Multi-modal sales applications

• US 7,603,291 B2
• Filed: 12/23/2003
• Issued: 10/13/2009
• Est. Priority Date: 03/14/2003
• Status: Active Grant

• Current Assignee: SAP SE
• Original Assignee: SAP AG (SAP SE)
• Inventors: Anderson, Jordan, Hanley, John, Or, Wai, Weng, Jie, Raiyani, Samir, Kwek, Ju-Kay, Gong, Li
• Primary Examiner(s): ZURITA, JAMES H
• Application Number:
  US10/743,348
• Publication Number:
  US 20040181461A1
• Time in Patent Office: 2,121 Days
• Field of Search: 705/26, 705/27, 705/37
• US Class Current: 705/26.7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A sales system is described that enables fast, efficient shopping by customers, and thereby increases sales and encourages customer loyalty, while simultaneously improving store management. An electronic device, which may be mobile or stationary, and which may belong or be assigned to (or accessed by) each customer, is used to access shopping information that might not otherwise be available to the customer during shopping. For example, a personal digital assistant or information kiosk may be used to provide specific product information and complete a sale thereof, or to provide suggested purchase lists and best routes through the store during shopping. The sales system is multi-modal, so that a plurality of input modalities (such as voice or auto-id techniques) are simultaneously available to the customer. Additionally, because it is multi-modal, the system can communicate with other store items, such as shelves or shopping carts, to gain (and integrate) information about customers and the products the customers are purchasing.

Claims

1. A computer-implemented method comprising:

outputting a first page for display on a portable device, the first page including a first field for receiving a product identifier of a first product identified by a customer;

receiving the product identifier;

analyzing a linger time of a customer or an other customer in a first area where a second product previously purchased by the customer or by the other customer was sold;

correlating the first product with the second product based on analyzing the linger time;

outputting a second page for display on the portable device, the second page displaying information identifying the second product;

determining a route between a second area associated with the first product and the first location associated with the second product; and

outputting information describing the route on the electronic device.

2. The method of claim 1, wherein analyzing a linger time of the customer or the other customer in a first area where the second product previously purchased by the customer or by the other customer was sold further comprises analyzing the linger time of an RFID-enabled shopping cart of the customer or the other customer in the second area where the second product was sold.

3. The method of claim 1, wherein the product identifier is received using a different modality than is used to output the information identifying the second product.

4. The method of claim 1, wherein the first product is correlated with the second product further based on a sales promotion of the second product.

5. The method of claim 1, wherein the first product is correlated with the second product further based on excess inventory of the second product.

6. The method of claim 1, wherein receiving the product identifier further comprises receiving spoken information describing the first product.

7. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

outputting a first page for display on a portable device, the first page including a first field for receiving a product identifier of a first product identified by a customer;

receiving the product identifier;

analyzing a linger time of a customer or an other customer in a first area where a second product previously purchased by the customer or by the other customer was sold;

correlating the first product with the second product based on analyzing the linger time;

outputting a second page for display on the portable device, the second page displaying information identifying the second product;

determining a route between a second area associated with the first product and the first location associated with the second product; and

outputting information describing the route on the electronic device.

8. The computer storage medium of claim 7, wherein analyzing a linger time of the customer or the other customer in a first area where the second product previously purchased by the customer or by the other customer was sold further comprises analyzing the linger time of an RFID-enabled shopping cart of the customer or the other customer in the second area where the second product was sold.

9. The computer storage medium of claim 7, wherein the product identifier is received using a different modality than is used to output the information identifying the second product.

10. The computer storage medium of claim 7, wherein the first product is correlated with the second product further based on a sales promotion of the second product.

11. The computer storage medium of claim 7, wherein the first product is correlated with the second product further based on excess inventory of the second product.

12. The computer storage medium of claim 7, wherein receiving the product identifier further comprises receiving spoken information describing the first product.

13. A system comprising:

one or more computers; and

a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising;

outputting a first page for display on a portable device, the first page including a first field for receiving a product identifier of a first product identified by a customer,

receiving the product identifier;

analyzing a linger time of a customer or an other customer in a first area where a second product previously purchased by the customer or by the other customer was sold;

correlating the first product with a the second product based on analyzing the linger time,

outputting a second page for display on the portable device, the second page displaying information identifying the second product;

determining a route between a second area associated with the first product and the first location associated with the second product; and

outputting information describing the route on the electronic device.

14. The system of claim 13, wherein analyzing a linger time of the customer or the other customer in a first area where the second product previously purchased by the customer or by the other customer was sold further comprises analyzing the linger time of an RFID-enabled shopping cart of the customer or the other customer in the second area where the second product was sold.

15. The system of claim 13, wherein the product identifier is received using a different modality than is used to output the information identifying the second product.

16. The system of claim 13, wherein the first product is correlated with the second product further based on a sales promotion of the second product.

17. The system of claim 13, wherein the first product is correlated with the second product further based on excess inventory of the second product.

18. The system of claim 13, wherein receiving the product identifier further comprises receiving spoken information describing the first product.