Detecting and measuring exposure to media content items
DCFirst Claim
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1. A system for detecting user exposure to media items, comprising:
- a server, for receiving a plurality of reference media items from at least one media receiver;
at least one stream collection server, for receiving a representation of at least one target media item from at least one client device;
a stream store, coupled to the server and to the at least one stream collection server, for storing a representation of at least a subset of the received reference media items and for storing a representation of the at least one target media item;
a correlator server, coupled to the stream store, for identifying one of the reference media items as corresponding to the target media item;
an output device, coupled to the correlator server, for generating output signaling user exposure to the identified reference media item; and
a location tracking server for detecting a location for the client device;
wherein the correlator server correlates the detected location with a location of at least one geographically identifiable sponsor of a reference media item.
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Abstract
User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media items to detect user exposure to the reference items. Purchase behavior following exposure to selected media content items can be detected and tracked as well, so as to gauge effectiveness of media items such as advertisements.
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Citations
16 Claims
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1. A system for detecting user exposure to media items, comprising:
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a server, for receiving a plurality of reference media items from at least one media receiver; at least one stream collection server, for receiving a representation of at least one target media item from at least one client device; a stream store, coupled to the server and to the at least one stream collection server, for storing a representation of at least a subset of the received reference media items and for storing a representation of the at least one target media item; a correlator server, coupled to the stream store, for identifying one of the reference media items as corresponding to the target media item; an output device, coupled to the correlator server, for generating output signaling user exposure to the identified reference media item; and a location tracking server for detecting a location for the client device; wherein the correlator server correlates the detected location with a location of at least one geographically identifiable sponsor of a reference media item. - View Dependent Claims (2)
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3. A system for detecting user exposure to media items, comprising:
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a server, for receiving a plurality of reference media items from at least one media receiver; at least one stream collection server, for receiving a representation of at least one target media item from at least one client device; a stream store, coupled to the server and to the at least one stream collection server, for storing a representation of at least a subset of the received reference media items and for storing a representation of the at least one target media item; a correlator server, coupled to the stream store, for identifying one of the reference media items as corresponding to the target media item; and an output device, coupled to the correlator server, for generating output signaling user exposure to the identified reference media item; wherein the plurality of reference media items comprises at least one broadcast, and wherein the representation of at least one target media item indicates user exposure at a time other than the time of the broadcast.
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4. A system for detecting user exposure to media items, comprising:
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a server, for receiving a plurality of reference media items from at least one media receiver; at least one stream collection server, for receiving a representation of at least one target media item from at least one client device; a stream store, coupled to the server and to the at least one stream collection server, for storing a representation of at least a subset of the received reference media items and for storing a representation of the at least one target media item; a correlator server, coupled to the stream store, for identifying one of the reference media items as corresponding to the target media item; an output device, coupled to the correlator server, for generating output signaling user exposure to the identified reference media item; and a purchasing tracking server, for receiving consumer purchasing information; wherein the output device generates a report correlating user purchasing information with user exposure to the identified reference media item. - View Dependent Claims (5)
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6. A system for detecting user exposure to media items, comprising:
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a server, for receiving a plurality of reference media items from at least one media receiver; a plurality of stream collection servers for receiving a representation of at least one target media item from at least one client device; a stream store, coupled to the server and to the stream collection servers, for storing a representation of at least a subset of the received reference media items and for storing a representation of the at least one target media item; a correlator server, coupled to the stream store, for identifying one of the reference media items as corresponding to the target media item; an output device, coupled to the correlator server, for generating output signaling user exposure to the identified reference media item; and a stream collection server selector, for selecting, based on at least one of load and geographic proximity to the client device, one of the plurality of data signature stream collection servers to receive the representation of at least one target media item.
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7. A method for detecting user exposure to media items, comprising:
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receiving a plurality of reference media items from at least one media source; for at least one client device; selecting, based on at least one of load and geographic proximity to the client device, one of a plurality of data signature stream collection servers; and at the selected data signature stream collection server, receiving, from the client device; a representation of at least one target media item; and an indication as to whether the client device is in the physical possession of a person at a time of exposure to the target media item; and responsive to an indication that the client device is in the physical possession of a person at the time of exposure to the target media item; identifying one of the reference media items as corresponding to the target media item; and generating output signaling user exposure to the identified reference media item. - View Dependent Claims (8, 9, 10, 11)
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12. A system for detecting user exposure to media items, comprising:
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a server, for receiving a plurality of reference media items from at least one media receiver; at least one stream collection server, for, receiving, from at least one client device; a representation of at least one target media item from at least one client device; an indication as to whether the client device is in the physical possession of a person at a time of exposure to the target media item; and a stream store, coupled to the server and to the at least one stream collection server, for; storing a representation of at least a subset of the received reference media items; and responsive to an indication that the client device is in the physical possession of a person at the time of exposure to the target media item, storing a representation of the target media item; a correlator server, coupled to the stream store, for, for each stored representation of a target media item, identifying one of the reference media items as corresponding to the target media item; and an output device, coupled to the correlator server, for, for each identified reference media item, generating output signaling user exposure to the identified reference media item. - View Dependent Claims (13, 14, 15, 16)
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Specification