Systems and methods for delivering advertisements

• US 7,653,569 B1
• Filed: 02/06/2002
• Issued: 01/26/2010
• Est. Priority Date: 02/06/2002
• Status: Expired due to Fees

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Zbib, Oussama
• Primary Examiner(s): Garg; Yogesh C
• Application Number:
  US10/068,210
• Time in Patent Office: 2,911 Days
• Field of Search: 705/14, 705/26, 705/27, 705/10, 340/425.5, 455/419, 455/456, 709/203, 725/109, 725/93, 370/401, 707/3
• US Class Current: 707/780
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A system for retrieving information about an advertisement that was viewed or heard by an individual. The system includes an advertisement content server having at least one file containing information about the advertisement and a device for accessing the information via a communications network. The content server enables the individual, using the device, to retrieve a subset of the information based on a limited knowledge of the individual concerning the advertisement.

Claims

1. An advertisement content server for communicating information about a previously viewed advertisement, comprising:

a processor;

a memory coupled to the processor and storing a plurality of logics executable by the processor wherein the plurality of logics comprising;

logic in the advertisement content server configured to receive advertisement information associated with a plurality of advertisers;

logic in the advertisement content server configured to store the information as records within defined fields;

logic in the advertisement content server configured to provide at least two or more registration options for the user to register, the at least two or more registration options including at least two or more fields for receiving information regarding the user, the information regarding the user including an address of the user and at least one of the following;

a radio station to which the user listens, and a television station that the user watches;

logic in the advertisement content server configured to provide, to a user, a search window that includes a plurality of search fields, the plurality of search fields configured to receive user-defined search criteria, the plurality of search fields including a first search field configured to facilitate a search of a predetermined first criteria, the first criteria being about the previously viewed advertisement, the previously viewed advertisement being broadcast by a broadcast media outlet, the plurality of search fields including a second search field configured to facilitate a search of a predetermined second criteria, the plurality of search fields including a key field configured to facilitate a search across the first search field and the second search field;

logic in the advertisement content server configured to receive a search request for the previously viewed advertisement from the user, the search request including at least one first term associated with the first criteria and at least one second term associated with the second criteria;

logic in the advertisement content server configured to receive the information regarding the user;

logic in the advertisement content server configured to perform a search function according to the at least one search term to determine a plurality of potential advertisements;

logic in the advertisement content server configured to limit the potential advertisements based on the received information regarding the user to determine a source of the advertisement;

logic in the advertisement content server configured to transmit to the user at least a portion of information resulting from the search function; and

logic in the advertisement content server configured to maintain a log for each record retrieval event for each record, wherein the data associated with the log is made available to the broadcast media outlet that broadcast the advertisement to determine popularity of the broadcast media outlet.

2. The advertisement content server of claim 1, wherein the advertisement content server is configured to perform at least one of the following:

provide at least one advertiser access to the information via the Internet; and

provide at least one advertiser with access to the information via a remote database client.

3. The advertisement content server of claim 1, wherein at least one field includes at least one of the following:

broadcaster identification information; and

advertiser identification information.

4. The advertisement content server of claim 1, wherein the advertisement content server is configured to charge a fee for accessing the information.

5. The advertisement content server of claim 1, wherein the advertisement information includes unpublished advertisements available through the advertisement content server.

6. The advertisement content server of claim 1, wherein the criteria associated with the user includes an address of the user.

7. The advertisement content server of claim 1, further comprising, logic configured to provide to the advertiser, information to identify at least one preferable time slot, media outlet, and market saturation.

8. The advertisement content server of claim 1, wherein at least a portion of the data associated with the log is provided to the advertiser as a market saturation indicator.

9. A method for communicating information about previously viewed advertisement, comprising:

receiving, by a computing device, advertisement information associated with a plurality of advertisers;

storing, by the computing device, the information as records within defined fields;

providing at least two or more registration options, by the computing device, for the user to register, the at least two or more registration options including at least two or more fields for receiving information regarding the user, the information regarding the user including an address of the user and at least one of the following;

a radio station to which the user listens, and a television station that the user watches;

providing, by the computing device, to a user, a search window that includes a plurality of search fields, the plurality of search fields configured to receive user-defined search criteria, the plurality of search fields including a first search field configured to facilitate a search of a predetermined first criteria, the first criteria being about the previously viewed advertisement, the previously viewed advertisement being broadcast by a broadcast media outlet, the plurality of search fields including a second search field configured to facilitate a search of a predetermined second criteria, the plurality of search fields including a key field configured to facilitate a search across the first search field and the second search field;

receiving, by the computing device, a search request from the user, the search request for the previously viewed advertisement including at least one first term associated with the first criteria and at least one second term associated with the second criteria;

receiving the information regarding the user by the computing device;

performing a search function, by the computing device, according to the at least one search term and determining a plurality of potential advertisements;

limiting the potential advertisements based on the received information regarding the user by the computing device and determining a source of the advertisement;

transmitting, by the computing device, at least a portion of information resulting from the search function to the user; and

maintaining a log for each record retrieval event for each record by the computing device, wherein the data associated with the log is made available to the broadcast media outlet that broadcast the advertisement to determine popularity of the broadcast media outlet.

10. The method of claim 9, further comprising providing by the computing device at least one of the following:

at least one advertiser access to the information via the Internet; and

at least one advertiser access to the information via a remote database client.

11. The method of claim 9, wherein at least one field includes at least one of the following:

broadcaster identification information; and

advertiser information.

12. The method of claim 9, further comprising:

charging, at the computing device, the at least one advertiser a fee for accessing the information; and

receiving, at the computing device, unpublished advertisements available through the advertisement content server.

13. A computer readable medium storing a plurality of executable logics executed by a computing device for communicating information about previously viewed advertisement, comprising:

logic executable by the computing device configured to instruct a programmable device to receive advertisement information associated with a plurality of advertisers;

logic executable by the computing device configured to instruct the programmable device to store the information as records within defined fields;

logic executable by the computing device configured to instruct the programmable device to provide at least two or more registration options for the user to register, the at least two or more registration options including at least two or more fields for receiving information regarding the user, the information regarding the user including an address of the user and at least one of the following;

a radio station to which the user listens, and a television station that the user watches;

logic executable by the computing device configured to instruct the programmable device to provide, to a user, a search window that includes a plurality of search fields, the plurality of search fields configured to receive user-defined search criteria, the plurality of search fields including a first search field configured to facilitate a search of a predetermined first criteria, the first criteria being about the previously viewed advertisement, the previously viewed advertisement being broadcast by a broadcast media outlet, the plurality of search fields including a second search field configured to facilitate a search of a predetermined second criteria, the plurality of search fields including a key field configured to facilitate a search across the first search field and the second search field;

logic executable by the computing device configured to instruct the programmable device to receive a search request for the previously viewed advertisement, the search request including at least one first term associated with the first criteria and at least one second term associated with the second criteria;

logic executable by the computing device configured to instruct the programmable device to receive the information regarding the user;

logic executable by the computing device configured to instruct the programmable device to perform a search function according to the received terms to determine a plurality of potential advertisements;

logic executable by the computing device configured to instruct the programmable device to limit the potential advertisements based on the received information regarding the user to determine a source of the advertisement;

logic executable by the computing device configured to instruct the programmable device to transmit to the user at least a portion of information resulting from the search function; and

logic executable by the computing device configured to maintain a log for each record retrieval event for each record, wherein the data associated with the log is made available to the broadcast media outlet that broadcast the advertisement to determine popularity of the broadcast media outlet.

14. The computer readable medium of claim 13, further comprising logic executable by the computing device configured to instruct the programmable device to provide at least one advertiser access to the information via at least one of the following:

the Internet and a remote database client.

15. The computer readable medium of claim 13, wherein at least two or more fields includes at least one of the following:

broadcaster identification information; and

advertiser identification information.

16. The computer readable medium of claim 13, further comprising logic executable by the computing device configured to instruct the programmable device to charge a fee for accessing the information.

17. The computer readable medium of claim 13, wherein the advertisement information includes unpublished advertisements available through the advertisement content server.