Systems and methods for gathering audience measurement data
First Claim
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1. A method for reproducing audio data in an audience member user system, the method comprising the steps of:
- encoding audience measurement data audio data already encoded with different audience measurement data, wherein the audience measurement data comprises demographic data about the audience member; and
processing the encoded audio data to be reproducible as sound for the audience member.
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Abstract
Systems and methods are provided for gathering audience measurement data relating to exposure of an audience member to audio data. Audio data is received in a user system and is then encoded with audience measurement data. The encoded audio data is reproduced by the user system, picked up by a monitor and decoded to recover the audience measurement data.
93 Citations
16 Claims
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1. A method for reproducing audio data in an audience member user system, the method comprising the steps of:
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encoding audience measurement data audio data already encoded with different audience measurement data, wherein the audience measurement data comprises demographic data about the audience member; and processing the encoded audio data to be reproducible as sound for the audience member. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A method for gathering audience measurement data from audio data, and with an audience member user system arranged to reproduce the audio data as sound for an audience member, the method comprising:
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receiving the audio data in the user system; encoding the audio data with audience measurement data asynchronously or synchronously relative to other audience measurement data encoded in the audio data, wherein the audience measurement data comprises demographic data about the audience member; and processing the audio data encoded with audience measurement data to be reproducible as sound for the audience member.
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16. A method for reproducing audio data in an audience member user system as sound, the method comprising the steps of:
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encoding audience measurement data, wherein the audience measurement data comprises demographic data about the audience member, wherein the audience measurement data is encoded relative to other audience measurement data encoded in the audio data; and processing the audio data encoded with the audience measurement data to be reproducible as sound for the audience member.
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Specification