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Interactive television program guide system for determining user values for demographic categories

  • US 7,634,786 B2
  • Filed: 08/20/2004
  • Issued: 12/15/2009
  • Est. Priority Date: 05/15/1998
  • Status: Expired due to Term
First Claim
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1. A method for targeting advertisements to a user of an interactive television program guide based on a user demographic category value that represents a likelihood that the user fits within a demographic category, the method comprising:

  • receiving advertisements suitable for display by the interactive television program guide, wherein each advertisement is associated with a demographic criteria for at least one demographic category;

    receiving a user input requesting activation of a function of the interactive television program guide for a program, wherein the user input is received by a user interface of the interactive television program guide;

    determining a type of function of the interactive television program guide that was requested for the program;

    determining a weight associated with the determined type of function, wherein each of a plurality of interactive television program guide function types are associated with a predetermined weight value;

    determining a demographic category value associated with the program;

    determining a user demographic category value for at least one demographic category based on the determined demographic category value adjusted by the determined weight;

    comparing the determined user demographic category value with the demographic criteria associated with the received advertisements;

    selecting advertisements for display if the determined user demographic category value meets the demographic criteria; and

    displaying the selected advertisements in the interactive television program guide.

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