Method and system for extracting web data

• US 7,596,552 B2
• Filed: 09/08/2006
• Issued: 09/29/2009
• Est. Priority Date: 08/05/2005
• Status: Active Grant

• Current Assignee: Buzzmetrics, Ltd. (Nielsen Holdings plc)
• Original Assignee: Buzzmetrics, Ltd. (Nielsen Holdings plc)
• Inventors: Schler, Jonathan, Tenne, David, Levy, Ori, Navot, Akiva
• Primary Examiner(s): LEROUX, ETIENNE PIERRE
• Application Number:
  US11/517,417
• Publication Number:
  US 20070033188A1
• Time in Patent Office: 1,117 Days
• Field of Search: 707/2, 707/3, 707/7
• US Class Current: 1/1
• CPC Class Codes: G06F 16/38 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/383 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 90/00 Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching

Abstract

An apparatus for providing an analysis of attitudes expressed in web content, comprising: a collector for collecting attitude-data in relation to a predetermined subject from one or more pre-selected web site, the attitude-data containing attitudes in relation to the predetermined subject; a processor, associated with the collector, for processing the attitude data so as to generate an attitude analysis; and an outputter, associated with the processor, for outputting the attitude analysis, thereby to provide an indication of attitudes being expressed in the web content in relation to the predetermined subject.

Claims

1. A method for analyzing attitudes expressed in web content, said attitudes being in relation to a subject, the method comprising:

collecting a collection of electronic communications from a web site, the collection of electronic communications originating from a person;

determining a first number of times that a word occurs in first electronic communications identifying the subject, the first electronic communications being included in the collection of electronic communications;

determining a second number of times that the word occurs in second electronic communications not identifying the subject, the second electronic communications being included in the collection of electronic communications;

determining a ratio of the first number and the second number;

comparing the ratio to a threshold;

identifying a phrase including the word as relevant when the ratio exceeds the threshold;

determining a subset of the electronic communications including the phrase;

processing the subset so as to generate attitude information indicative of a plurality of attitudes about the subject; and

outputting said attitude information, to provide an analysis of said attitudes in relation to said subject.

2. The method of claim 1, wherein said collecting further comprises crawling said web site.

3. The method of claim 1, wherein said collecting further comprises extracting relevant data from relevant pages of said web site.

4. The method of claim 1, wherein said collecting further comprises creating a mark-up language format representation of said attitude data.

5. The method of claim 1, wherein said collecting further comprises integrating the attitude-data into non-redundant attitude data.

6. The method of claim 1, wherein said processing further comprises extracting metadata from the collection of electronic communications.

7. The method of claim 1, wherein said processing further comprises categorizing text of the collection of electronic communications.

8. The method of claim 7, wherein said categorizing text of the collection of electronic communications, comprises categorization according to style to identify an estimated age of the at least one person.

9. The method of claim 7, wherein said categorizing text of the collection of electronic communications, comprises categorization according to content.

10. The method of claim 1, further comprising analyzing the collection of electronic communications for finding in the collection of electronic communications at least one relevance-relationship between a phrase and a respective concept.

11. The method of claim 1, further comprising measuring correlations in the collection of electronic communications among phrases having a relevance-relationship with a common concept and between at least one of the phrases and said common concept.

12. The method of claim 1, further comprising extracting a quotation from the collection of electronic communications, said quotation being descriptive of a relevance-relationship existing in said attitude-data between a concept and respective phrases relating thereto.

13. The method of claim 1, further comprising clustering concepts relating to the collection of electronic communications.

14. The method of claim 1, wherein said collecting comprises collecting attitude-data from a plurality of web sites.

15. The method of claim 13, further comprising displaying said clustered concepts and accessing source content via said clusters.

16. A tangible computer readable medium storing instructions to analyze attitudes expressed in web content, said attitudes being in relation to a subject, wherein the instructions, when executed, cause a machine to:

collect a collection of electronic communications from a web site, the collection of electronic communications originating from a person;

determine a first number of times that a word occurs in first electronic communications identifying the subject, the first electronic communications being included in the collection of electronic communications;

determine a second number of times that the word occurs in second electronic communications not identifying the subject, the second electronic communications being included in the collection of electronic communications;

determine a ratio of the first number and the second number;

compare the ratio to a threshold;

identify a phrase including the word as relevant when the ratio exceeds the threshold;

determine a subset of the electronic communications including the phrase;

process the subset so as to generate attitude information indicative of a plurality of attitudes about the subject; and

output said attitude information, to provide an analysis of said attitudes in relation to said subject.

17. The tangible computer readable medium of claim 16, wherein the instructions cause the machine to collect the collection of electronic communications by creating a mark-up language format representation of said attitude data.

18. The tangible computer readable medium of claim 16, wherein the instructions further cause the machine to categorize text of the collection of electronic communications.