Gathering data concerning publication usage
First Claim
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1. A method of gathering data concerning usage of a publication by a person, comprising:
- producing first data representing a first condition comprising at least one of disposition of a publication, stress applied to a publication, exposure of a publication to light, proximity of a person to a publication, proximity of a portable monitor to a publication, disposition of a person, and disposition of a portable monitor;
producing second data representing a second condition comprising at least one of disposition of a publication, stress applied to a publication, exposure of a publication to light, proximity of a person to a publication, proximity of a portable monitor to a publication, disposition of a person, and disposition of a portable monitor, the second condition differing from the first condition; and
producing usage data based on the first data and the second data, wherein the usage data is dependent upon a time base in which the first data is produced, relative to the second data produced.
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Abstract
Methods and systems for measuring and gathering data relating to publication usage by participants in publication readership studies. Some methods and systems employ portable monitors carried by participants of the studies along with publications fitted with various devices, such as piezoelectric transducers, RFID tags and others devices and circuits.
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Citations
19 Claims
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1. A method of gathering data concerning usage of a publication by a person, comprising:
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producing first data representing a first condition comprising at least one of disposition of a publication, stress applied to a publication, exposure of a publication to light, proximity of a person to a publication, proximity of a portable monitor to a publication, disposition of a person, and disposition of a portable monitor; producing second data representing a second condition comprising at least one of disposition of a publication, stress applied to a publication, exposure of a publication to light, proximity of a person to a publication, proximity of a portable monitor to a publication, disposition of a person, and disposition of a portable monitor, the second condition differing from the first condition; and producing usage data based on the first data and the second data, wherein the usage data is dependent upon a time base in which the first data is produced, relative to the second data produced. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 13, 14)
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9. A system for gathering data concerning usage of a publication by a person, comprising:
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a processor disposed in or on a publication operative to produce first data representing a first condition comprising at least one of disposition of the publication, stress applied to the publication, exposure of the publication to light, proximity of a person to the publication, proximity of a portable monitor to the publication, disposition of a person, and disposition of a portable monitor; the processor operative to produce second data representing a second condition comprising at least one of disposition of a publication, stress applied to a publication, exposure of a publication to light, proximity of a person to a publication, proximity of a portable monitor to a publication, disposition of a person, and disposition of a portable monitor, wherein the second condition is different from the first condition, wherein the processor is further operative to produce usage data based on the first data and the second data, wherein the usage data is dependent upon a time base in which the first data is produced, relative to the second data produced. - View Dependent Claims (10, 11, 12, 15, 16, 17, 18)
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19. A system for gathering data concerning usage of a publication by a person, comprising:
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a substrate having an edge to be embedded in a binding of a publication; a piezoelectric sensor in or on the substrate adjacent the edge thereof; a light sensor in or on the substrate and displaced from the edge thereof; a processor coupled with the piezoelectric sensor to receive first data therefrom and with the light sensor to receive second data therefrom, the processor being operative to produce usage data representing usage of a publication based on the first data and the second data, wherein the usage data is dependent upon a time base in which the first data is produced, relative to the second data produced; and a communication device coupled with the processor to communicate the usage data from the system.
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Specification