System and method for delivering customized advertisements within interactive communication systems
First Claim
1. A system for customizing advertisements to be transferred via the internet, comprising:
- a registration module executable at an advertisement provider computer, the registration module configured to allow the consumer to register consumer demographic information;
an advertising module executable at an advertisement provider computer, the advertising module configured to select an advertisement corresponding to the consumer demographic information and transfer the advertisement to the consumer in response to the consumer accessing a portion of displayed content provided by a content provider computer; and
an accounting database configured to bill an advertiser and provide a credit to a content provider associated with the content provider computer in response to the transfer of the advertisement to the consumer.
5 Assignments
0 Petitions
Accused Products
Abstract
Customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer'"'"'s profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.
-
Citations
17 Claims
-
1. A system for customizing advertisements to be transferred via the internet, comprising:
-
a registration module executable at an advertisement provider computer, the registration module configured to allow the consumer to register consumer demographic information; an advertising module executable at an advertisement provider computer, the advertising module configured to select an advertisement corresponding to the consumer demographic information and transfer the advertisement to the consumer in response to the consumer accessing a portion of displayed content provided by a content provider computer; and an accounting database configured to bill an advertiser and provide a credit to a content provider associated with the content provider computer in response to the transfer of the advertisement to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A method of providing a customized advertisement, comprising:
-
registering a consumer and consumer demographic data at an advertisement provider computer; receiving a request for an advertisement at the advertisement provider computer in response to the consumer accessing data provided by a content provider; selecting with the advertisement provider computer, at least one advertisement based on the consumer demographic data; transferring the selected advertisement from the advertisement provider computer to the consumer through a communications medium; and billing the advertisement provider computer and crediting the content provider in response to the selected advertisement being transferred to the consumer. - View Dependent Claims (12, 13, 14)
-
-
15. An apparatus for customizing advertisements to be transferred via the internet, comprising:
-
at least one processor and at least one memory coupled to said processor; computer executable instructions stored on at least one of said at least one memory, said computer executable instruction when executed carry out the acts of; send a request for an advertisement to an advertisement provider computer in response to a consumer accessing data provided by a content provider wherein, at least one advertisement is selected based on consumer demographic data and wherein the consumer and the consumer demographic data were previously registered with the advertisement provider computer; receive the selected advertisement from the advertisement provider computer and send the selected advertisement to the consumer through a communications medium; and provide an indication to the advertisement provider computer to credit the content provider in response to the selected advertisement being transferred to the consumer. - View Dependent Claims (16, 17)
-
Specification