Rhetorical content management system and methods

• US 7,627,607 B2
• Filed: 08/02/2006
• Issued: 12/01/2009
• Est. Priority Date: 08/06/2003
• Status: Expired due to Fees

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Cobb, John Neil, Lee, Yeow Loong
• Primary Examiner(s): Wong; Don
• Assistant Examiner(s): DANG, THANH HA T
• Application Number:
  US11/498,219
• Publication Number:
  US 20070033207A1
• Time in Patent Office: 1,217 Days
• Field of Search: 707/100, 707/1, 707/3, 707/10, 707/104.1
• US Class Current: 1/1
• CPC Class Codes: G06F 16/289 Object oriented databases
• CPC Class Codes: G06F 16/3329 Natural language query formulation or dialogue systems
• CPC Class Codes: Y10S 707/917 Text
• CPC Class Codes: Y10S 707/99931 Database or file accessing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

A system and method of managing content are disclosed. In a particular embodiment, the method of managing content includes receiving a request from a content application for content associated with a content subject and selectively retrieving a plurality of fields of a record stored at a database. The record is associated with the content subject. Each of the plurality of fields includes a content segment. Further, the method includes converting each content segment to a first format associated with a first content application. The first content application includes at least one of the content segments with content having a first technical level. The method also includes converting each content segment to a second format associated with a second content application. The second content application includes at least one of the content segments with content having a second technical level greater in technical specificity than the first technical level.

Claims

1. A computer-implemented method of managing content, the computer-implemented method comprising:

receiving a request from a content application for content associated with a content subject;

selectively retrieving a plurality of fields of a record stored at a database, wherein the record is associated with the content subject, wherein each field of the plurality of fields includes a content segment, and wherein the content segment includes a grammatical syntax element;

converting the content segment of each field to a first format associated with a first content application, wherein the first content application includes at least a first content segment with content having a first technical level;

converting the content segment of each field to a second format associated with a second content application, wherein the second content application includes at least a second content segment with content having a second technical level that is greater in technical specificity than the first technical level; and

creating an electronically distributable document comprising grammatically correct sentences based on the first format and the second format.

2. The computer-implemented method of claim 1, further comprising:

providing the content segment of each field to the first content application, wherein the first content application constructs content related to the content subject using the first format and at least one of the first content segment or the second content segment; and

providing the content segment of each field to the second content application, wherein the second content application constructs content related to the content subject using the second format and at least one of the first content segment or the second content segment.

3. The computer-implemented method of claim 1, wherein the first content application integrates the grammatical syntax elements into at least one sentence.

4. The computer-implemented method of claim 3, wherein:

the content segment of each field includes a product name, a product class and a product description;

the record stored at the database includes a first sentence that includes the product name and the product class, a second sentence that includes the product name and product description, a third sentence that includes the product name and a corresponding content segment, or any combination thereof.

5. The computer-implemented method of claim 1, wherein:

the first content application includes the content segment with content related to a first marketing brand; and

the second content application includes the content segment with content related to a second marketing brand.

6. A content management system, comprising:

a content server comprising a processor and a tangible computer readable storage medium storing operational instructions that, when executed by the processor cause the content server to selectively retrieve at least one content segment of a plurality of content segments stored at a database accessible to the content server, wherein the database includes a plurality of records, and wherein at least one record of the plurality of records includes a plurality of fields storing a plurality of grammatical syntax elements associated with a content subject;

wherein the content server is configured to convert the at least one content segment to a first format and to provide a first data file that includes the at least one content segment to a first content application, wherein the first content application includes the content segment with content having a first technical level;

wherein the content server is configured to convert the at least one content segment to a second format and to provide a second data file that includes the at least one content segment to a second content application, wherein the second content application includes the content segment with content having a second technical level that is greater in technical specificity than the first technical level; and

wherein the content server is configured to create an electronically distributable document comprising grammatically correct sentences based on the first format and the second format.

7. The content management system of claim 6, wherein each of the plurality of grammatical syntax elements has a rhetorical structure to facilitate selective assembly into at least one sentence.

8. The content management system of claim 7, wherein the at least one content segment includes a plurality of sentences derived from the plurality of grammatical syntax elements.

9. The content management system of claim 6, wherein the content server is coupled to the database.

10. The content management system of claim 6, wherein the content server includes the database.

11. A method of managing content, the method comprising:

requesting at least one content segment associated with a content subject from a content server;

receiving at least one grammatical syntax element from the content server, wherein the content server selectively retrieves the at least one grammatical syntax element from a plurality of grammatical syntax elements stored at a database;

constructing a first content related to the content subject, the first content including the at least one grammatical syntax element and a first marketing brand;

constructing a second content related to the content subject, the second content including the at least one grammatical syntax element and a second marketing brand;

delivering the first content to the first content application and the second content to the second content application over the distributed network via a gateway application;

integrating the at least one grammatical syntax element into at least one sentence; and

producing an electronically distributable document that includes the at least one sentence.

12. The method of claim 11, further comprising receiving a request at the first content application via a distributed network for the at least one content segment associated with the content subject.

13. The method of claim 11, further comprising selectively using the at least one grammatical syntax element to construct the first content and the second content.

14. The method of claim 13, wherein the first content application provides the first content in a document, a flash file, a portable document file (PDF), an electronic file, a web page, or any combination thereof.

15. The method of claim 14, wherein the first content application is a proposal builder or an e-brochure builder.

16. A content management system, comprising:

an application server device comprising a processor and a tangible computer readable storage medium comprising operational instructions that, when executed by the processor cause the application server device to communicate with a distributed network to receive requests associated with a content subject from a first content application and a second content application;

wherein the application server device is configured to send requests to a content server for content segments associated with the content subject;

wherein the application server device is configured to communicate with the content server to receive a tag-segmented data file, the tag-segmented data file including a plurality of content segments associated with the content subject;

wherein the application server device is configured to selectively construct first content relating to the content subject, the first content including at least one of the plurality of content segments and a first marketing brand;

wherein the application server device is configured to selectively construct second content relating to the content subject, the second content including at least one of the plurality of content segments and a second marketing brand;

wherein the application server device is configured to deliver the first content to the first content application and the second content to the second content application over the distributed network via a gateway application; and

wherein the first content and the second content are used to create an electronically distributable document having at least one sentence.

17. The system of claim 16, wherein the tag-segmented data file is an extensible markup language (XML) file.

18. The system of claim 16, wherein the first content and the second content are constructed using an extensible markup language (XML) parser.

19. The system of claim 16, wherein the gateway application is a product profiler system and wherein the plurality of content segments includes a product name, a product description, a product comparison statement, a product class, a product differentiator, or any combination thereof.

20. The system of claim 16, wherein the first content and the second content are constructed in accordance with an extensible stylesheet language (XSL) file.