Method and system for tracking multiple information feeds on a communications network
First Claim
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1. A method for tracking syndicated information, comprising:
- sending a request from a network device with one or more processors to a server device with one or more processors for syndicated information including a unique syndicated information identifier, wherein the request includes a request for the network device to receive and consume the syndicated information in an anonymous manner without revealing identifying information for the network device to other network devices requesting the syndicate information;
receiving the requested syndicated information from the server on the network device, wherein the requested syndicated information includes a unique anonymous syndicated information source identifier, thereby allowing the unique anonymous syndicated identifier to connected the request and the network device in an anonymous manner;
tracking use of the requested syndicated information on the network device from the server using the unique anonymous syndicated information source identifier in an anonymous manner without revealing identifying information for the network device to other network devices requesting the syndicate information.
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Abstract
A method and system for tracking multiple information channels, the end-users of those channels, and the distribution partners utilizing those channels to re-syndicate the information on a communications network. The method and system may be used to collect and use information associated with syndicated information requests. The methods and system described herein may also provide the ability to personalize, customize, and target users of network devices via their requests for syndicated information including anonymous users.
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Citations
29 Claims
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1. A method for tracking syndicated information, comprising:
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sending a request from a network device with one or more processors to a server device with one or more processors for syndicated information including a unique syndicated information identifier, wherein the request includes a request for the network device to receive and consume the syndicated information in an anonymous manner without revealing identifying information for the network device to other network devices requesting the syndicate information; receiving the requested syndicated information from the server on the network device, wherein the requested syndicated information includes a unique anonymous syndicated information source identifier, thereby allowing the unique anonymous syndicated identifier to connected the request and the network device in an anonymous manner; tracking use of the requested syndicated information on the network device from the server using the unique anonymous syndicated information source identifier in an anonymous manner without revealing identifying information for the network device to other network devices requesting the syndicate information. - View Dependent Claims (2, 3, 4, 5)
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6. A method for tracking syndicated information, comprising:
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receiving a request on a server with one or more processors from a network device with one or more processors for syndicated information including a unique syndicated information source identifier, wherein the unique syndicated information identifier includes a request for the network device to receive and consume the syndicated information in an anonymous manner; collecting identifying information associated with the request from the network device on the server; storing the collected identifying information on the server, thereby allowing the identifying information to be connected to the request and the requesting network device in an anonymous manner without revealing identifying information for the network device to other network devices requesting the syndicate information; generating a unique anonymous syndicated information source identifier on the server for the network device in response to the request for syndicated information; and using the generated anonymous syndicated information source identifier on the server to deliver the requested syndicated information and to track behavior of the network device with respect to requesting and consuming requested syndicated information without revealing identifying information for the network device to other network devices requesting the syndicate information. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A syndicated information tracking system, comprising in combination:
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means for sending a request from a network device to a server for syndicated information including a unique syndicated information identifier, wherein the unique syndicated information identifier includes a unique syndication identifier, a source identifier and other identifying information including an Internet Protocol (IP) address, a hardware address for the network, or a device name for the network device and wherein the request includes a request for the network device to receive and consume the syndicated information in an anonymous manner without revealing identifying information for the network device to other network devices requesting the syndicate information; means for receiving the requested syndicated information from the server on the network device, wherein the requested syndicated information includes the unique syndicated information identifier, thereby allowing the unique syndicated identifier to be connected to the request and the requesting network device; means for tracking use of the requested syndicated information on the network device from the server using the unique syndicated information identifier. - View Dependent Claims (27, 28, 29)
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Specification