Method and apparatus for evaluating visitors to a web server
First Claim
1. A method for associating visitor profiles with products or services comprising:
- establishing a visitor profile for each visitor to one or more web servers;
defining a plurality of qualification levels to visitors of one or more URLs associated with the one or more web servers;
associating each of the plurality of qualification levels with products or services, at least two of the qualification levels being associated with different levels of interest in the same product or service; and
analyzing visitor profiles to associate each visitor with one or more of the plurality of qualification levels, wherein the establishing, defining, associate, and analyzing steps take place within a computer.
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0 Petitions
Accused Products
Abstract
Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.
50 Citations
10 Claims
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1. A method for associating visitor profiles with products or services comprising:
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establishing a visitor profile for each visitor to one or more web servers; defining a plurality of qualification levels to visitors of one or more URLs associated with the one or more web servers; associating each of the plurality of qualification levels with products or services, at least two of the qualification levels being associated with different levels of interest in the same product or service; and analyzing visitor profiles to associate each visitor with one or more of the plurality of qualification levels, wherein the establishing, defining, associate, and analyzing steps take place within a computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification