Personalized internet interaction by adapting a page format to a user record
First Claim
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1. A method of a user interacting with an Internet site managed by a first entity, comprising:
- (a) receiving at the site, from a user of a remote computer connected to the Internet, a request for an Internet page;
(b) receiving at the site, a predefined site-independent user profile record of the user transmitting the request, provided by a second entity not associated with the first entity;
(c) obtaining, responsive to the request, information content of the Internet page;
(d) selecting through an atmosphere server associated with the site a trait defining characteristics for a display format of an Internet page to the user that is a complement to at least one attribute of the user profile record provided to the site and used by said atmosphere server; and
(e) responding of the site to the request, with a page presentation of the provided information content of the requested Internet page in a display format defined in accordance with the trait selected through the atmosphere server responsive to the user profile record.
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Abstract
A method of a user interacting with an Internet, comprising: tracking interactions of the user with an Internet; analyzing said tracked interactions to determine at least one aspect of a user'"'"'s interaction with the Internet; and modifying future interactions of said user with said Internet, responsive to said determined aspect, wherein said modified interactions comprise site-content related interactions with a plurality of unrelated sites. Preferably, the aspect is adapted in real-time to reflect changes in the tracked interactions.
167 Citations
34 Claims
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1. A method of a user interacting with an Internet site managed by a first entity, comprising:
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(a) receiving at the site, from a user of a remote computer connected to the Internet, a request for an Internet page; (b) receiving at the site, a predefined site-independent user profile record of the user transmitting the request, provided by a second entity not associated with the first entity; (c) obtaining, responsive to the request, information content of the Internet page; (d) selecting through an atmosphere server associated with the site a trait defining characteristics for a display format of an Internet page to the user that is a complement to at least one attribute of the user profile record provided to the site and used by said atmosphere server; and (e) responding of the site to the request, with a page presentation of the provided information content of the requested Internet page in a display format defined in accordance with the trait selected through the atmosphere server responsive to the user profile record. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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Specification