Economic filtering system for delivery of permission based, targeted, incentivized advertising
First Claim
1. A method for controlling advertisements directed at a user comprising:
- setting by a host device a filter to control the advertisements directed at the user, wherein said filter includes user-established settings for a reward threshold;
generating by the host device an estimate of a number of advertisements that are expected to be received by a personal device of the user, the estimate based in part on the reward threshold;
providing the estimate to the personal device of the user;
sending advertisements, based on the user-established settings for the reward threshold, to the personal device of the user, wherein the reward threshold comprises a minimum level of reward such that only advertisements with a reward above the minimum level of reward are received;
receiving an indication of acceptance of the advertisements at the personal device of the user; and
providing the user with rewards for accepting the advertisements.
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Accused Products
Abstract
A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user'"'"'s response to the quiz is received. A determination based on the user'"'"'s response as to whether the user is a human or an automated respondent is made.
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Citations
39 Claims
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1. A method for controlling advertisements directed at a user comprising:
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setting by a host device a filter to control the advertisements directed at the user, wherein said filter includes user-established settings for a reward threshold; generating by the host device an estimate of a number of advertisements that are expected to be received by a personal device of the user, the estimate based in part on the reward threshold; providing the estimate to the personal device of the user; sending advertisements, based on the user-established settings for the reward threshold, to the personal device of the user, wherein the reward threshold comprises a minimum level of reward such that only advertisements with a reward above the minimum level of reward are received; receiving an indication of acceptance of the advertisements at the personal device of the user; and providing the user with rewards for accepting the advertisements. - View Dependent Claims (18, 19)
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2. A method for controlling advertisements of a third party directed at a user of a search engine comprising:
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permitting the user to login to an internet service; creating by the host device a user profile containing filter criteria, wherein said filter criteria include user-established settings for a reward threshold; reading by the host device the filter criteria, including the user-established settings for the reward threshold, from the user profile; generating by the host device an estimate of a number of third party advertisements that are expected to be received by a personal device of the user, the estimate based in part on the reward threshold; providing the estimate to the personal device of the user; providing third party advertisements to the personal device of the user based on the filter criteria and the user-established settings for the reward threshold, wherein the reward threshold comprises a minimum level of reward such that only advertisements with a reward above the minimum level of reward are provided to the personal device of the user; determining if the user reviewed one or more of the third party advertisements; and providing the user with a reward consistent with the user-established settings for the reward threshold if the user reviewed the third party advertisements. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method wherein users of a search engine are selected to receive messages of a third party comprising:
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retrieving user profiles, wherein said profiles include user-established settings for a reward threshold of corresponding users, each reward threshold comprising a minimum level of reward such that only messages with a reward above the minimum level of reward are received by a personal device of each corresponding user; comparing by the host device individual ones of the user profiles with criteria defined by the third party; generating by the host device an estimate of a number of messages that are expected to be received by the personal device of each user, the estimate based in part on the reward threshold of each user; providing corresponding ones of the estimates to the personal device of each user; and sending one or more messages to the personal device of each user whose profile matches the third party'"'"'s criteria. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39)
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Specification