract
Invention is provided for navigation and orientation for all types of passengers traveling in public transportation. Segmentation methods for digital advertising based on location and number of passengers. Method for delivering audio and visual advertisements in real time into public transportation vehicles. Method for delivering public transportation positioning information, including arrival times, remaining times, past and future stops, stop numbers, current position, street and neighborhood names, waypoints, connections with other public transportation means, and news headlines. Method for embedding advertisements in any form, including banners, skins, pop-ups, video, audio, text and animation, in information screens inside public transportation.
25 Citations
17 Claims
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1. A method of advertisement, comprising:
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determining location information on a plurality of public transportation vehicles in real time; estimating arrival times of the vehicles; acquiring real time information on the passengers inside one of the vehicles; selecting advertisements responsive to the acquired real time information on the passengers inside one of the vehicles; and displaying the estimated arrival times along with the selected advertisements within the one of the vehicles. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An advertisement aiding system, comprising:
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a plurality of location determination units adapted for mounting on public transport vehicles; apparatus for acquiring real time information on the passengers inside one of the vehicles; a display adapted to display advertisements within the one of the vehicles; a first processor adapted to estimate arrival times of the vehicles responsive to information from the location determination units; a second processor adapted to select advertisements responsive to real time information on the passengers acquired by the apparatus for acquiring real time information; and a display controller adapted to present estimated arrival times from the first processor along with advertisements selected by the second processor, on the display. - View Dependent Claims (14, 15, 16, 17)
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Specification