Content identification expansion
First Claim
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1. A computer-implemented method, comprising:
- identifying, by a computer system, content of a first type responsive to a query, the content of the first type being a set web documents that a search engine determines to be responsive to the query;
identifying, by the computer system, correlated entities based on the content of the first type, each of the correlated entities being one or more terms that occurs in multiple web documents in the set of web documents; and
identifying first content of a second type based on the correlated entities, the first content of the second type being first advertisements, each of the first advertisements determined to be responsive to at least one of the correlated entities;
wherein identifying correlated entities based on the content of the first type comprises, for each correlated entity;
determining that a term occurs in multiple web documents in the set of documents; and
identifying the term as a correlated entity in response to the determination.
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Abstract
Content of a first type, such as web pages, are identified in response to a query. One or more correlated entities are identified based on the content of the first type. Content of a second type, such as advertisements, are identified based on the one or more of the correlated entities.
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Citations
13 Claims
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1. A computer-implemented method, comprising:
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identifying, by a computer system, content of a first type responsive to a query, the content of the first type being a set web documents that a search engine determines to be responsive to the query; identifying, by the computer system, correlated entities based on the content of the first type, each of the correlated entities being one or more terms that occurs in multiple web documents in the set of web documents; and identifying first content of a second type based on the correlated entities, the first content of the second type being first advertisements, each of the first advertisements determined to be responsive to at least one of the correlated entities; wherein identifying correlated entities based on the content of the first type comprises, for each correlated entity; determining that a term occurs in multiple web documents in the set of documents; and identifying the term as a correlated entity in response to the determination. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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one or more processors; and a memory system in data communication with the one or more processors and storing instructions executable by the one or more processors and that upon such execution the instructions cause the one or more processors to perform operations comprising; identifying content of a first type responsive to a query, the content of the first type being a set web documents a search engine determines to be responsive to the query; identifying correlated entities based on the content of the first type, each of the correlated entities being one or more terms that occurs in multiple web documents in the set of web documents; and identifying first content of a second type based on the correlated entities, the first content of the second type being first advertisements, each of the first advertisements determined to be responsive to at least one of the correlated entities; wherein identifying correlated entities based on the content of the first type comprises, for each correlated entity; determining that a term occurs in multiple web documents in the set of documents; and identifying the term as a correlated entity in response to the determination. - View Dependent Claims (9, 10, 11, 12, 13)
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Specification