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Detecting and measuring exposure to media content items

DC
  • US 7,623,823 B2
  • Filed: 08/30/2005
  • Issued: 11/24/2009
  • Est. Priority Date: 08/31/2004
  • Status: Active Grant
First Claim
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1. A system for detecting user exposure to media items, comprising:

  • a server, for receiving a plurality of reference media items from at least one media receiver;

    at least one stream collection server, for receiving a representation of at least one target media item from at least one client device;

    a stream store, coupled to the server and to the at least one stream collection server, for storing a representation of at least a subset of the received reference media items and for storing a representation of the at least one target media item;

    a correlator server, coupled to the stream store, for identifying one of the reference media items as corresponding to the target media item;

    an output device, coupled to the correlator server, for generating output signaling user exposure to the identified reference media item; and

    a location tracking server for detecting a location for the client device;

    wherein the correlator server correlates the detected location with a location of at least one geographically identifiable sponsor of a reference media item.

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