Editorial related advertising content delivery system
First Claim
1. A system arranged to deliver access to secondary information content based upon selection of primary information by a user, the system comprising:
- a communication port for communicating with a publisher website;
at least one microsite embedded in the system, the microsite having the secondary information content, wherein the secondary information content is classified according to a predetermined taxonomy map;
identifier information associated with primary information accessible through a publisher website that communicates with the system via the communication port, the identifier information including a unique identifier and classification information according to a predetermined taxonomy;
a computer program product adapted to receive the identifier information associated with the primary information upon selection of the primary information by a user on a publisher website, wherein the computer program product determines relevance of the secondary information content with regard to the selected item of primary information content, creates a link to the secondary information content if the determined relevance meets or exceeds a predetermined threshold relevance, and communicates the link through the communication port to the publisher website;
a first memory section for storing the identifier information associated with the primary information, the identifier information comprising a first set of metadata tags associated with the primary information; and
a second memory section for housing the secondary information content, the secondary information content having a second set of metadata tags associated therewith,wherein the computer program product determines relevance by comparing the first set of metadata tags and the second set of metadata tags,wherein the computer program product determines relevance by calculating a numerical value based upon comparing the first set of metadata tags to the second set of metadata tags to obtain a matching score for the secondary information content, andwherein the primary information content and the secondary information content each have a plurality of tags associated therewith, and the matching score for the secondary information content is calculated in accordance with a total numerical value for matches between the tags associated with the secondary information content and the tags associated with the primary information content.
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Accused Products
Abstract
A content management and delivery system that works with a publisher website to deliver access to advertising content within Microsites relevant to content accessed by the user on the publisher website. The system includes a computer program product for determining relevance of the advertising content with regard to a selected item of editorial content, and for creating a link to the advertising content in accordance with the relevance thereof. The computer program product ensures that when a user navigates to the advertising content using the link, the user is not caused to exit from a publisher environment.
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Citations
23 Claims
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1. A system arranged to deliver access to secondary information content based upon selection of primary information by a user, the system comprising:
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a communication port for communicating with a publisher website; at least one microsite embedded in the system, the microsite having the secondary information content, wherein the secondary information content is classified according to a predetermined taxonomy map; identifier information associated with primary information accessible through a publisher website that communicates with the system via the communication port, the identifier information including a unique identifier and classification information according to a predetermined taxonomy; a computer program product adapted to receive the identifier information associated with the primary information upon selection of the primary information by a user on a publisher website, wherein the computer program product determines relevance of the secondary information content with regard to the selected item of primary information content, creates a link to the secondary information content if the determined relevance meets or exceeds a predetermined threshold relevance, and communicates the link through the communication port to the publisher website; a first memory section for storing the identifier information associated with the primary information, the identifier information comprising a first set of metadata tags associated with the primary information; and
a second memory section for housing the secondary information content, the secondary information content having a second set of metadata tags associated therewith,wherein the computer program product determines relevance by comparing the first set of metadata tags and the second set of metadata tags, wherein the computer program product determines relevance by calculating a numerical value based upon comparing the first set of metadata tags to the second set of metadata tags to obtain a matching score for the secondary information content, and wherein the primary information content and the secondary information content each have a plurality of tags associated therewith, and the matching score for the secondary information content is calculated in accordance with a total numerical value for matches between the tags associated with the secondary information content and the tags associated with the primary information content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for linking secondary content to related primary content in a web-based system, comprising the steps of:
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a communication port for communicating with a publisher website; constructing a taxonomy map for primary information content and secondary information content; assigning at least one tag to each item of primary information content in accordance with the taxonomy map; assigning at least one tag to each item of secondary information content in accordance with the taxonomy map; at least one microsite embedded in the system, the microsite having the secondary information content, wherein the secondary information content is classified according to the taxonomy map performing a comparison of tags corresponding to a selected item of primary information content and tags corresponding to secondary information content; evaluating the comparison against a predetermined threshold; providing a link to an item of secondary information content adjacent the selected item of primary information if the comparison meets or exceeds the predetermined threshold; displaying the selected item of primary information content in accordance with input from a user; and displaying a plurality of links adjacent the selected item of primary information wherein the plurality of links are displayed subject to a specified maximum number of links, wherein the result of said comparison is a matching score for the item of secondary information content, and said predetermined threshold is a matching score that corresponds to relative positions on the taxonomy map for the item of primary information content and the item of secondary information content, and wherein the matching score is determined by an algorithm that evaluates the tag for the primary information content against one or more tags for the secondary information content and determines the matching score by deducting a predetermined value for incomplete tag matches or missing tags. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification