Interactive television program guide system for determining user values for demographic categories

• US 7,634,786 B2
• Filed: 08/20/2004
• Issued: 12/15/2009
• Est. Priority Date: 05/15/1998
• Status: Expired due to Term

• Current Assignee: Rovi Guides, Inc. (Adeia Inc.)
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Ellis, Michael D, Hassell, Joel G, Reynolds, Steven J, Knee, Robert A
• Primary Examiner(s): Kelley; Christopher
• Assistant Examiner(s): MENGESHA, MULUGETA A
• Application Number:
  US10/923,263
• Publication Number:
  US 20050155056A1
• Time in Patent Office: 1,943 Days
• Field of Search: 725/34, 725/35
• US Class Current: 725/35
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4662 characterized by learning algorithms
• CPC Class Codes: H04N 21/8106 involving special audio data, e.g. different tracks for different languages
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/163 by receiver means only
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

An interactive television program guide system for determining user input values for demographic categories is provided. The system includes user television equipment having a receiver for receiving program guide information for the interactive television program guide, a user input receiver for receiving user input from user interface, a microprocessor which utilizes the user input received to determine user values for demographic categories, and memory for storing the user values determined. In one illustrative use of the system for targeting advertisements the receiver also receives advertisements, where the advertisements have preselected values for specified demographic categories. The user television equipment, preferably using a microprocessor, compares the preselected values for the specified demographic categories associated with the advertisements with values of corresponding demographic categories stored in memory to determine which advertisements should be displayed.

Claims

1. A method for targeting advertisements to a user of an interactive television program guide based on a user demographic category value that represents a likelihood that the user fits within a demographic category, the method comprising:

receiving advertisements suitable for display by the interactive television program guide, wherein each advertisement is associated with a demographic criteria for at least one demographic category;

receiving a user input requesting activation of a function of the interactive television program guide for a program, wherein the user input is received by a user interface of the interactive television program guide;

determining a type of function of the interactive television program guide that was requested for the program;

determining a weight associated with the determined type of function, wherein each of a plurality of interactive television program guide function types are associated with a predetermined weight value;

determining a demographic category value associated with the program;

determining a user demographic category value for at least one demographic category based on the determined demographic category value adjusted by the determined weight;

comparing the determined user demographic category value with the demographic criteria associated with the received advertisements;

selecting advertisements for display if the determined user demographic category value meets the demographic criteria; and

displaying the selected advertisements in the interactive television program guide.

2. The method of claim 1 further comprising:

storing information concerning television channels necessary for determining the user demographic category value for the at least one demographic category; and

storing information concerning programs necessary for determining the user demographic category value for the at least one demographic category.

3. The method of claim 1, wherein the step of determining the user demographic category value for the at least one demographic category further comprises:

providing, for each television channel and program having a bearing on the at least one demographic category, a predetermined value indicative of how closely the user viewing the television channel or the program fits the demographic category.

4. The method of claim 1 further comprising providing default values for at least one of the demographic categories.

5. The method of claim 1, wherein the step of determining the user demographic category value for the at least one demographic category further comprises providing a period for the at least one demographic category.

6. The method of claim 1, wherein the step of determining the user demographic category value for the at least one demographic category further comprises applying a decay function to reset at least one of the user values for at least one of the demographic categories.

17. The method of claim 1, wherein the user activated function of the interactive television program guide relates to recording a program, tuning to a program, retrieving information about a program, or setting a reminder for a program.

7. A method for targeting advertisements to a user of an interactive television program guide based on a user demographic category value that represents a likelihood that the user fits within a demographic category, the method comprising:

receiving advertisements suitable for display by the interactive television program guide, wherein each advertisement is associated with a demographic criteria for at least one demographic category;

receiving user inputs requesting activation of at least one function of the interactive program guide associated with a program, wherein the user inputs are received by a user interface of the interactive television program guide;

determining a type of function of the interactive television program guide that was requested for the program;

adjusting the user demographic category value for at least one demographic category based on the type of function requested and a demographic category value associated with the program;

determining whether a predetermined number of user inputs associated with the program were received;

setting the user demographic category value to a default user demographic category value when the predetermined number of user inputs associated with the program was not received;

comparing the user demographic category value with the demographic criteria associated with the received advertisements, whereby the comparison selects advertisements for display if the user demographic category value meets the demographic criteria; and

displaying the selected advertisements in the interactive television program guide.

18. The method of claim 7, wherein the user activated function of the interactive television program guide relates to recording a program, tuning to a program, retrieving information about a program, or setting a reminder for a program.

8. A method for targeting advertisements to a user of an interactive television program guide based on a user demographic category value that represents a likelihood that the user fits within a demographic category, the method comprising:

receiving advertisements suitable for display by the interactive television program guide, wherein each advertisement is associated with a demographic criteria for at least one demographic category;

receiving user inputs requesting activation of a function of the interactive television program guide associated with a program, wherein the user inputs are received by a user interface of the interactive television program guide;

determining a type of function of the interactive television program guide that was requested for the program;

determining the user demographic category value for at least one demographic category by adjusting a previous user demographic category value based on the type of function requested and a demographic category value associated with the program;

adjusting the user demographic category value towards a predetermined user demographic category value at a regular interval using a decay function;

comparing the user demographic category value with the demographic criteria associated with the received advertisements, whereby the comparison selects advertisements for display if the user demographic category value meets the demographic criteria;

displaying the selected advertisements in the interactive television program guide.

19. The method of claim 8, wherein the user activated function of the interactive television program guide relates to recording a program, tuning to a program, retrieving information about a program, or setting a reminder for a program.

9. A system in which an interactive television program guide capable of displaying targeted advertisements to a user of the guide, wherein the displayed targeted advertisements are based on a user demographic category value that represents a likelihood that the user fits within a demographic category, is implemented, the system comprising:

a display; and

a user television equipment, wherein the user television equipment is configured to;

receive advertisements suitable for display by the interactive television program guide, wherein each advertisement is associated with a demographic criteria for at least one demographic category;

receive a user input requesting activation of a function of the interactive television program guide for a program, wherein the user input is received by a user interface of the interactive television program guide;

determine a type of function of the interactive television program guide that was requested for the program;

determine a weight associated with the determined type of function, wherein each of a plurality of interactive television program guide function types are associated with a predetermined weight value;

determine a demographic category value associated with the program;

determine a user demographic category value for at least one demographic category based on the determined demographic category value adjusted by the determined weight;

compare the determined user demographic category value with the demographic criteria associated with the received advertisements;

select advertisements for display if the determined user demographic category value meets the demographic criteria; and

display, on the display, the selected advertisements in the interactive television program guide.

10. The system of claim 9, wherein the user television equipment is further configured to:

store information concerning television channels necessary for determining the user demographic category value for the at least one demographic category; and

store information concerning programs necessary for determining the user demographic category value for the at least one demographic category.

11. The system of claim 9, wherein the user television equipment, when configured to determine the user demographic category value for the at least one demographic category, is further configured to:

provide, for each television channel and program having a bearing on the at least one demographic category, a predetermined value indicative of how closely the user viewing the television channel or the program fits the demographic category.

12. The system of claim 9, wherein the user television equipment is further configured to provide default values for at least one of the demographic categories.

13. The system of claim 9, wherein the user television equipment, when configured to determine the user demographic category value for the at least one demographic category, is further configured to provide a period for the at least one demographic category.

14. The system of claim 9, wherein the user television equipment, when configured to determine the user demographic category value for the at least one demographic category, is further configured to apply a decay function to reset at least one of the user values for at least one of the demographic categories.

20. The system of claim 9, wherein the user activated function of the interactive television program guide relates to recording a program, tuning to a program, retrieving information about a program, or setting a reminder for a program.

15. A system in which an interactive television program guide capable of displaying targeted advertisements to a user of the guide, wherein the displayed targeted advertisements are based on a user demographic category value that represents a likelihood that the user fits within a demographic category, is implemented, the system comprising:

a display; and

a user television equipment, wherein the user television equipment is configured to;

receive advertisements suitable for display by the interactive television program guide, wherein each advertisement is associated with a demographic criteria for at least one demographic category;

receive user inputs requesting activation of a least one function of the interactive program guide associated with a program, wherein the user inputs are received by a user interface of the interactive television program guide;

determine a type of function of the interactive television program guide that was requested for the program;

adjust the user demographic category value for at least one demographic category based on the type of function requested and a demographic category value associated with the program;

determine whether a predetermined number of user inputs associated with the program was received;

set the user demographic category value to a default user demographic category value when the predetermined number of user inputs associated with the program was not received;

compare the user demographic category value with the demographic criteria associated with the received advertisements, whereby the comparison selects advertisements for display if the user demographic category value meets the demographic criteria; and

display, on the display, the selected advertisements in the interactive television program guide.

21. The system of claim 15, wherein the user activated function of the interactive television program guide relates to recording a program, tuning to a program, retrieving information about a program, or setting a reminder for a program.

16. A system in which an interactive television program guide capable of displaying targeted advertisements to a user of the guide, wherein the displayed targeted advertisements are based on a user demographic category value that represents a likelihood that the user fits within a demographic category, is implemented, the system comprising:

a display; and

a user television equipment, wherein the user television equipment is configured to;

receive advertisements suitable for display by the interactive television program guide, wherein each advertisement is associated with a demographic criteria for at least one demographic category;

receive user inputs requesting activation of a function of the interactive television program guide associated with a program, wherein the user inputs are received by a user interface of the interactive television program guide;

determine a type of function of the interactive television program guide that was requested for the program;

determine the user demographic category value for at least one demographic category by adjusting a previous user demographic category value based on the type of function requested and a demographic category value associated with the program;

adjust the user demographic category value towards a predetermined user demographic category value at a regular interval using a decay function;

compare the user demographic category value with the demographic criteria associated with the received advertisements, whereby the comparison selects advertisements for display if the user demographic category value meets the demographic criteria;

display, on the display, the selected advertisements in the interactive television program guide.

22. The system of claim 16, wherein the user activated function of the interactive television program guide relates to recording a program, tuning to a program, retrieving information about a program, or setting a reminder for a program.