Method and system for processing published content on the internet

• US 7,640,184 B1
• Filed: 11/30/2004
• Issued: 12/29/2009
• Est. Priority Date: 11/30/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lunt, Eric M.
• Primary Examiner(s): Follansbee; John
• Assistant Examiner(s): Mejia; Anthony
• Application Number:
  US10/999,490
• Time in Patent Office: 1,855 Days
• Field of Search: 705/14, 705/26, 705/27, 725/46, 725/47, 709/217
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher'"'"'s feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.

Claims

1. A method for processing content published on-line, the method comprising:

receiving a first feed from a publisher;

identifying a feed item in the first feed;

defining a unique identifier to be associated with the feed item;

associating third party content with the unique identifier;

attaching the third party content and the unique identifier to the feed item to create an augmented feed that contains permanent associations between the third party content and the unique identifier of the feed item in the augmented feed; and

providing the augmented feed including the permanent associations in response to a request for the augmented feed.

2. The method of claim 1, wherein the first feed is an RSS or ATOM XML feed.

3. The method of claim 1, further comprising:

identifying whether the feed item includes a unique identifier; and

assigning a unique identifier to the feed item when the feed item lacks a unique identifier.

4. The method of claim 3, further comprising:

determining if the feed item has an existing unique identifier associated with it;

determining if modified or extended third party content is to be associated with the feed item; and

if modified or extended third party content is to be associated with the feed item,

appending the modified or extended third party content thereto; and

preventing a new content alert based on the existing unique identifier that is associated with the identified feed item.

5. The method of claim 3, further comprising searching for a link in the feed item when the feed item lacks a unique identifier.

6. The method of claim 5, further comprising hashing the link to create a unique identifier for the feed item.

7. The method of claim 5, further comprising searching for a summary in the feed item when the feed item lacks a link.

8. The method of claim 7, further comprising hashing the summary to create a unique identifier for the feed item.

9. The method of claim 7, further comprising searching for a body in the feed item when the feed item lacks a summary.

10. The method of claim 9, further comprising hashing the body to create a unique identifier for the feed item.

11. The method of claim 9, further comprising using a publication date as the unique identifier for the feed item when the feed item lacks a body.

12. The method of claim 3, further comprising appending third party content to the feed item after the unique identifier is assigned.

13. The method of claim 1, wherein the third party content comprises services including one selected from the group consisting of format conversion services, advertising insertion services, statistics tracking services, and copyright insertion and enforcement services.

14. The method of claim 1, further comprising storing, maintaining and updating the augmented feed.

15. The method of claim 1, further comprising storing, maintaining and updating the augmented feed on a database.

16. The method of claim 1, further comprising searching for updates to the first feed from the publisher.

17. The method of claim 1, further comprising providing the augmented feed to a client of the publisher upon the client'"'"'s http request for the augmented feed.

41. The method of claim 1, further comprising:

storing a first instance of the first feed at a first time;

storing a second instance of the first feed at a second time;

determining if the first instance is the same as the second instance; and

when the first instance is not the same as the second instance,

associating a unique identifier with each additional feed item;

generating a new content alert; and

providing the new content alert to the one of the publisher or the feed subscriber.

42. The method of claim 41, wherein the new content alert comprises one selected from the group consisting of an e-mail, a ping, and an instant message.

43. The method of claim 41, further comprising:

updating the third party content that is included in the augmented feed based on unique identifiers in the augmented feed; and

preventing a new content alert from being generated when the first instance is the same as the second instance.

18. A method for processing content published on-line so as to identify each item in a unique manner, the method comprising:

receiving a first feed from a publisher;

identifying each item in the first feed;

analyzing each item to determine if each item has a link, a summary, a body or a publication date;

defining a unique identifier for each item;

associating stored third party content to each unique identifier;

attaching the third party content and a unique identifier to each item to create an augmented feed, the third party content including

one or more selected from the group consisting of format conversion services, advertising insertion services, statistics tracking services, and copyright insertion and enforcement services;

storing, maintaining and updating the augmented feed; and

providing one of the publisher or a feed subscriber the augmented feed including the permanent associations between the third party content and the items in the first feed in response to a request for the augmented feed.

19. The method of claim 18, wherein the first feed is an RSS or ATOM XML feed.

20. The method of claim 18, further comprising:

identifying whether each item has a unique identifier; and

assigning a unique identifier to each item lacking a unique identifier.

21. The method of claim 20, further comprising searching for a link in each item that lacks a unique identifier.

22. The method of claim 21, further comprising hashing the link to create a unique identifier for the item.

23. The method of claim 21, further comprising searching for a summary in each item that lacks a link.

24. The method of claim 23, further comprising hashing the summary to create a unique identifier for each item that lacks a link.

25. The method of claim 23, further comprising searching for a body in each item that lacks a summary.

26. The method of claim 25, further comprising hashing the body to create a unique identifier for each item that lacks a summary.

27. The method of claim 25, further comprising assigning a publication date as a unique identifier for each item that lacks a body.

28. The method of claim 18, further comprising updating the augmented feed with one or more services, the one or more services including format conversion services, advertising insertion services, statistics tracking services, and copyright insertion and enforcement services.

29. The method of claim 18, further comprising storing, maintaining and updating the augmented feed.

30. The method of claim 18, further comprising storing, maintaining and updating the augmented feed on a server.

31. The method of claim 18, further comprising searching for updates to the first feed.

32. The method of claim 18, further comprising providing the augmented feed to a client of the publisher upon the client'"'"'s http request for the first feed or the augmented feed.

44. The method of claim 18, further comprising:

storing a first instance of the first feed at a first time;

storing a second instance of the first feed at a second time;

determining if the first instance is the same as the second instance; and

when the first instance is not the same as the second instance,

associating a unique identifier with each additional feed item;

generating a new content alert; and

providing the new content alert to the one of the publisher or the feed subscriber.

45. The method of claim 44, wherein the new content alert comprises one selected from the group consisting of an e-mail, a ping, and an instant message.

46. The method of claim 44, further comprising:

updating the third party content that is included in the augmented feed based on unique identifiers in the augmented feed; and

preventing a new content alert from being generated when the first instance is the same as the second instance.

33. Software stored in computer readable media and comprising instructions executable by a processing device and upon such execution cause the processing device to perform operations comprising:

receiving a first feed from a publisher;

identifying each item in the first feed

determining if each item has a unique identifier;

defining a unique identifier for each item lacking a unique identifier based on a link, summary, body or publication date that corresponds to the item;

attaching third party content and a unique identifier to each item lacking a unique identifier and reattaching third party content to items with already established unique identifiers to create an augmented feed,

the third party content including format conversion services, advertising insertion services, statistics tracking services, or copyright insertion and enforcement services,

storing, maintaining and updating the augmented feed;

providing the augmented feed to a client of the publisher upon a request from the client for the augmented feed.

34. The software of claim 33, wherein execution causes the processing device to perform operations further comprising hashing the link of each item to create a unique identifier for the item.

35. The software of claim 34, wherein execution causes the processing device to perform operations further comprising hashing the summary of each item lacking a link to create a unique identifier for the item.

36. The software of claim 35, wherein execution causes the processing device to perform operations further comprising hashing the body of each item lacking the link and the summary to create a unique identifier for the item.

37. The software of claim 36, wherein execution causes the processing device to perform operations further comprising assigning a publication date as a unique identifier for each item lacking a link, summary and body.

38. The software of claim 33, wherein execution causes the processing device to perform operations further comprising storing, maintaining and updating the augmented feed on a server.

39. The software of claim 33, wherein execution causes the processing device to perform operations further comprising receiving updates to the first feed from the publisher to include in the augmented feed.

47. The software of claim 33, wherein execution causes the processing device to perform operations further comprising:

storing a first instance of the first feed at a first time;

storing a second instance of the first feed at a second time;

determining if the first instance is the same as the second instance; and

when the first instance is not the same as the second instance,

associating a unique identifier with each additional feed item;

generating a new content alert; and

providing the new content alert to the one of the publisher or the feed subscriber.

48. The software of claim 47, wherein the new content alert comprises one selected from the group consisting of an e-mail, a ping, and an instant message.

49. The software of claim 47, execution causes the processing device to perform operations further comprising:

updating the third party content that is included in the augmented feed based on unique identifiers in the augmented feed; and

preventing a new content alert from being generated when the first instance is the same as the second instance.

40. A method for a publisher to publish the on-line content with associated third party content, the method comprising:

creating a content feed with at least one item;

providing the feed to a server including software, the software operable to perform services on the feed including appending a unique identifier to each item in the feed, associating third party content with each unique identifier, and attaching the third party content to the each item corresponding to the unique identifier to create an augmented feed;

receiving the augmented feed from the server, the augmented feed including the unique identifiers and the associations between the third party content and the items in the feed;

providing the augmented feed to feed subscribers;

identifying new content in the content feed based on the unique identifiers; and

providing a new content alert to the feed subscribers in response to the new content in the content feed.