Selecting advertisement on a set top box in a television network

• US 7,640,562 B2
• Filed: 11/04/2003
• Issued: 12/29/2009
• Est. Priority Date: 11/05/2002
• Status: Expired due to Fees

• Current Assignee: Magnolia Licensing LLC (IP Edge LLC)
• Original Assignee: Thomson Licensing SA (Vantiva SA)
• Inventors: Bachet, Franck, Bouilloux-Lafont, Helene, Bister, Oliver, Taldir, Axel
• Primary Examiner(s): Kelley; Christopher
• Assistant Examiner(s): Andramuno; Franklin S
• Application Number:
  US10/533,848
• Publication Number:
  US 20070028261A1
• Time in Patent Office: 2,247 Days
• Field of Search: 725/34, 725/29, 725/14
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for selecting advertisement in a Set Top Box (STB) of a television network comprises receiving advertisement selection information for one or a plurality of advertisement associations. Each advertisement association associates an advertisement space with an advertisement. The advertisement selection information corresponds for each advertisement association to a value of probability for selecting the advertisement for the advertisement space. A selection of an advertisement for a determined advertisement space is triggered and a random value or a pseudo-random value generated. An advertisement is selected using the random value or the pseudo-random value, by selecting a determined advertisement association that associates an advertisement with the determined advertisement space and for which the corresponding advertisement selection information has a value of probability that relates to the random value or the pseudo-random value. The advertisement associated in the determined advertisement association is used.

Claims

1. A method for using an advertisement in a set-top box (STB) of a television network, wherein the method is performed at the STB, the method comprising:

receiving, in the STB, advertisement selection information for a plurality of associations of a determined advertisement space with a determined advertisement, wherein the advertisement selection information comprises a probability value corresponding to each of the plurality of associations;

triggering a selection of an advertisement for the determined advertisement space;

generating, in the STB, a random value or a pseudo-random value;

attributing a range of values to each probability value received in the STB, wherein the range of values corresponding to each probability value is attributed so as to avoid overlap with distinct associations comprising the determined advertisement space;

selecting the determined advertisement when the random value or the pseudo-random value falls into the range of values corresponding to an association containing the determined advertisement and the determined advertisement space; and

upon selection of the determined advertisement, displaying the selected advertisement.

2. The method for using an advertisement according to claim 1, further comprising:

computing a value of probability for selecting the determined advertisement for the determined advertisement space depending on at least a desired number of times that the determined advertisement is to be displayed,

broadcasting the value of probability through the television network.

3. The method for using an advertisement according to claim 2, further comprising:

computing the value of probability depending on the desired number of times that the determined advertisement is to be displayed within a determined period of time.

4. The method for using an advertisement according to claim 1, further comprising:

broadcasting the determined advertisement through the television network,

retrieving in the STB the determined advertisement on selecting the determined advertisement,

displaying the determined advertisement in the determined advertisement space.

5. The method for using an advertisement according to claim 2, further comprising:

broadcasting the determined advertisement through the television network,

retrieving in the STB the determined advertisement on selecting the determined advertisement,

displaying the determined advertisement in the determined advertisement space.

6. The method for using an advertisement according to claim 3, further comprising:

broadcasting the determined advertisement through the television network,

retrieving in the STB the determined advertisement on selecting the determined advertisement,

displaying the determined advertisement in the determined advertisement space.

7. The method for using an advertisement in a STB according to claim 1, further comprising:

storing the determined advertisement in the STB.

8. A method for obtaining advertisement selection information in a set-top box in a television network, the advertisement selection information comprising values of probabilities, the method comprising:

determining for a determined advertisement a final number of selections respectively for each one of a plurality of advertisement spaces;

converting each of the final number of selections into the values of probabilities for selecting the determined advertisement in each of the respective plurality of advertisement spaces; and

broadcasting through the television network the values of probabilities for selecting the determined advertisement.

9. The method according to claim 8, further comprising:

computing for the determined advertisement the final number of selections respectively for each one of the one or the plurality of advertisement spaces, depending on a predetermined number of times for displaying the determined advertisement.