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Systems and methods for delivering advertisements

  • US 7,653,569 B1
  • Filed: 02/06/2002
  • Issued: 01/26/2010
  • Est. Priority Date: 02/06/2002
  • Status: Expired due to Fees
First Claim
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1. An advertisement content server for communicating information about a previously viewed advertisement, comprising:

  • a processor;

    a memory coupled to the processor and storing a plurality of logics executable by the processor wherein the plurality of logics comprising;

    logic in the advertisement content server configured to receive advertisement information associated with a plurality of advertisers;

    logic in the advertisement content server configured to store the information as records within defined fields;

    logic in the advertisement content server configured to provide at least two or more registration options for the user to register, the at least two or more registration options including at least two or more fields for receiving information regarding the user, the information regarding the user including an address of the user and at least one of the following;

    a radio station to which the user listens, and a television station that the user watches;

    logic in the advertisement content server configured to provide, to a user, a search window that includes a plurality of search fields, the plurality of search fields configured to receive user-defined search criteria, the plurality of search fields including a first search field configured to facilitate a search of a predetermined first criteria, the first criteria being about the previously viewed advertisement, the previously viewed advertisement being broadcast by a broadcast media outlet, the plurality of search fields including a second search field configured to facilitate a search of a predetermined second criteria, the plurality of search fields including a key field configured to facilitate a search across the first search field and the second search field;

    logic in the advertisement content server configured to receive a search request for the previously viewed advertisement from the user, the search request including at least one first term associated with the first criteria and at least one second term associated with the second criteria;

    logic in the advertisement content server configured to receive the information regarding the user;

    logic in the advertisement content server configured to perform a search function according to the at least one search term to determine a plurality of potential advertisements;

    logic in the advertisement content server configured to limit the potential advertisements based on the received information regarding the user to determine a source of the advertisement;

    logic in the advertisement content server configured to transmit to the user at least a portion of information resulting from the search function; and

    logic in the advertisement content server configured to maintain a log for each record retrieval event for each record, wherein the data associated with the log is made available to the broadcast media outlet that broadcast the advertisement to determine popularity of the broadcast media outlet.

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