System and method of arranging delivery of advertisements over a network such as the internet

• US 7,599,853 B2
• Filed: 11/24/2003
• Issued: 10/06/2009
• Est. Priority Date: 12/09/1999
• Status: Expired due to Fees

• Current Assignee: Criteria Communications, Inc. (Dentsu Group, Inc.)
• Original Assignee: Criteria Communications, Inc. (Dentsu Group, Inc.)
• Inventors: Matsumoto, Takuya, Ishii, Ryuichi, Kidera, Shiro
• Primary Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US10/718,660
• Publication Number:
  US 20040111319A1
• Time in Patent Office: 2,143 Days
• Field of Search: 705/14
• US Class Current: 705/14.26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0605 Supply or demand aggregation

Abstract

A method and system of arranging advertisements on a network for a potential media owner or affiliate to sell ad space on a network media to an advertiser. The advertiser'"'"'s conditions and the affiliate'"'"'s acceptance are made on the network through an agent'"'"'s server. The server provides an invitation page for entry of the advertiser'"'"'s conditions. The conditions are disclosed to the affiliate on the network. When the affiliate accepts the conditions on the network, the agent'"'"'s server responds to make an advertisement contract, and allocates an advertiser'"'"'s web site to the ad space of the network media. The number of the responses made to the advertisement is counted at the agent'"'"'s server, which delivers statistical data of the counted responses on the network to the advertiser and the affiliate for determination of the payment and for evaluation of the effectiveness of the advertisement.

Claims

1. A system of arranging the delivery of advertisements over a network, an agent managing said system, said system comprising an agent'"'"'s server having:

a response measurement module, said response measurement module counting the number of specific responses made at a web site of an advertiser through an ad space of a network medium; and

an administration module, said administration module making a statistical report for analysis of the counted responses and delivering said statistical report through said agent'"'"'s server to the advertiser so that the advertiser can estimate the effectiveness of an advertisement on said network,

wherein said web site includes an entrance page which is linked from said ad space, an action page which is linked from the entrance page and where a user of said network may proceed to make at least one specific action of defined responses to be made by the user as a consequence of the advertisement on said network, and an action process module which responds to said specific action for processing the same,

wherein said administration module produces said statistical report listing a page access number that is the number of the accesses to the entrance page of said web site during a predetermined period of time, an action access number that is the number of accesses to said action page, and a result number that is the number of actions made in response to an action object for necessitating processing at said action process module, and

wherein said statistical report includes a proceeder rate, which is the ratio of the action access number to said page access number, and a completer rate, which is the ratio of the result number to said page access number.

2. The system as set forth in claim 1, wherein said defined responses include:

clicking through to said web site;

downloading a file or software from said web site;

applying for a prize offered by the advertiser on said web site;

answering to a questionnaire from the advertiser on said web site;

requesting a catalogue from the advertiser through said web site;

requesting a subscription to a newsletter from said web site;

signing up a membership of a club managed by the advertisers through said web site; and

ordering a product or service through said web site.

3. The system as set forth in claim 1, wherein said statistical report including a table showing a ratio of the number of the responses counted to the number of visits to said web site.

4. The system as set forth in claim 1, wherein said proceeder rate and said completer rate being listed on a daily basis.

5. The system as set forth in claim 1, wherein said proceeder rate and said completer rate being listed per said ad code when different ad codes are assigned to different campaigns.

6. The system as set forth in claim 1, wherein said page access number, said action access number, and said result number are sorted on each ad code when more than one ad codes are assigned to different campaigns.

7. The system as set forth in claim 1, wherein said statistical report includes a referrer table listing a ranking of referred URLs which lead to the action process module through said entrance page and said action page.

8. The system as set forth in claim 1, further comprising an invitation module providing an invitation page, into which said advertiser can provide at least one entry to specify conditions of the advertisement.

9. The system as set forth in claim 8, further comprising an offer module making an ad schedule listing the advertisement with the specified conditions.

10. The system as set forth in claim 1, further comprising an arrangement module allocating said web site to said ad space of said network by placing the advertisement thereon.

11. The system as set forth in claim 1, wherein said administration module makes said statistical report with reference to an index log file for storing index data with regard to the user requesting access to said entrance page, an action log file for storing action access data with regard to the user requesting access to said action page, and a result log file for storing action process data with regard to the user requesting the processing at said action process module.

14. The system as set forth in claim 1, wherein said administration module provides an administer page on an agent'"'"'s web site, and a report form displayed on said administer page for limited access by the advertiser has a button for display a statistical report page including said proceeder rate and said completer rate.

15. The system as set forth in claim 14, wherein said statistical report page has a download button which enables the advertiser to download said proceeder rate and said completer rate displayed thereon.

12. A system of arranging the delivery of advertisements over a network, an agent managing said system, said system comprising an agent'"'"'s server having:

a response measurement module, said response measurement module counting the number of specific responses made at a web site of an advertiser through an ad space of a network medium; and

an administration module, said administration module making a statistical report for analysis of the counted responses and delivering said statistical report through said agent'"'"'s server to the advertiser so that the advertiser can estimate the effectiveness of an advertisement on said network,

wherein said web site includes an entrance page which is linked from said ad space, an action page which is linked from the entrance page and where a user of said network may proceed to make at least one specific action of defined responses to be made by the user as a consequence of the advertisement on said network, and an action process module which responds to said specific action for processing the same,

wherein said administration module produces said statistical report listing a page access number that is the number of the accesses to the entrance page of said web site during a predetermined period of time, an action access number that is the number of accesses to said action page, and a result number that is the number of the access to said action process module,

wherein said statistical report includes a proceeder rate, which is the ratio of the action access number to said page access number, and a completer rate, which is the ratio of the result number to said page access number.

13. A method of arranging the delivery of advertisements over a network by an agent'"'"'s server, said method comprising the steps of:

counting the number of specific responses made at a web site of an advertiser through an ad space of a network medium; and

making a statistical report for analysis of the counted responses and delivering said statistical report through said agent'"'"'s server to the advertiser so that the advertiser can estimate the effectiveness of an advertisement on said network,

wherein said web site includes an entrance page that is linked from said ad space, an action page that is linked from the entrance page and where a user of said network may proceed to make at least one specific action of defined responses to be made by the user as a consequence of the advertisement on said network, and an action process module which responds to said specific action for processing the same,

wherein said administration module produces a statistical report listing a page access number that is the number of the accesses to the entrance page of said web site during a predetermined period of time, an action access number that is the number of accesses to said action page, and a result number that is the number of actions made in response to an action object for necessitating processing at said action process module;

wherein said statistical report includes a proceeder rate, which is the ratio of the action access number to said page access number, and a completer rate, which is the ratio of the result number to said page access number.