System and method of facilitating the dissemination of information by means of active advertisements in portable information transceivers
First Claim
1. A system of facilitating the dissemination of information comprising a target, said target further comprising:
- (a) an information display that is visible to a plurality of interested users;
(b) a memory assembly for storing a URL for a web-site related to the display;
(c) a transmitter assembly adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information; and
(d) an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter,(e) a comparator; and
(f) a register adapted to receive and delineate said filtering code and then to subsequently transmit said filtering code to said comparator;
(i) wherein the identity of a specific target to be read by, and/or interfaced with, said hand-held transceiver is registered by said interested user entering a code into said hand-held transceiver, and wherein said entered code is representative of said specific target;
(ii) wherein said comparator compares said filtering code received from said register with said entered code entered by an interested user; and
, if said codes are identical, then permitting said URL to be transmitted to said hand-held transceiver,(iii) whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target and selectively activate the URL through a browser independent of the target.
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Accused Products
Abstract
A system and method to provide a user with a requisite receiving device (e.g., PDA, cell telephone) with the ability to record contact information, no matter how lengthy, from an interactive advertisement for storage and later use, or, at the user'"'"'s option, to obtain the information at his or her convenience even at the location of the advertisement. The invention can work accurately in any environment, including those regions where there might be heavy traffic or congestion, and a plurality of interaction signs or posters can readily interface with the recipient'"'"'s device. However, an important feature of the present invention is that the user can choose to only accept that contact information that is of interest to him or her, and does not have to automatically record and/or interact with any transmitter just because it is in the sphere of influence of the receiving device.
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Citations
27 Claims
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1. A system of facilitating the dissemination of information comprising a target, said target further comprising:
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(a) an information display that is visible to a plurality of interested users; (b) a memory assembly for storing a URL for a web-site related to the display; (c) a transmitter assembly adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information; and (d) an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter, (e) a comparator; and (f) a register adapted to receive and delineate said filtering code and then to subsequently transmit said filtering code to said comparator; (i) wherein the identity of a specific target to be read by, and/or interfaced with, said hand-held transceiver is registered by said interested user entering a code into said hand-held transceiver, and wherein said entered code is representative of said specific target; (ii) wherein said comparator compares said filtering code received from said register with said entered code entered by an interested user; and
, if said codes are identical, then permitting said URL to be transmitted to said hand-held transceiver,(iii) whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target and selectively activate the URL through a browser independent of the target. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system of facilitating the dissemination of information comprising:
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(a) a target comprising; (i) a display that is visible to a plurality of interested users; (ii) a memory assembly for storing a URL of a website related to the display; (iii) a transmitter assembly adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information; (iv) an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter; and (b) a hand-held transceiver; (c) a comparator; and (d) a register adapted to receive and delineate said filtering code and then to subsequently transmit said filtering code to said comparator; (i) wherein the identity of a specific target to be read by, and/or interfaced with, said hand-held transceiver is registered by said interested user entering a code into said hand-held transceiver, and wherein said entered code is representative of said specific target; (ii) wherein said comparator compares said filtering code received from said register with said entered code entered by an interested user; and
, if said codes are identical, then permitting said URL to be transmitted to said hand-held transceiver,whereby a respective interested user upon seeing the display and graphic identifier may use the hand-held transceiver to receive the URL transmitted by the target. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method of facilitating the dissemination of information comprising the steps of:
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(a) providing a target wherein said target comprises; (i) a display that is visible to a plurality of interested users; (ii) a memory assembly adapted to receive and store a URL related to the display; (iii) a transmitter adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information;
wherein the identity of a specific target to be read by, and/or interfaced with, said hand-held transceiver is registered by said interested user entering a code into said hand-held transceiver, and wherein said entered code is representative of said specific target(iv) an identifier that indicates to the plurality of users that the target comprises the memory assembly and identifier; (b) receiving and storing the URL in the memory assembly; (c) transmitting the URL together with said filtering code; (d) receiving and delineating said filtering code at a register and then subsequently transmitting said filtering code to a comparator; (e) comparing, at said comparator said filtering code received from said register with said entered code entered by an interested user; and
, if said codes are identical, then permitting said URL to be transmitted to said hand-held transceiver;whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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Specification