Systems, methods and computer program products for integrating advertising within web content
First Claim
1. A computer system configured to integrate advertising within user-requested Web content, comprising:
- an advertisement server that hosts advertisements in a text-based format, the advertisement server comprising;
means for selecting a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format for insertion within the user-requested Web content in response to a request for Web content, wherein the means for selecting the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises means for retrieving the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format;
a text-to-speech transcoder, comprising;
means for converting Web content from a text-based format to an audio format content prior to streaming the audio format content to a user client device; and
means for serving Web content in an audio format to the user client device via a telephone link with the user client device; and
a Web server that hosts Web content in a text-based format, comprising;
means, responsive to a user request via the client device for Web content, for retrieving an advertisement from the advertisement server, in response to the subject matter of the Web content;
means for inserting the retrieved advertisements within the user requested Web content; and
means for forwarding the user requested Web content and advertisement to the text-to-speech transcoder for conversion to an audio format and subsequent delivery to the user client device.
13 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.
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Citations
38 Claims
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1. A computer system configured to integrate advertising within user-requested Web content, comprising:
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an advertisement server that hosts advertisements in a text-based format, the advertisement server comprising; means for selecting a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format for insertion within the user-requested Web content in response to a request for Web content, wherein the means for selecting the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises means for retrieving the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; a text-to-speech transcoder, comprising; means for converting Web content from a text-based format to an audio format content prior to streaming the audio format content to a user client device; and means for serving Web content in an audio format to the user client device via a telephone link with the user client device; and a Web server that hosts Web content in a text-based format, comprising; means, responsive to a user request via the client device for Web content, for retrieving an advertisement from the advertisement server, in response to the subject matter of the Web content; means for inserting the retrieved advertisements within the user requested Web content; and means for forwarding the user requested Web content and advertisement to the text-to-speech transcoder for conversion to an audio format and subsequent delivery to the user client device. - View Dependent Claims (2, 3, 4, 5)
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6. A computer system configured to integrate interactive advertising within user-requested Web content, the computer system comprising:
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an advertisement server that hosts advertisements in a text-based format, wherein the advertisements are interactive when converted to an audio format comprising; means for selecting a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format for insertion within the user-requested Web content in response to a request for Web content, wherein the means for selecting the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises means for retrieving the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; means for storing information associated with user interaction with an advertisement; a text-to-speech transcoder, comprising; minor matter of form with respect to means for serving Web content in an audio format to the user client device via a telephone link with the user client device; means for notifying the advertisement server of user interaction with an advertisement; means for retrieving additional information associated with the advertisement in response to user interaction with the advertisement, wherein the user interaction comprises recognizing a key pressed on a keypad or one or more key words spoken by a user during delivery of an advertisement; means for delivering the additional information to the user client device in an audio format; and a Web server that hosts Web content in a text-based format, comprising; means, responsive to a user request via the client device for Web content, for retrieving an advertisement from the advertisement server in response to the subject matter of the Web content; means for inserting the retrieved advertisement within the user requested Web content; and means for forwarding the user requested Web content and advertisement to the text-to-speech transcoder for conversion to an audio format and subsequent delivery to the user client device. - View Dependent Claims (7, 8, 9, 10, 11)
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12. A system for integrating advertising within user-requested Web content, the system comprising:
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a server accessible by a user client device via a telephone link, wherein the server performs a method comprising; retrieving a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format-from an advertisement server in response to the subject matter of the Web content and in response to a user request for Web content received by a Web server from a client device, wherein the Web content and advertisement have a text-based format, wherein retrieving the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises retrieving the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; inserting the retrieved advertisement within the user requested Web content; forwarding the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format prior to streaming the audio format content to the user client device; converting the Web content and advertisement from a text-based format to an audio format; and serving the Web content and advertisement in an audio format to the user client device via a telephone link with the user client device. - View Dependent Claims (13, 14, 15, 16)
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17. A system for integrating interactive advertising within user-requested Web content, the system comprising:
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a plurality of servers accessible by a user client device via a telephone link, wherein the servers perform a method comprising; retrieving a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format from an advertisement server in response to a user request for Web content received by a Web server from a client device and in response to the subject matter of the Web content, wherein the Web content and advertisement have a text-based format, and wherein the advertisement is configured to be interactive when converted to an audio format, wherein retrieving the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises retrieving the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; inserting the retrieved advertisement within the user requested Web content; forwarding the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format prior to streaming the audio format content to the user client device; converting the Web content and advertisement from a text-based format to an audio format; serving the Web content and advertisement in an audio format to the user client device via a telephone link with the user client device; storing information associated with user interaction with an advertisement; notifying the advertisement server of user interaction with the advertisement retrieving additional information associated with the advertisement in response to user interaction with the advertisement wherein the user interaction comprises recognizing a key pressed on a keypad or one or more key words spoken by a user during delivery of an advertisement; and delivering the additional information to the user client device in an audio format. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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24. A computer program product that integrates advertising within user-requested Web content, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
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computer readable program code that is configured to retrieve a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format from an advertisement server in response to a user request for Web content received by a Web server from a client device and in response to the subject matter of the Web content, wherein the Web content and advertisement have a text-based format, wherein the computer readable program code that is configured to retrieve the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises computer readable program code that is configured to retrieve the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; computer readable program code that is configured to insert the retrieved advertisement within the user requested Web content; computer readable program code that is configured to forward the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format prior to streaming the audio format content to the user client device; computer readable program code that is configured to convert the Web content and advertisement from a text-based format to an audio format; and computer readable program code that is configured to serve the Web content and advertisement in an audio format to the user client device via a telephone link with the user client device. - View Dependent Claims (25, 26, 27, 28)
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29. A computer program product that integrates interactive advertising within user-requested Web content, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
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computer readable program code that is configured to retrieve a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the Web content is converted to an audio format from an advertisement server in response to a user request for Web content received by a Web server from a client device and in response to the subject matter of the Web content, wherein the Web content and advertisement have a text-based format, and wherein the advertisement is configured to be interactive when converted to an audio format, wherein the computer program code that is configured to retrieve the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises computer readable storage program code that is configured to retrieve the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; computer readable program code that is configured to insert the retrieved advertisement within the user requested Web content prior to streaming the audio format content to the user client device; computer readable program code that is configured to forward the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format; computer readable program code that is configured to convert the Web content and advertisement from a text-based format to an audio format; computer readable program code that is configured to serve the Web content and advertisement in an audio format to the user client device via a telephone link with the user client device; computer readable program code that is configured to store information associated with user interaction with an advertisement; computer readable program code that is configured to notify the advertisement server of user interaction with the advertisement computer readable program code that is configured to retrieve additional information associated with an advertisement in response to user interaction with the advertisement, wherein the user interaction comprises recognizing a key pressed on a keypad or one or more key words spoken by a user during delivery of an advertisement; and computer readable program code that is configured to deliver the additional information to the user client device in an audio format. - View Dependent Claims (30, 31, 32, 33, 34, 35)
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36. An advertising server that integrates interactive advertising within user-requested Web content, the advertising server comprising:
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means for selecting a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format for insertion within Web content, in response to the subject matter of the Web content, requested by a user via a client device in communication with a Web server, wherein the advertisement has a text-based format and is configured to be interactive when converted to an audio format, wherein the means for selecting the plurality of aggregated advertisements having a format and size compatible with the user-requested Web content comprises means for retrieving the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; means for forwarding the selected advertisement to the Web server for insertion within the Web content requested by the user; means for receiving notification from a text-to-speech transcoder that the selected advertisement has been delivered to the user client device in an audio format; means for storing information associated with delivery of the advertisement to the user client device; and means for storing information associated with user interaction with the advertisement. - View Dependent Claims (37, 38)
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Specification