Assigning value to elements contributing to business success

• US 7,603,373 B2
• Filed: 11/18/2004
• Issued: 10/13/2009
• Est. Priority Date: 03/04/2003
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Omniture Incorporated (Adobe Inc.)
• Inventors: Error, Christopher Reid, Error, Brett M.
• Primary Examiner(s): Lu; Kuen S
• Application Number:
  US10/993,397
• Publication Number:
  US 20050114510A1
• Time in Patent Office: 1,790 Days
• Field of Search: 707/104.1, 707/10, 707/3, 709/223, 705/63
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: Y10S 707/99942 Manipulating data structure, e.g. compression, compaction, compilation
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

Elements on a website are associated with the business success of the website, such as determined by sales or orders. Contribution of the elements to the business success is accomplished by assignment a fraction of the success value to each element using allocation, participation, and/or allocated participation methods. Reports are generated quantifying website element usage, for example by superimposing color shadings or other visual indicia on a representation of a page of the website.

Claims

1. A method of assigning value to an element contributing to the success of a website, comprising:

identifying a plurality of elements in a series contributing to the success of the website, the series corresponding to a navigation path used by a user to navigate through the website;

identifying an overall success value associated with the series;

assigning a position based value to each of the elements in the series previously accessed by the user;

calculating a sum of the position-based values assigned to each of the elements in the series;

dividing the success value by the sum of the series of elements to generate a success value contribution for each elements in the series;

generating a fraction of the success value associated with each element in the series using a relationship between the position-based value assigned to each element in the series and the success value contribution;

assigning the fraction of the success value to the associated element of the series; and

generating a report describing a relationship between the fraction of the success value and the associated element of the series.

2. The method of claim 1, wherein the position-based value is equal for all elements in the series.

3. The method of claim 1, wherein for a pair of adjacent elements in the series, the element of the pair nearer the beginning of the series has a position-based value greater than or equal to the element of the pair nearer the end of the series.

4. The method of claim 1, wherein for a pair of adjacent elements in the series, the element of the pair nearer the end of the series has a position-based value greater than or equal to the element of the pair nearer the beginning of the series.

5. The method of claim 1, wherein the fraction of the success value is 1.

6. The method of claim 1, wherein the report includes statistics for valuation of the series of elements.

7. The method of claim 1, wherein the report includes an image representing a web page including the elements in the series, and associates a visual indicator quantifying the fraction of the success value associated with an element of the series with the element of the series.

8. The method of claim 7, wherein the visual indicators are color-coded.

9. The method of claim 1, wherein the series takes place during a single user session.

10. The method of claim 1, wherein the elements are selected from a group of web pages, links, search terms and advertisements.

11. The method of claim 1, further comprising:

identifying a second plurality of elements in a second series;

identifying a second success value associated with the second series;

calculating a second fraction of the second success value associated with each element in the second series previously accessed by the user;

assigning the second fraction of the second success value to the associated in the second series; and

adding the value of the fraction of the success value and the second fraction of the second success value for each element in the series and the second series.

12. The method of claim 1, further comprising:

reducing the plurality of elements to a subset of elements prior to assigning a fraction of the success value.

13. The method of claim 11, further comprising:

reducing the second plurality of elements to a second subset of elements prior to assigning a second fraction of the second success value to each element in the second series.