Providing history and transaction volume information of a content source to users

• US 7,657,520 B2
• Filed: 03/03/2005
• Issued: 02/02/2010
• Est. Priority Date: 03/03/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Chen, Johnny, Aron, Mohit
• Primary Examiner(s): Fleurantin; Jean B
• Application Number:
  US11/070,268
• Publication Number:
  US 20060200445A1
• Time in Patent Office: 1,797 Days
• Field of Search: 707 1- 10, 707100-1041, 707200-206, 715/200, 725/28, 725/29, 725/42, 725/53, 725/101, 705/1, 705/10
• US Class Current: 707/700
• CPC Class Codes: G06Q 30/0185 Product, service or business identity fraud
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A computer-implemented system and method for providing a legitimacy rating of a content source are provided. A request for a document is received. An electronic document associated with a content source is passed by a document provider in response to the request. A legitimacy rating of the content source is passed. Examples of legitimacy rating information include, for example, a history rating of the content source based on the length of time the document provider has published documents associated with the content source and a transaction volume rating of the content source based on the number of electronic documents associated with the content source that are passed by the document provider.

Claims

1. A computer-implemented method for providing a legitimacy rating of a content source associated with a document, comprising:

receiving a search query wherein the search query is associated with one of a criteria or a concept;

retrieving a set of documents from a document provider responsive to the search query, each document associated with a content source;

determining for each document a legitimacy rating of the associated content source wherein the legitimacy rating is based on at least one of transaction and history information associated with the content source; and

providing the set of documents and the legitimacy rating of the content source associated with the documents.

2. The method of claim 1, wherein the history information comprises a history rating of the content source based on the length of time the document provider has published documents associated with the content source.

3. The method of claim 2, wherein the history rating comprises a metric that is normalized based on history ratings of a plurality of content sources who provide documents to the document provider.

4. The method of claim 2, wherein the history rating comprises a metric that is normalized based on history ratings of a subset of content sources who provide documents to the document provider, wherein the subset of content sources are selected based on a similarity to the content source.

5. The method of claim 1,wherein the document is selected based on a relevance to the concept or the criteria.

6. The method of claim 1, wherein the legitimacy rating is provided in response to a user action.

7. The method of claim 1, wherein the history information comprises a metric based on the number of documents associated with the content source that have been provided by the document provider

8. The method of claim 1, wherein at least one document is an advertisement, and wherein the content source is an advertiser.

9. The method of claim 1, wherein at least one document is a search result, and wherein the content source is a website that is linked in the search result.

10. The method of claim 1, wherein at least one document comprises a link to a legitimacy rating document, wherein the legitimacy rating document comprises additional legitimacy rating information.

11. The method of claim 10, wherein the additional legitimacy rating information comprises a metric corresponding to a dollar amount paid by the content source to the document provider for publishing documents associated with the content source.

12. The method of claim 10, wherein the additional legitimacy rating information comprises a metric corresponding to a number of users who have provided negative feedback about the content source.

13. The method of claim 10, wherein the additional legitimacy rating information comprises a metric corresponding to a user approval rating of the content source.

14. The method of claim 10, wherein the additional legitimacy rating information comprises a metric corresponding to the document provider'"'"'s approval rating of the content source.

15. The method of claim 1, wherein the legitimacy rating further comprises an aggregate user rating of the document provider.

16. A system for providing a legitimacy rating of a content source, associated with a document, comprising:

an input device for receiving a search query wherein the search query is associated with one of a criteria or a concept;

an output device for

retrieving a set of documents from a document provider in response to the search query, each document associated with a content source;

and

providing the set of documents and a legitimacy rating of the content source; and

a processor for determining the legitimacy rating of the content source based on at least one of transaction and history information associated with the content source.

17. A computer-implemented method for providing a legitimacy rating of a content source associated with a document, comprising:

receiving from a user a search query associated with a criteria;

selecting an advertisement based on a relevance to the criteria, wherein the advertisement is associated with an advertiser;

providing the advertisement to the user by a document provider in response to the search query; and

providing to the user a legitimacy rating of the advertiser, wherein the legitimacy rating comprises at least one of;

a history rating of the advertiser based on the length of time the document

provider has published advertisements associated with the advertiser; and

a transaction volume rating of the advertiser based on the number of advertisements associated with the advertiser that are passed to users by the document provider.

18. A system for providing a legitimacy rating of a content source associated with a document, comprising:

an input device for receiving from a user a search query associated with a criteria;

a processor for selecting an advertisement based on a relevance to the criteria, wherein the advertisement is associated with an advertiser, and

an output device of a document provider for;

providing the advertisement to the user in response to the search query; and

providing to the user a legitimacy rating of the advertiser, wherein the legitimacy rating comprises at least one of;

a history rating of the advertiser based on the length of time the document provider has published advertisements associated with the advertiser, and

a transaction volume rating of the advertiser based on the number of advertisements associated with the adviser that are passed to users by the document provider.

19. A computer-implemented method for providing a legitimacy rating of a content source associated with a document, comprising:

receiving from a user a search query associated with a concept;

selecting a document associated with a content source based on a relevance to the concept;

determining a legitimacy rating of the content source, wherein the legitimacy rating comprises at least one of;

a history rating of the content source based on the length of time a document provider has published documents associated with the content source; and

a transaction volume rating of the content source based on the number of documents associated with the content source that are passed to users by the document provider, and

providing the document and the legitimacy rating to the user in response to the search query.

20. The method of claim 19 wherein the document and the legitimacy rating are provided to the user together in a single transmission.

21. A system for providing a legitimacy rating of a content source associated with a document, comprising:

an input device for receiving from a user a search query associated with a concept;

a selection processor for selecting a document from a document provider associated with a content source based on a relevance to the concept;

a legitimacy rating processor for determining a legitimacy rating of the content source, wherein the legitimacy rating comprises at least one of;

a history rating of the content source based on the length of time the document provider has published documents associated with the content source; and

a transaction volume rating of the content source based on the number of documents associated with the content source that are passed to users by the document provider; and

an output device for providing the document and the legitimacy rating to the user in response to the search query.

22. The system of claim 21 wherein the output device provides the document and the legitimacy rating to the user together in a single transmission.