System and method for providing on-line advertising and information

• US 7,606,926 B1
• Filed: 11/12/2004
• Issued: 10/20/2009
• Est. Priority Date: 10/22/1999
• Status: Expired due to Fees

• Current Assignee: Cisco Systems, Inc.
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Toteda, Steve, Fandrianto, Jan, Chen, Michael C.
• Primary Examiner(s): Mesfin; Yemane
• Application Number:
  US10/987,030
• Time in Patent Office: 1,803 Days
• Field of Search: 709/203, 709/233, 709/206, 709/227, 709/226, 379/114.13, 379/67.1, 705/14
• US Class Current: 709/231
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 15/56 for VoIP communications
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2215/202 VoIP; Packet switched telephony
• CPC Class Codes: H04M 2215/22 Bandwidth or usage-sensitve billing
• CPC Class Codes: H04M 3/42017 Customized ring-back tones
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 7/006 Networks other than PSTN/ISDN providing telephone service, e.g. Voice over Internet Protocol (VoIP) , including next generation networks with a packet-switched transport layer H04L65/00 takes precedence; aspects not specific to the type of network H04M3/00; special services in those networks H04M3/42

Abstract

A system and method are disclosed in which an initiating caller using a station connected to a data network receives advertisement information while waiting for a call to complete between the station and the receiving party. The station connects with a server that can access a database storing a plurality of advertisement information. The station includes a user interface, which allows the caller to interact with the station, and a flow controller, which monitors the bandwidth available to receive information from the server system.

Claims

1. A method for providing information to a telephone, comprising:

identifying, by an advertising module of a server, stored advertisement information to send from an advertisement database to a first telephone, the stored advertisement information stored as audio information;

initiating establishment of a voice communication channel between the first telephone and a second telephone, communicating the information to the first telephone in response to initiating the establishment of the voice communication channel, allowing a user of the first telephone to send a user request for additional stored advertisement information, and determining if the user has sent the user request for additional stored advertisement information;

if the user request for additional stored advertisement information has been received;

connecting, by the server, the first telephone to the advertising module;

providing, by a memory manager stored on a memory of the first telephone, a memory status to identify the additional stored advertisement information;

communicating the additional stored advertisement information from the database to the first telephone, and connecting the first telephone to the second telephone to establish the voice communication channel after communicating the additional stored advertisement information;

if the user request for additional stored advertisement information has not been received, connecting the first telephone to the second telephone to establish the voice communication channel; and

while supporting the voice communication channel, communicating the additional stored advertisement information to be stored on the memory of the first telephone;

via a flow controller, controlling flow of the additional stored advertisement information by continually monitoring whether bandwidth is available to support the additional stored advertisement information, the flow controlled by;

determining an amount of bandwidth required to support the voice communication channel between the first telephone and the second telephone, determining a connection rate between the first telephone and the server, calculating an available bandwidth in accordance with the amount of bandwidth required to support the voice communication channel and the connection rate, and signaling the advertisement module, by the flow controller, to halt communication of the additional stored advertisement information to the first telephone if the available bandwidth is not sufficient to support the communication.

2. The method of claim 1, wherein identifying stored advertisement information to send from the advertisement database to the first telephone further comprises:

receiving user information from the first telephone, the user information describing a user corresponding to the first telephone;

establishing a consumer profile corresponding to the user information, the established consumer profile being of a plurality of consumer profiles, the body of stored advertisement information categorized according to the plurality of consumer profiles; and

identifying the stored advertisement information in accordance with the established consumer profile.

3. The method of claim 1, wherein identifying stored advertisement information to send from the advertisement database to the first telephone further comprises:

receiving a category selection from the first telephone, the received category selection being of a plurality of category selections, the body of stored advertisement information categorized according to the plurality of category selections; and

identifying the stored advertisement information in accordance with the received category selection.

4. The method of claim 3, wherein the plurality of category selections comprise at least one of the following:

a plurality of goods or services categories, a plurality of radio station categories, and a plurality of accounting categories.

5. The method of claim 1, further comprising:

determining whether the first telephone correctly received the stored advertisement information; and

communicating the stored advertisement information to the first telephone again if the first telephone did not correctly receive the stored advertisement information.

6. A system for providing information to a telephone, comprising:

a database operable to store a body of audio information; and

a server comprising a processing unit and a memory, the server coupled to the database and operable to;

identify, by an advertising module of a server, stored advertisement information to send from an advertisement database to a first telephone, the stored advertisement information stored as audio information;

initiate establishment of a voice communication channel between the first telephone and a second telephone, communicate the information to the first telephone in response to initiating the establishment of the voice communication channel, allow a user of the first telephone to send a user request for additional stored advertisement information, and determine if the user has sent the user request for additional stored advertisement information;

if the user request for additional information has been received;

connect the first telephone to the advertising module;

provide, by a memory manager stored on a memory of the first telephone, a memory status to identify the additional stored advertisement information;

communicate the additional stored advertisement information from the database to the first telephone, and connect the first telephone to the second telephone to establish the voice communication channel after communicating the additional stored advertisement information;

if the user request for additional information has not been received, connect the first telephone to the second telephone to establish the voice communication channel; and

while supporting the voice communication channel, communicate the additional stored advertisement information to be stored on the memory of the first telephone;

via a flow controller, controlling flow of the additional stored advertisement information by continually monitoring whether bandwidth is available to support the additional stored advertisement information, the flow controlled by;

determining an amount of bandwidth required to support the voice communication channel between the first telephone and the second telephone, determining a connection rate between the first telephone and the server, calculating an available bandwidth in accordance with the amount of bandwidth required to support the voice communication channel and the connection rate, and signaling the advertisement module, by the flow controller, to halt communication of the additional stored advertisement information to the first telephone if the available bandwidth is not sufficient to support the communication.

7. The system of claim 6, the server further operable to identify stored advertisement information to send from the database to the first telephone by:

receiving user information from the first telephone, the user information describing a user corresponding to the first telephone;

establishing a consumer profile corresponding to the user information, the established consumer profile being of a plurality of consumer profiles, the body of stored advertisement information categorized according to the plurality of consumer profiles; and

identifying the stored advertisement information in accordance with the established consumer profile.

8. The system of claim 6, the server further operable to identify stored advertisement information to send from the database to the first telephone by:

receiving a category selection from the first telephone, the received category selection being of a plurality of category selections, the body of stored advertisement information categorized according to the plurality of category selections; and

identifying the stored advertisement information in accordance with the received category selection.

9. The system of claim 8, wherein the plurality of category selections comprise at least one of the following:

a plurality of goods or services categories, a plurality of radio station categories, and a plurality of accounting categories.

10. The system of claim 6, the server further operable to:

determine whether the first telephone correctly received the stored advertisement information; and

communicate the stored advertisement information to the first telephone again if the first telephone did not correctly receive the stored advertisement information.

11. One or more computer readable storage media storing computer executable code for providing stored advertisement information to a telephone, the code operable to:

identify, by an advertising module of a server, stored advertisement information to send from an advertisement database to a first telephone, the stored advertisement information stored as audio information;

initiate establishment of a voice communication channel between the first telephone and a second telephone, communicate the information to the first telephone in response to initiating the establishment of the voice communication channel, allow a user of the first telephone to send a user request for additional stored advertisement information, and determine if the user has sent the user request for additional stored advertisement information;

if the user request for additional information has been received;

connect, by the server, the first telephone to the advertising module;

provide, by a memory manager stored on a memory of the first telephone, a memory status to identify the additional stored advertisement information;

communicate the additional stored advertisement information from the database to the first telephone, and connect the first telephone to the second telephone to establish the voice communication channel after communicating the additional stored advertisement information;

if the user request for additional information has not been received, connect the first telephone to the second telephone to establish the voice communication channel; and

while supporting the voice communication channel, communicate the additional stored advertisement information to be stored on the memory of the first telephone;

via a flow controller, controlling flow of the additional stored advertisement information by continually monitoring whether bandwidth is available to support the additional stored advertisement information, the flow controlled by;

determining an amount of bandwidth required to support the voice communication channel between the first telephone and the second telephone, determining a connection rate between the first telephone and the server, calculating an available bandwidth in accordance with the amount of bandwidth required to support the voice communication channel and the connection rate, and signaling the advertisement module, by the flow controller, to halt communication of the additional stored advertisement information to the first telephone if the available bandwidth is not sufficient to support the communication.

12. The media of claim 11, further operable to identify stored advertisement information to send from the database to the first telephone by:

receiving user information from the first telephone, the user information describing a user corresponding to the first telephone;

establishing a consumer profile corresponding to the user information, the established consumer profile being of a plurality of consumer profiles, the body of stored advertisement information categorized according to the plurality of consumer profiles; and

identifying the stored advertisement information in accordance with the established consumer profile.

13. The media of claim 11, further operable to identify stored advertisement information to send from the database to the first telephone by:

receiving a category selection from the first telephone, the received category selection being of a plurality of category selections, the body of stored advertisement information categorized according to the plurality of category selections; and

identifying the stored advertisement information in accordance with the received category selection.

14. The media of claim 13, wherein the plurality of category selections comprise at least one of the following:

a plurality of goods or services categories, a plurality of radio station categories, and a plurality of accounting categories.

15. The media of claim 11, further operable to:

determine whether the first telephone correctly received the stored advertisement information; and

communicate the stored advertisement information to the first telephone again if the first telephone did not correctly receive the stored advertisement information.