Method and system of media programming to provide an integrated entertainment experience

• US 7,640,561 B1
• Filed: 10/24/2002
• Issued: 12/29/2009
• Est. Priority Date: 10/24/2001
• Status: Expired due to Fees

• Current Assignee: Philip R. Needles, Richard P. Halke
• Original Assignee: Intent Media Ventures Inc.
• Inventors: Halke, Richard P., Needles, Philip R.
• Primary Examiner(s): Hirl; Joseph P
• Assistant Examiner(s): RABOVIANSKI, JIVKA A
• Application Number:
  US10/278,849
• Time in Patent Office: 2,623 Days
• Field of Search: 725/10, 725/14, 725/22, 725/23, 725/24, 725/35, 725/39, 725/46, 725/34, 725/135, 725/37
• US Class Current: 725/34
• CPC Class Codes: H04H 20/18 Arrangements for synchronising broadcast or distribution via plural systems
• CPC Class Codes: H04H 20/42 Arrangements for resource management
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04N 21/2187 Live feed
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Embodiments of the present invention are described in which a plurality of mediums are selectively programmed with media content to provide an integrated entertainment experience to consumers. The content that is provided on different mediums is synchronized to provide different events, perspectives or experiences associated with a common storyline. Additional embodiments of the present invention are described in which commercial sponsorship of a program is provided within a storyline, such that sponsors are identified for purposes of brand recognition, or products and services from the sponsor are advertised/marketed or otherwise made directly available for purchase by consumers through synchronized programming of media content among a plurality of mediums.

Claims

1. A method for integrating media programming of a storyline among a plurality of mediums, comprising:

creating a plurality of segments in a storyline;

for each segment, selecting at least one medium among a plurality of mediums via which media content relating to at least one event of the segment is to be provided, wherein each selected medium represents a different mode for delivery of the media content in a different format;

programming the selected mediums with media content relating to the events of the segments in the storyline, wherein the selected mediums are programmed with related media content in a manner that enables consumers to experience a continuously evolving storyline, wherein the programming of the selected mediums is synchronized together such that media content that is accessed at the selected mediums at any given time period relates to events that occur within the storyline during that time period, and by synchronizing the programming among the selected mediums, the storyline continually evolves through the selected mediums that provide the related media content in the different formats, and wherein no single medium is programmed with all media content in the storyline; and

determining whether a referral is necessary for one of the selected mediums, wherein a referral from a certain medium to another medium provides an indication to a consumer that the certain medium is or will be programmed to provide media content relating to a next segment;

in response to a determination that a referral is necessary for one of the selected mediums, modifying the media content programmed in another one of the selected mediums for a prior segment to include the referral for the one of the selected mediums

wherein the storyline is integrated among the selected mediums to provide an integrated entertainment experience to consumers.

2. The method of claim 1, wherein the media content programmed in each selected medium from a subset of the selected mediums is available for individual access via a common centralized portal.

3. The method of claim 2, wherein for a selected medium whose programmed media content is not available for access via the common centralized portal, the location of the selected medium is referenced in another segment in the storyline.

4. The method of claim 1, wherein media content programmed in each selected medium is programmed to be available for a duration of time such that the storyline is experienced by accessing any subset of selected mediums in any order.

5. The method of claim 1, wherein the media content programmed in the selected plurality of mediums is programmed to be available during overlapping time periods such that the storyline is experienced by accessing any subset of selected mediums in any order.

6. The method of claim 1, wherein the plurality of mediums are additionally programmed with media content for segments of other storylines in a program series, and wherein the media content programmed in each of the plurality of mediums is synchronized such that segments relating to a same period in each of the storylines can be experienced during the same period.

7. The method of claim 1, wherein the selecting at least one medium for each segment depends on one or more of:

a format that the medium provides media content in, an inter-relationship between mediums, or interests of commercial sponsorship.

8. The method of claim 1, wherein selecting at least one medium among a plurality of mediums for each segment further comprises:

determining whether the at least one medium is to be programmed to include media content relating to the at least one event of the segment;

determining the order in which the media content relating to the events of the segments is to be provided by the selected mediums.

18. The method of claim 1, wherein the at least one event of the segment is a live event and the method further comprises:

selecting a medium via which media content relating to the live event is to be provided;

determining whether the selected medium comprises a reality placement;

in response to a determination that the selected medium comprises a reality placement, analyzing an anticipated date of airtime of the segment and a real-time event calendar to determine if there is a match between the time the segment airs and the live event;

in response to determination that there is match, modifying the media content programmed in another one of the selected mediums for a prior segment to include a referral to the live event, wherein a referral included in a certain medium provides an indication to a consumer that the certain medium is or will be programmed to provide media content associated with the live event.

9. A method for integrating media programming of a storyline among a plurality of mediums, comprising:

creating a cast of characters for performing at least one storyline, wherein the storyline includes a plurality of segments;

creating a plurality of media content relating to the at least one storyline by incorporating activities by at least one character in the cast of characters;

for each segment, selecting at least one medium among a plurality of different mediums via which media content relating to at least one activity of the character is to be provided, wherein each different medium represents a different mode for delivery of the media content in a different format;

programming the selected mediums with the plurality of media content relating to the activities by the at least one character, wherein the selected mediums are programmed with related media content in a manner that enables consumers to experience a continuously evolving storyline, wherein the programming of the selected mediums is synchronized together such that media content that is accessed at the selected mediums at any given time period relates to activities that occur within the storyline during that time period, and by synchronizing the programming among the selected mediums, the storyline continually evolves through the selected mediums that provide the related media content in the different formats, and no single medium is programmed with all media content in the storyline;

determining whether a referral is necessary for one of the selected mediums, wherein a referral from a certain medium to another medium provides an indication to a consumer that the certain medium is or will be programmed to provide media content relating to a next segment;

in response to a determination that a referral is necessary for one of selected mediums, modifying the media content programmed in another one of the selected mediums for a prior segment to include the referral for the one of the selected mediums, and

wherein the storyline is integrated among the selected mediums to provide an integrated entertainment experience to consumers.

10. The method of claim 9, wherein a subset of the plurality of mediums are comprised of a plurality of sub-mediums and each sub-medium is programmed with media content relating to a different perspective of the storyline, or different live events.

11. The method of claim 9, wherein the cast of characters includes living and fictional characters.

12. The method of claim 11, wherein at least one character is associated with a product or service from a corporate sponsor, and the plurality of media content relating to the at least one storyline incorporates activities by the at least one character that provide brand identification or product marketing for the corporate sponsor.

13. A method for utilizing media programming for marketing, comprising:

creating a storyline including a plurality of segments, wherein media content associated with aspects of the segments is programmed among a plurality of different mediums, wherein each medium represents a different mode for delivery of the media content in a different format, and wherein no single medium is programmed with all media content in the storyline;

obtaining a sponsorship from a sponsor for a program series, the storyline associated with the program series;

identifying an aspect of the storyline that can be associated with the sponsor;

selecting at least one medium from the plurality of different mediums for providing media content relating to the identified aspect of the storyline and for including at least one of a reference to the sponsor or an offer to purchase a product or service of the sponsor; and

adding media content relating to the sponsor within the storyline, wherein said adding comprises modifying the media content programmed in another one of the mediums for a prior segment to include the reference to the sponsor or the offer to purchase the product or service of the sponsor, wherein a reference included in a certain medium provides an indication to a consumer that the certain medium is or will be programmed to provide media content associated with the sponsor.

14. The method of claim 13, wherein the media content provided on the at least one medium includes a retail website, and offers to purchase a product or service of the sponsor are provided through a retail website that is identified in accordance with the identified aspect of the storyline.

15. The method of claim 13, wherein at least one aspect of the storyline is associated with a product or service of the sponsor by determining whether the aspect of the storyline is compatible with the type of goods or services provided by the sponsor.

16. The method of claim 13, wherein at least one aspect of the storyline is associated with a product or service of the sponsor by determining whether the aspect of the storyline appeals to consumers in a demographics group to which the sponsor desires to market goods of services.

17. A system for integrating media programming of a storyline comprising a plurality of entertainment mediums, wherein the storyline includes a plurality of segments, wherein for each segment, at least one medium from among the plurality of entertainment mediums is selected via which media content relating to at least one event of the segment is to be provided, wherein each of the selected mediums represents a different mode for delivery of media content in a different format, and the selected mediums are selectively programmed with media content relating to different events in a common storyline such that the different events in the common storyline that are associated with different formats are provided on mediums of a corresponding format and no single medium is programmed with all media content in the storyline and wherein the programming of the selected mediums is synchronized together such that media content that is accessed at the selected mediums at any given time period relates to events or activities that occur within the storyline during that time period such that the storyline is experienced by accessing any subset of the selected mediums in any order, wherein a determination is made regarding whether a referral is necessary for one of the selected mediums, wherein a referral from a certain medium to another medium provides an indication to a consumer that the certain medium is or will be programmed to provide media content relating to a next segment, and wherein in response to a determination that a referral is necessary for one of the selected mediums, the media content programmed in another one of the selected mediums for a prior segment is modified to include the referral for the one of the selected mediums.