System and method for editing existing footage to generate and distribute advertising content to retail locations

• US 7,613,630 B2
• Filed: 06/12/2004
• Issued: 11/03/2009
• Est. Priority Date: 10/17/2002
• Status: Expired due to Fees

• Current Assignee: NExT-e Solutions, Inc.
• Original Assignee: Automated Media Services, Inc.
• Inventors: Amadio, Martin A., Kirshenbaum, Stanley, Wolinsky, Robert I., Goldring, Peter G.
• Primary Examiner(s): Garg; Yogesh C
• Application Number:
  US10/866,517
• Publication Number:
  US 20050060362A1
• Time in Patent Office: 1,970 Days
• Field of Search: 705/14, 705/26, 705/37, 705/1, 705/27, 725/14, 725/32, 725/36, 725/110, 725/42, 348/584, 375/240.01, 345/790
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for displaying content at a business establishment. The system includes a local network in communication with a content delivery system. The local network includes an electronic device, a communication channel, and one or more electronic displays located in relation to one or more products being sold by the business establishment. The electronic device is operable to distribute content derived from existing footage received from the content delivery system in accordance with a playlist identifying the content to be displayed at the business establishment.

Claims

1. A method for distributing content for display at a business establishment, comprising:

establishing a playlist defining a sequence of video clips to be played by at least one electronic display;

editing video footage not originally produced as an advertisement utilizing a video editing system, said editing including;

providing the video footage not originally produced as an advertisement;

modifying content of at least one frame of the video footage to include an image of a product in the at least one frame; and

generating a first advertisement video clip including the edited video footage with the product image edited into the modified at least one frame of the video footage not originally produced as an advertisement, said editing and generating being performed prior to inserting an identifier that references the first advertisement video clip into the playlist;

receiving at least one second advertisement video clip different from the first advertisement video clip at a content delivery system;

inserting, by the content delivery system, identifiers that reference respective first and second advertisement video clips into the playlist; and

distributing, by the content delivery system, the first and second advertisement video clips to at least one electronic display in accordance with the playlist identifying the advertisement video clips to be displayed at the business establishment.

2. The method according to claim 1, further comprising managing the playlist in response to receiving an updated playlist.

3. The method according to claim 1, further comprising displaying the first advertisement video clip in relation to the product being displayed for purchase at the business establishment.

4. The method according to claim 3, further comprising displaying the first advertisement video clip on an electronic display connected to a fixture supporting products at the business establishment.

5. The method according to claim 1, wherein generating a first advertisement video clip includes generating a first video clip having a length of 15 seconds or less, and wherein distributing the video clip includes distributing the first advertisement video clip to a retail store.

6. The method according to claim 1, further comprising displaying the first advertisement video clip including the image of the product near the product being displayed for purchase at the business location.

7. The method according to claim 6, further comprising positioning an electronic display near the product being displayed for purchase at the business location prior to displaying the first advertisement video clip.

8. The method according to claim 7, wherein positioning the electronic display includes positioning the electronic display within six feet of the product.

9. The method according to claim 1, further comprising accessing an identifier of the at least one electronic display in the playlist.

10. The method according to claim 1, further comprising accessing an identifier of the product that is displayed in the first advertisement video clip.

11. The method according to claim 1, wherein modifying the content of the at least one frame of the video footage includes positioning the product image over another object being the same size or smaller as originally displayed in the video footage, thereby producing edited video footage that displays the product image and not the other object.

12. The method according to claim 11, wherein positioning the product image over another object includes positioning the product image over the object the entire time the object would be displayed during the first video clip.

13. The method according to claim 12, wherein positioning the product image over the object includes moving the product image to maintain overlaying the product image over the object.

14. The method according to claim 1, where the first and second advertisement video clips are the same length.