Method and system for processing published content on the internet
First Claim
1. A method for processing content published on-line, the method comprising:
- receiving a first feed from a publisher;
identifying a feed item in the first feed;
defining a unique identifier to be associated with the feed item;
associating third party content with the unique identifier;
attaching the third party content and the unique identifier to the feed item to create an augmented feed that contains permanent associations between the third party content and the unique identifier of the feed item in the augmented feed; and
providing the augmented feed including the permanent associations in response to a request for the augmented feed.
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Accused Products
Abstract
The invention is a method for processing content published on-line so as to identify each item in a unique manner. The invention includes software that receives and reads an RSS feed from a publisher. The software then identifies each item of content in the feed and creates a unique identifier for each item. Each item then has third party content or advertisements associated with the item based on the unique identifier. The entire feed is then stored and, when appropriate, updated. The publisher then receives the augmented feed which contains permanent associations between the third party advertising content and the items in the feed so that as the feed is modified or extended, the permanent relationships between the third party content and previously existing feed items are retained and readers of the publisher'"'"'s feed do not receive a false indication of new content each time the third party advertising content is rotated on an item.
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Citations
49 Claims
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1. A method for processing content published on-line, the method comprising:
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receiving a first feed from a publisher; identifying a feed item in the first feed; defining a unique identifier to be associated with the feed item; associating third party content with the unique identifier; attaching the third party content and the unique identifier to the feed item to create an augmented feed that contains permanent associations between the third party content and the unique identifier of the feed item in the augmented feed; and providing the augmented feed including the permanent associations in response to a request for the augmented feed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 41, 42, 43)
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18. A method for processing content published on-line so as to identify each item in a unique manner, the method comprising:
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receiving a first feed from a publisher; identifying each item in the first feed; analyzing each item to determine if each item has a link, a summary, a body or a publication date; defining a unique identifier for each item; associating stored third party content to each unique identifier; attaching the third party content and a unique identifier to each item to create an augmented feed, the third party content including one or more selected from the group consisting of format conversion services, advertising insertion services, statistics tracking services, and copyright insertion and enforcement services; storing, maintaining and updating the augmented feed; and providing one of the publisher or a feed subscriber the augmented feed including the permanent associations between the third party content and the items in the first feed in response to a request for the augmented feed. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 44, 45, 46)
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33. Software stored in computer readable media and comprising instructions executable by a processing device and upon such execution cause the processing device to perform operations comprising:
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receiving a first feed from a publisher; identifying each item in the first feed determining if each item has a unique identifier; defining a unique identifier for each item lacking a unique identifier based on a link, summary, body or publication date that corresponds to the item; attaching third party content and a unique identifier to each item lacking a unique identifier and reattaching third party content to items with already established unique identifiers to create an augmented feed, the third party content including format conversion services, advertising insertion services, statistics tracking services, or copyright insertion and enforcement services, storing, maintaining and updating the augmented feed; providing the augmented feed to a client of the publisher upon a request from the client for the augmented feed. - View Dependent Claims (34, 35, 36, 37, 38, 39, 47, 48, 49)
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40. A method for a publisher to publish the on-line content with associated third party content, the method comprising:
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creating a content feed with at least one item; providing the feed to a server including software, the software operable to perform services on the feed including appending a unique identifier to each item in the feed, associating third party content with each unique identifier, and attaching the third party content to the each item corresponding to the unique identifier to create an augmented feed; receiving the augmented feed from the server, the augmented feed including the unique identifiers and the associations between the third party content and the items in the feed; providing the augmented feed to feed subscribers; identifying new content in the content feed based on the unique identifiers; and providing a new content alert to the feed subscribers in response to the new content in the content feed.
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Specification