Providing directed content to anonymous customers
First Claim
Patent Images
1. A method performed by a computer system, the method comprising:
- reading, via a device of the computer system, a first tag associated with a first item that a customer has selected for purchasing, where the device includes a sensor located in a fixed position in a store in which the customer is located;
reading, via the device, a second tag associated with a second item substantially simultaneously with the reading the first tag;
selecting, by a processor of the computer system, the first item or the second item;
using, by the processor, the selected first item or second item for identifying content; and
presenting, by an output device of the computer system, the identified content to the customer in response to the reading, the content identifying a third item relating to the selected first item or second item.
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Accused Products
Abstract
A method includes electronically identifying a first item that a customer intends to purchase while the customer is shopping and electronically providing content to the customer in response to the identifying to entice the customer to purchase a second, different item.
31 Citations
20 Claims
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1. A method performed by a computer system, the method comprising:
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reading, via a device of the computer system, a first tag associated with a first item that a customer has selected for purchasing, where the device includes a sensor located in a fixed position in a store in which the customer is located; reading, via the device, a second tag associated with a second item substantially simultaneously with the reading the first tag; selecting, by a processor of the computer system, the first item or the second item; using, by the processor, the selected first item or second item for identifying content; and presenting, by an output device of the computer system, the identified content to the customer in response to the reading, the content identifying a third item relating to the selected first item or second item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
one or more devices comprising; means for reading a first tag associated with a first item that a customer has selected for purchasing, where the means for reading the first tag include a sensor located in a fixed position in a store in which the customer is located; means for reading a second tag associated with a second item substantially simultaneously with the reading the first tag; means for selecting the first item or the second item; means for using the selected first item or second item for identifying content; and means for presenting the identified content to the customer in response to the reading, the content identifying a third item relating to the selected first item or second item. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
Specification