System and method for monitoring and analyzing internet traffic
First Claim
1. A computer-implemented method, comprising:
- receiving at a server from a client device a report request for a report related to web site traffic;
in response to the report request, sending from the server web site traffic data and application code to the client device, the application code comprising instructions that cause the client device to;
generate a report to display the web site traffic data;
time the display of the web site traffic data;
periodically request updated web site traffic data according to the time of the display; and
update the report with the updated web site traffic data; and
sending from the server to the client device the updated web site traffic data in response to the request for updated web site traffic data,wherein the web site traffic data and the updated web site traffic data generated at the server each are an image map defining a plurality of hyperlink areas and graphically depicting web site traffic parameter data, andwherein the application code further comprises instructions that cause the client device to generate, in response to a selection of one of the hyperlink areas, a web site traffic parameter data request corresponding to the graphical depiction of the web site traffic parameter data in the selected hyperlink area.
4 Assignments
0 Petitions
Accused Products
Abstract
A system and method for monitoring and analyzing Internet traffic is provided that is efficient, completely automated, and fast enough to handle the busiest websites on the Internet, processing data many times faster than existing systems. The system and method of the present invention processes data by reading log files produced by web servers, or by interfacing with the web server in real time, processing the data as it occurs. The system and method of the present invention can be applied to one website or thousands of websites, whether they reside on one server or multiple servers. The multi-site and sub-reporting capabilities of the system and method of the present invention makes it applicable to servers containing thousands of websites and entire on-line communities. In one embodiment, the system and method of the present invention includes e-commerce analysis and reporting functionality, in which data from standard traffic logs is received and merged with data from e-commerce systems. The system and method of the present invention can produce reports showing detailed “return on investment” information, including identifying which banner ads, referrals, domains, etc. are producing specific dollars.
140 Citations
16 Claims
-
1. A computer-implemented method, comprising:
-
receiving at a server from a client device a report request for a report related to web site traffic; in response to the report request, sending from the server web site traffic data and application code to the client device, the application code comprising instructions that cause the client device to; generate a report to display the web site traffic data; time the display of the web site traffic data; periodically request updated web site traffic data according to the time of the display; and update the report with the updated web site traffic data; and sending from the server to the client device the updated web site traffic data in response to the request for updated web site traffic data, wherein the web site traffic data and the updated web site traffic data generated at the server each are an image map defining a plurality of hyperlink areas and graphically depicting web site traffic parameter data, and wherein the application code further comprises instructions that cause the client device to generate, in response to a selection of one of the hyperlink areas, a web site traffic parameter data request corresponding to the graphical depiction of the web site traffic parameter data in the selected hyperlink area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A system, comprising:
-
a data storage storing traffic information for a plurality of visitors to a web site; one or more server computers in data communication with the data storage, the one or more server computers including application code and a reporting engine, wherein; the application code comprises instructions that cause a client device to; generate a report to display web site traffic data; time the display of the web site traffic data; periodically request updated web site traffic data according to the time of the display; and update the report with the updated web site traffic data; and the reporting engine is configured to generate the web site traffic data and the updated web site traffic data, wherein the web site traffic data and the updated web site traffic data each are an image map defining a plurality of hyperlink areas and graphically depicting web site traffic parameter data, and wherein the application code further comprises instructions that cause the client device to generate, in response to a selection of one of the hyperlink areas, a web site traffic parameter data request corresponding to the graphical depiction of the web site traffic parameter data in the selected hyperlink area. - View Dependent Claims (11, 12, 13, 14, 15, 16)
-
Specification