Economic filtering system for delivery of permission based, targeted, incentivized advertising

• US 7,660,737 B1
• Filed: 10/31/2001
• Issued: 02/09/2010
• Est. Priority Date: 07/18/2000
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Smartpenny.Com, Inc.
• Inventors: Giddings, John Galen, Giddings, Laura, Lim, Stanley T.
• Primary Examiner(s): JANVIER, JEAN D
• Application Number:
  US10/001,512
• Time in Patent Office: 3,023 Days
• Field of Search: 705/14, 705/49, 705/14.4, 705/14.1, 705/14.3
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user'"'"'s response to the quiz is received. A determination based on the user'"'"'s response as to whether the user is a human or an automated respondent is made.

Claims

1. A method for controlling advertisements directed at a user comprising:

setting by a host device a filter to control the advertisements directed at the user, wherein said filter includes user-established settings for a reward threshold;

generating by the host device an estimate of a number of advertisements that are expected to be received by a personal device of the user, the estimate based in part on the reward threshold;

providing the estimate to the personal device of the user;

sending advertisements, based on the user-established settings for the reward threshold, to the personal device of the user, wherein the reward threshold comprises a minimum level of reward such that only advertisements with a reward above the minimum level of reward are received;

receiving an indication of acceptance of the advertisements at the personal device of the user; and

providing the user with rewards for accepting the advertisements.

18. The method of claim 1 wherein the reward threshold is adjustable by the user based on the personal device receiving the advertisements.

19. The method of claim 18 wherein the personal device is selected from the group consisting of a home computer, a pager, a PDA, and a telephone.

2. A method for controlling advertisements of a third party directed at a user of a search engine comprising:

permitting the user to login to an internet service;

creating by the host device a user profile containing filter criteria, wherein said filter criteria include user-established settings for a reward threshold;

reading by the host device the filter criteria, including the user-established settings for the reward threshold, from the user profile;

generating by the host device an estimate of a number of third party advertisements that are expected to be received by a personal device of the user, the estimate based in part on the reward threshold;

providing the estimate to the personal device of the user;

providing third party advertisements to the personal device of the user based on the filter criteria and the user-established settings for the reward threshold, wherein the reward threshold comprises a minimum level of reward such that only advertisements with a reward above the minimum level of reward are provided to the personal device of the user;

determining if the user reviewed one or more of the third party advertisements; and

providing the user with a reward consistent with the user-established settings for the reward threshold if the user reviewed the third party advertisements.

3. The method of claim 2 wherein the user profile is created by a registered user.

4. The method of claim 2 wherein the filter criteria from the user profile comprises demographic profile information about the user provided by the user.

5. The method of claim 4 wherein the demographic profile information comprises static attributes.

6. The method of claim 5 wherein the static attributes comprise gender, income, profession, and family status.

7. The method of claim 4 wherein the demographic profile information comprises dynamic attributes.

8. The method of claim 7 wherein the dynamic attributes comprise the user'"'"'s location, local time, and local weather.

9. The method of claim 7 wherein the dynamic attributes comprise whether the user is on work or personal time.

10. The method of claim 2 wherein the filter criteria from the user profile comprise subjects of interest to the user.

11. The method of claim 10 wherein the subjects of interest are selected by the user from a list.

12. The method of claim 10 wherein the subjects of interest are entered directly by the user.

13. The method of claim 2 wherein the reward comprises cash.

14. The method of claim 2 wherein the reward comprises tokens redeemable for goods or services.

15. The method of claim 2 wherein the reward threshold is adjustable by the user based on a media in which each of the advertisements is delivered.

16. The method of claim 15 wherein the media comprises plain text, recorded voice, live voice, graphics, streaming video, and live video.

17. The method of claim 2 wherein the reward threshold is adjustable by the user based on a length of each of the advertisements.

20. The method of claim 2 wherein the filter criteria from the user comprises a time of day acceptable for sending advertisements to the user.

21. The method of claim 2 wherein the filter criteria from the user comprises allowing the user to provide a maximum number of advertisements allowed to be sent to said user within a designated time frame.

22. The method of claim 21 wherein the designated time frame comprises one day.

23. The method of claim 21 wherein the designated time frame comprises one week.

24. The method of claim 2 wherein the third party comprises a merchant.

25. The method of claim 2 wherein providing third party advertisements to the personal device of the user based on the filter criteria comprises determining what advertisements to send to the personal device of the user.

26. The method of claim 2 wherein providing third party advertisements to the personal device of the user based on the filter criteria comprises determining when to send advertisements to the personal device of the user.

27. The method of claim 2 wherein providing third party advertisements to the personal device of the user based on the filter criteria comprises determining a frequency acceptable to the user for receiving advertisements.

28. The method of claim 2 wherein providing third party advertisements to the personal device of the user comprises providing the user with a list of links in response to a search criteria of the user where the links to sites offering a highest reward value will be listed first in the list of links.

29. The method of claim 2 wherein determining if the user reviewed one or more of the third party advertisements comprises determining if the one or more third party advertisements was displayed on the user'"'"'s screen.

30. The method of claim 2 wherein determining if the user reviewed one or more of the third party advertisements comprises determining if the user visited a third party'"'"'s site.

31. The method of claim 2 wherein determining if the user reviewed one or more of the third party advertisements comprises determining if the one or more third party advertisements was read by the user.

32. A method wherein users of a search engine are selected to receive messages of a third party comprising:

retrieving user profiles, wherein said profiles include user-established settings for a reward threshold of corresponding users, each reward threshold comprising a minimum level of reward such that only messages with a reward above the minimum level of reward are received by a personal device of each corresponding user;

comparing by the host device individual ones of the user profiles with criteria defined by the third party;

generating by the host device an estimate of a number of messages that are expected to be received by the personal device of each user, the estimate based in part on the reward threshold of each user;

providing corresponding ones of the estimates to the personal device of each user; and

sending one or more messages to the personal device of each user whose profile matches the third party'"'"'s criteria.

33. The method of claim 32 wherein said user profiles comprise a record of information for a specific user.

34. The method of claim 33 wherein the information comprises demographic profile information of said specific user, wherein said information is provided by said specific user.

35. The method of claim 33 wherein the information comprises subjects of interest to said specific user.

36. The method of claim 33 wherein the information comprises a time of day acceptable for sending messages to said specific user.

37. The method of claim 33 wherein the information comprises a maximum number of messages within a designated time frame which said specific user will accept from a merchant.

38. The method of claim 32 wherein the messages comprise advertising messages.

39. The method of claim 32 wherein the third party is a merchant.