Methods, systems, and computer program products for providing advertising and/or information services over mobile ad hoc cooperative networks using electronic billboards and related devices
First Claim
1. A method of operating an electronic billboard, the method comprising:
- detecting a mobile electronic device within a predetermined distance of the electronic billboard;
establishing an ad hoc wireless connection with the mobile electronic device;
receiving information about a user of the mobile electronic device and/or about current operating parameters of the mobile electronic device from the mobile electronic device over the ad hoc wireless connection;
transmitting location-specific data that is associated with a geographic location of the electronic billboard to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information from the mobile electronic device, wherein the location-specific data comprises content that is based on the information received from the mobile electronic device, and wherein transmitting the location-specific data comprises transmitting targeted advertising content to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information; and
updating displayed location-specific data on the electronic billboard responsive to receiving the information from the mobile electronic device.
4 Assignments
0 Petitions
Accused Products
Abstract
A method of operating an electronic billboard includes detecting a mobile electronic device within a predetermined distance of the electronic billboard, establishing an ad hoc wireless connection with the mobile electronic device, and transmitting location-specific data to the mobile electronic device over the ad hoc wireless connection. The location-specific data is associated with a geographic location of the electronic billboard. For example, the location-specific data may include advertising content, traffic and/or construction conditions, emergency information, and/or tourism information associated with the geographic location of the electronic billboard. Related methods, devices, and computer program products are also discussed.
93 Citations
16 Claims
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1. A method of operating an electronic billboard, the method comprising:
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detecting a mobile electronic device within a predetermined distance of the electronic billboard; establishing an ad hoc wireless connection with the mobile electronic device; receiving information about a user of the mobile electronic device and/or about current operating parameters of the mobile electronic device from the mobile electronic device over the ad hoc wireless connection; transmitting location-specific data that is associated with a geographic location of the electronic billboard to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information from the mobile electronic device, wherein the location-specific data comprises content that is based on the information received from the mobile electronic device, and wherein transmitting the location-specific data comprises transmitting targeted advertising content to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information; and updating displayed location-specific data on the electronic billboard responsive to receiving the information from the mobile electronic device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of operating a mobile electronic device, the method comprising:
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detecting an electronic billboard within a predetermined distance of the mobile electronic device; establishing an ad hoc wireless connection with the electronic billboard; transmitting information about a user of the mobile electronic device and/or about current operating parameters of the mobile electronic device to the electronic billboard over the ad hoc wireless connection; receiving location-specific data that is associated with a geographic location of the electronic billboard from the electronic billboard over the ad hoc wireless connection responsive to transmitting the information to the electronic billboard, wherein the location-specific data comprises content that is based on the information transmitted to the electronic billboard; and displaying the location-specific data by integrating the location-specific data with currently-displayed content, wherein the location-specific data comprises location-specific advertising data, wherein the currently-displayed content comprises video content including other advertising data integrated therein that is tagged with metadata indicating that the other advertising data is replaceable, and wherein integrating the location-specific data comprises; identifying the other advertising data in the currently-displayed video content as being replaceable based on the metadata responsive to receiving the location-specific advertising data; and replacing the other advertising data in the currently-displayed video content with the location-specific advertising data responsive to identifying the other advertising data such that the location-specific advertising data is integrated in the currently-displayed video content. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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Specification