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System and method of facilitating the dissemination of information by means of active advertisements in portable information transceivers

  • US 7,596,602 B2
  • Filed: 08/27/2003
  • Issued: 09/29/2009
  • Est. Priority Date: 12/10/2002
  • Status: Expired due to Fees
First Claim
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1. A system of facilitating the dissemination of information comprising a target, said target further comprising:

  • (a) an information display that is visible to a plurality of interested users;

    (b) a memory assembly for storing a URL for a web-site related to the display;

    (c) a transmitter assembly adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information; and

    (d) an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter,(e) a comparator; and

    (f) a register adapted to receive and delineate said filtering code and then to subsequently transmit said filtering code to said comparator;

    (i) wherein the identity of a specific target to be read by, and/or interfaced with, said hand-held transceiver is registered by said interested user entering a code into said hand-held transceiver, and wherein said entered code is representative of said specific target;

    (ii) wherein said comparator compares said filtering code received from said register with said entered code entered by an interested user; and

    , if said codes are identical, then permitting said URL to be transmitted to said hand-held transceiver,(iii) whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target and selectively activate the URL through a browser independent of the target.

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